The study was concerned with investigating the most effective means of motivating low waged workers in the UK’s private and public sectors. Levels of job satisfaction, as an…
Abstract
The study was concerned with investigating the most effective means of motivating low waged workers in the UK’s private and public sectors. Levels of job satisfaction, as an indicator of work motivation, were compared between ancillary staff in the National Health Service (NHS) and the hotel and leisure industry, and correlated with the staff‐centred programmes introduced in organisations for addressing the issue of staff motivation. Through empirical study no association was found between financial incentives and job satisfaction or staff motivation, and a positive correlation was found between staff‐centred programmes and staff satisfaction and staff motivation, which has implications for the working practices for these workers in the NHS. These findings are placed in a theoretical context.
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Ernest F. Cooke, Louise W. Smith and Doris C. Van Doren
Defines the nature and use of specialty advertising. Looks at theperceived value of specialty advertising to industrial company marketersand shows the trends as determined by a…
Abstract
Defines the nature and use of specialty advertising. Looks at the perceived value of specialty advertising to industrial company marketers and shows the trends as determined by a nation‐wide (US) survey in actual use in specific categories of sales promotion media. Concludes that manufacturers should actively seek ′the right item′ for each of its target markets.
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Doris C. Van Doren and Louise W. Smith
Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so…
Abstract
Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so, the professional is exerting no control over his or her type of practice. The controversy surrounding the issue of advertising in the professions has clouded the larger issue of professional services marketing. The article describes in depth the challenges of one profession, law, in order to demonstrate the perspective and challenges for marketing. Lawyers have been selected since they deal with many changes — the impact of redefinition caused by changes in the regulatory environment, the overabundance in the field, new methods of competition, the consumerism movement, and a poor public image. Practical methods are described to help the professionals understand their business better. By recognizing their practice as both a profession and a business, professionals can develop an ethical, dignified marketing plan — which may or may not include advertising — in order to place themselves in a better position to utilize their unique expertise with clients who can best appreciate their talents.
Doris C. Van Doren, Louise W. Smith and Ronald J. Biglin
Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so…
Abstract
Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so, the professional is exerting no control over his or her type of practice. The controversy surrounding the issue of advertising in the professions has clouded the large issue of professional services marketing. The article describes in depth the challenges of one profession, law, in order to demonstrate the perspective and challenges for marketing. Lawyers have been selected since they deal with many changes—the impact of redefinition caused by changes in the regulatory environment, the overabundance in the field, new methods of competition, the consumerism movement, and a poor public image. Practical methods are described to help the professionals understand their business better. By recognizing their practice as both a profession and a business, professionals can develop an ethical, dignified marketing plan—which may or may not include advertising—in order to place themselves in a better position to utilize their unique expertise with clients who can best appreciate their talents.
Victoria Louise Smith and Xavier Font
The purpose of this paper is to test whether volunteer tourism organisations are prepared to learn from feedback on the quality of their responsibility communications, and…
Abstract
Purpose
The purpose of this paper is to test whether volunteer tourism organisations are prepared to learn from feedback on the quality of their responsibility communications, and consider whether analysis and communication of results can influence market improvement.
Design/methodology/approach
A purposive sample of five influential website pages of eight volunteer tourism organisations are scored across 19 responsible voluntourism criteria, and compared against the results of two years previously.
Findings
The authors report mixed results on how communicating results has encouraged change and industry improvement in responsibility, based on previous research that showed responsibility to be communicated inconsistently at best, potentially greenwashing at worst, across organisations, product types and responsible values.
Research limitations/implications
The paper applies sustainability marketing literature to explain the changes in responsibility communication performance using an innovative tool to benchmark and audit responsibility in online marketing content and providing insight into how best practice marketing necessitates responsible operations. This paper considers whether and how, when presented with evidence, organisations choose to improve for a more responsible voluntourism offer.
Originality/value
The paper is original in providing a practical, industry-informed analysis of the reasons why volunteer operators communicate in the way they do, and the ability to influence their communications to be more reliable, in the context of increased criticism for shallow volunteering. This experiment allows industry associations and lobby groups to influence industry practice based on the evidence that improved communications are possible when specific, tailored advice is provided.
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In the year 2000, the UK government promoted the concept that hospital services be shaped around the needs of the patient to make their stay in hospital as comfortable as possible…
Abstract
In the year 2000, the UK government promoted the concept that hospital services be shaped around the needs of the patient to make their stay in hospital as comfortable as possible and advocated the introduction of a ward housekeeper role in at least 50 per cent of hospitals by 2004. This is a ward‐based non‐clinical role centred on cleaning, food service and maintenance to ensure that the basics of care are right for the patient. In 2002 the Facilities Management Graduate Centre at Sheffield Hallam University completed a series of six case studies looking at the role within different NHS Trusts. These were developed through interviews and observations with the facilities manager, ward housekeepers and nursing staff and also by collecting documentary evidence such as job descriptions, financial details and training information. Common themes were identified, relating to experiences of developing and implementing the ward housekeeper role. This paper suggests models of best practice relating to role, recruitment, induction, training, integration and management.
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Rachel Scott and Jaimie Hoffman
This chapter unpacks the unique characteristics of online students, research that exists pertaining to support of online students in American higher education, and reviews the…
Abstract
This chapter unpacks the unique characteristics of online students, research that exists pertaining to support of online students in American higher education, and reviews the subsequent chapters in this volume. The chapters in this book focus on research, theoretical foundations for supporting the success of online student. Authors present case studies in various context including a large state university system, a large and increasingly growing public master’s degree, two private institutions, and a Scottish institution. Various theoretical constructs are provided to help inform practices for supporting online students including “communities of practice” (Wenger, 2000) or “communities of inquiry” (Garrison, 2007) and the Dynamic Student Development Metatheodel (DSDM). The final chapters of this book unpack the experiences of specific populations including post-baccalaureate, students, and doctoral students, understanding that each subset of students encounters different challenges throughout their online experiences. Finally, this book closes with a focus on a very important topic for all professionals: accessibility discussing the importance of inclusion, participation, and engagement for students with disabilities no matter the modality of learning. The last chapter compares two models of support (medical and social) and offers recommended changes for implementation of best practices to enhance literacy supports in online learning environments.
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Lorraine Syme-Smith, Louise Campbell and Lynn Boyle
In this chapter, we consider some of the key ideas that impact on the creation of online learning environments. By exploring some aspects of theory, namely connectivism and its…
Abstract
In this chapter, we consider some of the key ideas that impact on the creation of online learning environments. By exploring some aspects of theory, namely connectivism and its relation to wider ideas of community-building, heutagogy, and motivation, we articulate some of the factors that have influenced the authors’ practice in creating online learning. We illustrate these influences by outlining examples of three courses which we have been party to creating, so that interlinked theory and practice are in evidence. By looking at a teacher education program, a childhood practice program, and a short access course, we provide examples of some of the ways in which we have scaffolded the development of learning communities, encouraged students to have autonomy over the direction of their learning, and engaged students to maintain their motivation for learning. At times, these three dimensions are interpenetrating, and in two of our case studies, longevity and ongoing improvements have enabled the authors to have confidence in the quality and value of these courses, while the third focuses on a newly created course.
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Jeffrey R. Puddy, If Price and Louise Smith
Deployment and effectiveness of a series of property and facilities management (FM) policies and standards is examined from a knowledge management perspective. Does that give a…
Abstract
Deployment and effectiveness of a series of property and facilities management (FM) policies and standards is examined from a knowledge management perspective. Does that give a better basis for effective deployment than a view of policy as driven by experts interpreting business need? A survey of the perceptions of users concerning the need for, and the deployment in practice of, standards reveals four factors which appear to correlate with the steps of the knowledge creation process suggested by Nonaka and Takeuchi. The authors believe this to be the first demonstration of FM conceptualised in such a manner. Adopting a more socially orientated approach which maximises the individual’s input to the knowledge creation process, should lead to improved quality of codified knowledge, and improvement in both customer satisfaction levels and deployment in practice of standards.