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Article
Publication date: 1 February 1989

Ernest F. Cooke, Louise W. Smith and Doris C. Van Doren

Defines the nature and use of specialty advertising. Looks at theperceived value of specialty advertising to industrial company marketersand shows the trends as determined by a…

139

Abstract

Defines the nature and use of specialty advertising. Looks at the perceived value of specialty advertising to industrial company marketers and shows the trends as determined by a nation‐wide (US) survey in actual use in specific categories of sales promotion media. Concludes that manufacturers should actively seek ′the right item′ for each of its target markets.

Details

Journal of Business & Industrial Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 January 1987

Doris C. Van Doren and Louise W. Smith

Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so…

199

Abstract

Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so, the professional is exerting no control over his or her type of practice. The controversy surrounding the issue of advertising in the professions has clouded the larger issue of professional services marketing. The article describes in depth the challenges of one profession, law, in order to demonstrate the perspective and challenges for marketing. Lawyers have been selected since they deal with many changes — the impact of redefinition caused by changes in the regulatory environment, the overabundance in the field, new methods of competition, the consumerism movement, and a poor public image. Practical methods are described to help the professionals understand their business better. By recognizing their practice as both a profession and a business, professionals can develop an ethical, dignified marketing plan — which may or may not include advertising — in order to place themselves in a better position to utilize their unique expertise with clients who can best appreciate their talents.

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Journal of Services Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 February 1985

Doris C. Van Doren, Louise W. Smith and Ronald J. Biglin

Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so…

502

Abstract

Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so, the professional is exerting no control over his or her type of practice. The controversy surrounding the issue of advertising in the professions has clouded the large issue of professional services marketing. The article describes in depth the challenges of one profession, law, in order to demonstrate the perspective and challenges for marketing. Lawyers have been selected since they deal with many changes—the impact of redefinition caused by changes in the regulatory environment, the overabundance in the field, new methods of competition, the consumerism movement, and a poor public image. Practical methods are described to help the professionals understand their business better. By recognizing their practice as both a profession and a business, professionals can develop an ethical, dignified marketing plan—which may or may not include advertising—in order to place themselves in a better position to utilize their unique expertise with clients who can best appreciate their talents.

Details

Journal of Consumer Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 March 1988

Myroslaw J. Kyj, C. Jayachandran and John L. Haverty

The general orientation of services marketing literature with regard to consumer or buyer behavior has been with “at‐need” purchases, those purchases made only when current…

217

Abstract

The general orientation of services marketing literature with regard to consumer or buyer behavior has been with “at‐need” purchases, those purchases made only when current consumption needs are felt. This standard approach has overlooked purchase behavior that has a time lag to consumption. “Pre‐need” services are purchased in anticipation of their future use. The characteristics of “pre‐need” services are identified and a model or framework is developed for integrating the pre‐need dimension with the marketing mix variables. The model leads to important managerial and research implications in the pre‐need marketing of services.

Details

Journal of Services Marketing, vol. 2 no. 3
Type: Research Article
ISSN: 0887-6045

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Book part
Publication date: 17 November 2017

Debra Talbot

The influence of extralocally produced texts, such as professional standards and systems of accreditation, on the ruling relations that govern teachers’ work and their learning…

Abstract

The influence of extralocally produced texts, such as professional standards and systems of accreditation, on the ruling relations that govern teachers’ work and their learning about that work is a matter of concern in Australia, as it is in Canada, UK, and USA. This chapter explains how a dialogic analysis and the construction of individual maps of social relations were employed to reveal the influences that governed teachers’ learning about their work at the frontline. A dialogic analysis of research conversations about learning, based on the work of Mikhail Bakhtin, revealed the existence of both centralizing, hegemonic discourses associated with a managerial agenda and contextualized, heterogeneous discourses supportive of transformative learning. It also revealed the uneven influence of extralocally produced governing texts on both the locally produced texts and the “doings” of individuals. The production and use of “individual” maps represents a variation on the way “mapping” has generally been used by institutional ethnographers. From these informant specific maps, we can begin to observe some broad patterns in relation to the coordination of people’s “doings” both within a given context and from one context to another.

Details

Perspectives on and from Institutional Ethnography
Type: Book
ISBN: 978-1-78714-653-2

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Book part
Publication date: 13 August 2018

Robert L. Dipboye

Abstract

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The Emerald Review of Industrial and Organizational Psychology
Type: Book
ISBN: 978-1-78743-786-9

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Article
Publication date: 1 July 2006

Linda Achey Kidwell and Roland E. Kidwell

This paper aims to examine the lives of early twentieth century opera star Louise Homer and her composer husband Sidney, and their attempts to manage two successful careers and a…

805

Abstract

Purpose

This paper aims to examine the lives of early twentieth century opera star Louise Homer and her composer husband Sidney, and their attempts to manage two successful careers and a family of six children. Almost 100 years ago, the Homers – a rare example of a two‐career family – employed several adaptive strategies that academic researchers later suggested for twenty‐first century dual‐career couples.

Design/methodology/approach

Considering the work‐family literature, two modern models of managing and coping with the stresses of dual careers were examined and the Homer family were then considered to determine whether they employed similar strategies. Letters were used from the Homers and their children, other original documents and secondary research in investigating the couple's efforts to handle the challenges of dual‐careers when the concept of a woman pursuing a profession outside the home was a novelty.

Findings

Several adaptive strategies recently “discovered” to be used by upper‐income dual‐career couples with children seem just as applicable to 1911 when the Homers' fifth child was born. The findings underscore the idea that challenges perceived as unusual and unique to one generation have been dealt with successfully by past generations.

Originality/value

The paper provides an historical perspective on newly suggested strategies for dual‐career couples in the work‐family literature. Such strategies have been used for at least a century even though the dual‐career concept only became prominent in the last four decades. This paper is one of a few that examines dual‐career couples in an historical context, and indicates how the past can inform those who face contemporary workplace phenomena.

Details

Journal of Management History, vol. 12 no. 3
Type: Research Article
ISSN: 1751-1348

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Article
Publication date: 4 January 2021

Simon Levinson, Pieter Willem Nel and Louise-Margaret Conlan

There is a gap in the literature regarding the experiences of newly qualified Clinical Psychologists (NQCPs) working within Child and Adolescent Mental Health Services (CAMHS) in…

462

Abstract

Purpose

There is a gap in the literature regarding the experiences of newly qualified Clinical Psychologists (NQCPs) working within Child and Adolescent Mental Health Services (CAMHS) in the National Health Service (NHS). This paper aims to explore three aspects of newly qualified Clinical Psychologists’ experiences: their transition and development; working in multi-disciplinary teams located in large organisations; and support and coping in the role.

Design/methodology/approach

Seven participants each engaged in one semi-structured interview, and an interpretative phenomenological analysis was conducted.

Findings

Three super-ordinate themes emerged from the analysis: A big jump, the transition from trainee to NQCP; The support of home comforts, old and new; and Acknowledging and desiring ongoing development.

Originality/value

Implications and recommendations for both Clinical Psychology training programmes and NHS employers are discussed, to support the development and wellbeing of this staff group, and in turn the clinical population they serve. These include gradually increasing caseloads on training, a staggered workload at the outset of the transition, and CAMHS teams ensuring appropriate supervision for NQCPs.

Details

The Journal of Mental Health Training, Education and Practice, vol. 16 no. 3
Type: Research Article
ISSN: 1755-6228

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Article
Publication date: 29 November 2019

Christopher Pich, Guja Armannsdottir, Dianne Dean, Louise Spry and Varsha Jain

There are explicit calls for research devoted to how political actors present their brand to the electorate and how this is interpreted. Responding to this, the purpose of this…

995

Abstract

Purpose

There are explicit calls for research devoted to how political actors present their brand to the electorate and how this is interpreted. Responding to this, the purpose of this paper is to build an understanding of how political brand messages and values are received and aligned with voter expectations, which in turn shapes the consistency of a political brand.

Design/methodology/approach

Using an interpretivist perspective, this two-stage approach first focuses on semi-structured interviews with internal stakeholders of the UK Conservative Party and second uses focus group discussions with external stakeholders (voters) of age 18-24 years. Data was collected between 1 December 2014 and 6 May 2015.

Findings

The findings suggest that the UK Conservative brand had recovered from the “nasty party” reputation. Further, the Conservative brand was perceived as credible, trustworthy and responsible, with positive associations of “economic competence”. However, while the nasty party imagery has declined, the UK Conservative brand continues to face challenges particularly in terms of longstanding negative associations perceived by both internal and external markets.

Research limitations/implications

It must be acknowledged that all research methods have their own limitations, and acknowledging these will strengthen the ability to draw conclusions. In this study, for example, due to time constraints during the election campaign period, 7 participants supported stage one of the study and 25 participants supported stage two of the study. However, participants from stage one of the study represented all three elements of the UK Conservative Party (Parliamentary, Professional and Voluntary). In addition, the elite interviews were longer in duration and this provided a greater opportunity to capture detailed stories of their life experiences and how this affected their brand relationship. Similarly, participants for stage two focussed on young voters of age 18-24 years, a segment actively targeted by the UK Conservative Party.

Practical implications

The brand alignment framework can help practitioners illuminate components of the political brand and how it is interpreted by the electorate. The increasing polarisation in politics has made this a vital area for study, as we see need to understand if, how or why citizens are persuaded by a more polarised brand message. There are also social media issues for the political brand which can distort the carefully constructed brand. There are opportunities to evaluate and operationalize this framework in other political contexts.

Originality/value

The brand alignment model extends current branding theory first by building on an understanding of the complexities of creating brand meaning, second, by operationalizing differences between the brand and how it is interpreted by the electorate, finally, by identifying if internal divisions within the political party pose a threat to the consistency of the brand.

Details

European Journal of Marketing, vol. 54 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Available. Content available
Book part
Publication date: 18 November 2022

Christi U. Edge

Free Access. Free Access

Abstract

Details

Making Meaning with Readers and Texts
Type: Book
ISBN: 978-1-80262-337-6

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