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In 1992, a Scottish Office grant was awarded to develop a nurse‐led alcohol liaison service for patients within a busy general hospital (Leslie & Learmonth, 1994).This project was based on previous research conducted in the same hospital that concluded that early detection of alcohol problems and minimal intervention could considerably reduce long‐term alcohol‐related damage (Chick et al., 1985). A first article describing the service was published in 1994 (Leslie & Learmonth). This follow‐up article aims to describe how the service has developed and expanded since then. This includes the many issues we have encountered on our path to a greater understanding and delivery of specialist alcohol service.

Queer scholars and activists share a central predicament with critical management studies: how to avoid the dangers of self-defeat. That is, how can one make a critical difference without becoming embroiled with or turning into the powers that be? This chapter offers suggestions for how to remain critical and queer by first introducing the notion of queer posing then exploring its conditions of possibility in terms of performativity and affectivity, respectively.

Here, we encounter another seeming impasse between the epistemological voluntarism of which studies in the performative vein are sometimes accused and the charge of ontological determinism that is often levelled against affect theory. Turning from vain dichotomies to productive tensions, we propose that potential for critical performativity is inherent to affective organizing of materiality as events in relation to which action becomes possible. The concept of plasticity, we suggest, enables investigations of the simultaneously formed and formative character of being and, further, the explosive potential of critique – the shaping of corporeal events is not only confining, but also holds potential for blowing up existing configurations.

On this basis, we sketch three plastic relations of affectivity and performativity, three modes of organizing material assemblages as actionable events: invitation, intervention, and celebration. We illustrate the performative power and critical potential of these three modes of affective organizing by indicating how they give form to, are formed by, and become explosive to Sabaah, a Danish activist network and community for LGBT people with minority ethnic background.

This paper seeks to investigate what the marketing field can learn, with regard to the academic/practitioner divide, from other management disciplines that have a range of different relationships with their respective practitioners.

The authors carried out 68 interviews of academics, practitioners and experts/consultants involved in academic/practitioner engagement from the marketing, accountancy, strategic management and organisation studies disciplines.

The most interesting aspects relate to two areas: exclusive engagement (as exemplified in accountancy) versus inclusive engagement (as exemplified in strategic management), and the practices associated with participative research (as exemplified in organisation studies). The appropriate approach to engagement will depend on the nature of the relationship between the academic field and its particular community of practitioners.

The research is limited to academics, practitioners and experts/consultants operating from the UK. However, the findings on the challenges of engagement are consistent with those reported in the extant literature.

The first implication relates to defining what we mean when we talk about “practice”. The literature is often vague with regard to this. Does it relate to functional professionals or a far wider group of non‐specialists? A useful starting point might be to conduct an audit to clarify where aspects of marketing theory are relevant. The second implication relates to what needs to be done to engage with non‐inclusive groups of practitioners. Some conditions required for success are outlined.

The paper explores a knowledge gap in relation to the practice of engagement. It identifies why it is important to debate the nature of the practitioner community, and provides some guidelines for effective engagement.

This study aims to weave together narrative analysis (hereinafter NA) and Actor-Network Theory (hereinafter ANT), in order to address recent calls for performative studies to combine approaches and specifically to use ANT. Particularly, they address how a conflicting narrative is mobilised through a network of internal–external and human–nonhuman actors.

A fragment of data, generated from a longitudinal case study, is explored using NA and ANT in combination.

By engaging with ANT’s rejection of dualisms (i.e. human–nonhuman and micro–macro) and its approach to relationality, the authors inform NA and performative studies. They also add to the limited literature addressing how conflicting antenarratives are mobilised and shape the organisation’s trajectory.

Generalizing from a single case study is problematic, although transferability is possible. Generalisability could be achievable through multiple performative studies.

By demonstrating how counter networks form and antenarrative is constructed to supplant hegemonic narrative, the authors are able to problematise the taken for granted and highlight the possibilities offered by divergent voices.

The performation provides a deeper understanding of organisational performance through our NA-ANT combination, and the authors provide insight into the mobilisation of conflicting narratives in organisation studies.