Search results

1 – 8 of 8
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 2 January 2025

Sheena Lovia Boateng

This is a conceptual paper that draws on African symbolic concepts and integrates insights from knowledge management and marketing literature. The paper develops a practical…

8

Abstract

Purpose

This is a conceptual paper that draws on African symbolic concepts and integrates insights from knowledge management and marketing literature. The paper develops a practical framework, the LEARN model, to guide marketers in leveraging knowledge gaps for continuous learning and development.

Design/methodology/approach

This paper explores how embracing knowledge gaps, inspired by the African Adinkra symbol “Nea Onnim No Sua A, Ohu” (He who does not know can know from learning), can enhance marketing practices. The study proposes a framework showing how marketers can transform knowledge gaps into growth opportunities while maintaining trust and credibility.

Findings

The paper reveals that recognizing and embracing knowledge gaps should be viewed as an opportunity rather than a weakness. Through the LEARN model (Leverage Admission, Encourage Curiosity, Access Resources, Recognize Growth, Nurture Learning Culture), marketers can create environments that foster growth, trust and ethical practices.

Practical implications

The LEARN model provides actionable strategies for organizations and marketing practitioners to address knowledge gaps while maintaining credibility. By normalizing the acknowledgement of knowledge limitations and fostering a culture of curiosity and growth, marketers can enhance their effectiveness and build stronger relationships with clients and other employees.

Originality/value

The paper offers a unique integration of African philosophical concepts with modern marketing and knowledge management practices. It introduces a culturally grounded approach to knowledge gaps and proposes a practical model that aligns traditional wisdom with contemporary business needs.

Details

Development and Learning in Organizations: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7282

Keywords

Access Restricted. View access options
Article
Publication date: 12 October 2018

Sheena Lovia Boateng

Online technologies have, in recent times, revolutionized the process of relationship building between firms and their customers. Nonetheless, there is a limited focus and…

7147

Abstract

Purpose

Online technologies have, in recent times, revolutionized the process of relationship building between firms and their customers. Nonetheless, there is a limited focus and theorization when it comes to explaining the link between online relationship marketing (ORM) activities and their impact on firm relationship marketing (RM) objectives. Thus, the purpose of this paper is to examine the signaling role of ORM activities in generating online trust and customer loyalty, through the lens of the signaling theory.

Design/methodology/approach

Data for the study were gathered through a survey of 429 Ghanaian retail bank customers. Results were analyzed using structural equation modeling techniques.

Findings

The paper highlights the signaling role of engagement and interactivity online in influencing banks’ RM outcomes per the signaling theory. It concludes that bank’s online relationship activities, over and above the online tools utilized, need to communicate appropriate and useful signals in order to positively influence online trust and loyalty among customers.

Originality/value

The study, in its uniqueness, utilizes the signaling theory to explain the role and impact of online RM activities in the banking industry.

Details

International Journal of Bank Marketing, vol. 37 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Access Restricted. View access options
Article
Publication date: 1 August 2016

Richard Boateng, Alfred Sekyere Mbrokoh, Lovia Boateng, Prince Kwame Senyo and Eric Ansong

– The purpose of this paper is to investigate the determinants of e-learning adoption (ELA) among students in the University of Ghana.

2475

Abstract

Purpose

The purpose of this paper is to investigate the determinants of e-learning adoption (ELA) among students in the University of Ghana.

Design/methodology/approach

A quantitative research approach comprising of a survey of 337 students was adopted. Data were collected using questionnaires designed in conjunction with 13 factors (computer self-efficacy (CSE), perceived ease of use (PEOU), perceived usefulness (PU) and attitude towards use (ATTU)) in the conceptual model of the study. Data analysis was conducted using structural equation modelling.

Findings

The result revealed that PU and ATTU had a direct effect on ELA whilst, PU and PEOU also had a direct relationship on ATTU. Other variables such as CSE and PEOU had an indirect relationship on ELA though they were found to have an insignificant direct relationship on ELA.

Practical implications

The level of significance of each construct identified in the study provide practical guidance to school administrators and instructors as to which factors to pay close attention to when implementing e-learning projects within their respective institutions.

Originality/value

This study provides insight into ELA from the students’ perspective, through an extension of the TAM model in a developing country context given the existence of cultural differences and societal idiosyncrasies which exist in different contexts, particularly in Africa.

Details

The International Journal of Information and Learning Technology, vol. 33 no. 4
Type: Research Article
ISSN: 2056-4880

Keywords

Access Restricted. View access options
Case study
Publication date: 26 November 2014

Richard Boateng

Enterprise, Strategy

Abstract

Subject area

Enterprise, Strategy

Study level/applicability

This case study documents the history of e-commerce adoption and usage in a fabric and garment manufacturing firm operating in an African country. Lessons drawn from the case could be applied to understanding the achievement of e-commerce benefits through the complex interrelationships between firm-level, national and global resources.

Case overview

The case study presents a summary of e-commerce capabilities in the firm, the key resources developed and actions taken to deploy e-commerce capabilities and the notable benefits obtained through these e-commerce capabilities. The study shows that, first, the ability to access information and communication technology (ICT) infrastructure matters in developing countries, but managerial capabilities matter more. Managerial capabilities enable firms to find external resources (both in-country and globally) to substitute for internal resource deficiencies. Second, intangible social resources – trust, reputation and credibility – play a critical role in determining whether the e-commerce strategies of firms are successful or not.

Expected learning outcomes

An understanding of how managerial capabilities influence the creation of e-commerce capabilities and the achievement of e-commerce benefits, especially in an African or Ghanaian context. Learners can also draw lessons that could be applicable to understanding how a firm's strategic orientation, resource portfolio and the nature of its target market differentiate the extent of integration or adoption and usage of e-commerce in the firm.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 4 no. 7
Type: Case Study
ISSN: 2045-0621

Keywords

Access Restricted. View access options
Article
Publication date: 12 April 2022

Noble Arden Kuadey, Francois Mahama, Carlos Ankora, Lily Bensah, Gerald Tietaa Maale, Victor Kwaku Agbesi, Anthony Mawuena Kuadey and Laurene Adjei

This study aims to investigate factors that could predict the continued usage of e-learning systems, such as the learning management systems (LMS) at a Technical University in…

745

Abstract

Purpose

This study aims to investigate factors that could predict the continued usage of e-learning systems, such as the learning management systems (LMS) at a Technical University in Ghana using machine learning algorithms.

Design/methodology/approach

The proposed model for this study adopted a unified theory of acceptance and use of technology as a base model and incorporated the following constructs: availability of resources (AR), computer self-efficacy (CSE), perceived enjoyment (PE) and continuance intention to use (CIU). The study used an online questionnaire to collect data from 280 students of a Technical University in Ghana. The partial least square-structural equation model (PLS-SEM) method was used to determine the measurement model’s reliability and validity. Machine learning algorithms were used to determine the relationships among the constructs in the proposed research model.

Findings

The findings from the study confirmed that AR, CSE, PE, performance expectancy, effort expectancy and social influence predicted students’ continuance intention to use the LMS. In addition, CIU and facilitating conditions predicted the continuance use of the LMS.

Originality/value

The use of machine learning algorithms in e-learning systems literature has been rarely used. Thus, this study contributes to the literature on the continuance use of e-learning systems using machine learning algorithms. Furthermore, this study contributes to the literature on the continuance use of e-learning systems in developing countries, especially in a Ghanaian higher education context.

Details

Interactive Technology and Smart Education, vol. 20 no. 2
Type: Research Article
ISSN: 1741-5659

Keywords

Access Restricted. View access options
Case study
Publication date: 9 March 2012

Richard Boateng, Joseph Budu and Sheena Okai

Enterprise, Strategy.

Abstract

Subject area

Enterprise, Strategy.

Study level/applicability

This case study is about a used car retailer in an African country, specifically Ghana. Lessons drawn from the case could be applied in societies which are highly socialised; not individualistic.

Case overview

Ghana is one of the first African countries to be hooked up to the internet. However, there has been a very slow uptake of “traditional” e-commerce applications due to a number of critical factors including a legal framework, and electronic payment system. Despite these challenges, some firms are making strides to use the power of the internet to enhance their operations. For example, the case firm uses social relationships to sell its first stock of cars and to re-design its website. Other findings and lessons from this case could be applied to similar contexts.

Expected learning outcomes

An understanding of how society influences business operations, especially in an African or Ghanaian context. Learners can also draw lessons that could be applicable to enhancing and growing the e-commerce capabilities of offline firms.

Supplementary materials

Teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 2 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

Access Restricted. View access options
Article
Publication date: 28 June 2022

Sanjeet Kumar Sameer

Acknowledging the significance of perceived organizational support (POS) for employees’ performance, this study aims to examine the underlying mechanism of task performance in a…

305

Abstract

Purpose

Acknowledging the significance of perceived organizational support (POS) for employees’ performance, this study aims to examine the underlying mechanism of task performance in a COVID-19 pandemic-induced blended working (TPBW) environment and the role of perceived usefulness of digitalization (PUDBW) in the process.

Design/methodology/approach

Survey data collected from 204 managers of Indian public sector undertakings pursuing blended working for the first time were analyzed using structural equation modelling. A qualitative study on 31 such managers was also performed.

Findings

Although employees perceived an improvement in POS, PUDBW and TPBW (during the COVID pandemic) in comparison to the pre-COVID time when traditional work design was operational, yet the improvement in task performance was not directly influenced by POS. POS had a positive effect on PUDBW, which in turn positively affected TPBW. PUD acted as a mediator. A negative moderation effect of POS on the relationship between PUDBW and TPBW was found.

Practical implications

Findings of the study may help organizations and policymakers to focus on key enablers, such as organizational support and relevant digital initiatives, for ensuring better task performance by their employees during a blended working environment, even in difficult times as the COVID-19 pandemic.

Originality/value

This study, for the first time, examined the proposed relationships in a new work setting of blended working and explained the underlying mediation and moderation mechanisms in their relationships.

Details

South Asian Journal of Business Studies, vol. 13 no. 1
Type: Research Article
ISSN: 2398-628X

Keywords

Access Restricted. View access options
Article
Publication date: 27 August 2019

Lila Rajabion, Karzan Wakil, Arshad Badfar, Mohammad Nazif and Ali Ehsani

Despite the importance of investigating the impact of cloud computing on the e-learning process, the relationship development between the two is not examined well. Thus, the main…

918

Abstract

Purpose

Despite the importance of investigating the impact of cloud computing on the e-learning process, the relationship development between the two is not examined well. Thus, the main goal of this research is to assess how to improve the e-learning process by using cloud services. This paper aims to attempt to investigate the impact of cloud computing on e-learning development.

Design/methodology/approach

The paper is based on both quantitative and qualitative methodologies. For review-related work and statistical analysis of questionnaires, the SPSS 22 and SMART-PLS 3.2 software package are used.

Findings

The results from the study show that e-learning development is significantly influenced by the quality of services, cloud features, university readiness and users’ readiness.

Originality/value

The adoption of cloud technology within an instructional environment has the capacity of offering new opportunities for improvement and innovation for gaining knowledge of the process.

Details

Journal of Workplace Learning, vol. 31 no. 5
Type: Research Article
ISSN: 1366-5626

Keywords

1 – 8 of 8
Per page
102050