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Article
Publication date: 3 March 2021

Khawaja Fawad Latif, Louise Bunce and Muhammad Shakil Ahmad

Student loyalty is important if universities are to stay in business by recruiting and retaining satisfied students who provide positive evaluations of their university to others…

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Abstract

Purpose

Student loyalty is important if universities are to stay in business by recruiting and retaining satisfied students who provide positive evaluations of their university to others. The current study employed a theoretical framework established by consumer researchers to test the hypothesis that university social responsibility (USR) would predict student loyalty, but that this relation would be mediated by perceived service quality, student satisfaction, and student trust in their university.

Design/methodology/approach

Fee-paying university students in Pakistan (n = 608) completed a questionnaire to assess their perception of USR and service quality, their satisfaction with and trust in their university, and loyalty toward their university.

Findings

Structural equation modelling with partial least squares software supported the hypotheses that higher perceived USR would be related to higher student loyalty, and that this relation would be mediated by perceived service quality, student satisfaction, and student trust.

Originality/value

This study provides a novel contribution to the limited literature on USR and its relations with student loyalty. Several models have previously examined the relation between corporate social responsibility and general consumer loyalty, but these have limited applicability to the education sector. The data in this study support a model showing that USR supports student loyalty through its positive impact on perceptions of service quality, student satisfaction, and student trust. The findings suggest that USR could be a marketing tool that supports student loyalty, as long as USR initiatives increase students' perceptions of service quality, satisfaction and trust in their university.

Details

International Journal of Educational Management, vol. 35 no. 4
Type: Research Article
ISSN: 0951-354X

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Book part
Publication date: 4 November 2024

Louise Taylor, Jill Childs, Susan Muchiri, Naomi King, Diana Wanjagi and Frankii Charles

Social work departments at Hope Africa University (HAU) (Burundi) and Oxford Brookes University (OBU) (UK) created an innovative buddying programme for their students. The project…

Abstract

Social work departments at Hope Africa University (HAU) (Burundi) and Oxford Brookes University (OBU) (UK) created an innovative buddying programme for their students. The project design and evaluation were based on the Burundian principle ‘Ikibiri’ (working together) and the African principle ‘Ubuntu’ (I am because we are). Although this project stemmed from the need to decolonise curricula in the UK, it was mutually beneficial: students from both institutions learned about social work from another culture and strengthened their communication skills. Evaluation of the project took a decolonial lens, attempting to examine the extent to which students experienced a sense of Ubuntu. This chapter will share lessons learned in attempting to decolonise teaching and research, and inspire others to do the same.

Details

The BERA Guide to Decolonising the Curriculum: Equity and Inclusion in Educational Research and Practice
Type: Book
ISBN: 978-1-83549-144-7

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Article
Publication date: 1 February 1931

The report of the Chief Veterinary Officer of the Ministry of Agriculture and Fisheries which records the proceedings taken under the Diseases of Animals Act for the year 1929 has…

31

Abstract

The report of the Chief Veterinary Officer of the Ministry of Agriculture and Fisheries which records the proceedings taken under the Diseases of Animals Act for the year 1929 has just been issued. It indicates clearly the enormous amount and complexity of the work which devolves on the officers of the Ministry. They may very well say with John Wesley, “ All the world is my parish.” For instance in seven outbreaks of anthrax “ which …. occurred a few years ago,” the cause was found to be infected bone meal used as a manure and imported from an Eastern country (p. 43); another outbreak was traced to beans that had been imported from China (p. 44); again, special measures have been taken, at the instance of His Majesty's Government, by the Governments of Uruguay, Brazil, and Argentine to prevent the introduction of foot‐and‐mouth disease into this country by chilled or frozen meat (p. 46); an outbreak of foot‐and‐mouth disease at Los Angeles, California, led to an embargo being placed on the importation of hay and straw from that State (p. 52); while an outbreak in Southern Sweden led to similar steps being taken (p. 52). It is unnecessary to give further instances, but it is evident that the complexities of modern commerce and the development of rapid means of transport imposes world‐wide duties on the Ministry of a nature that were by no means contemplated when in 1865 the Veterinary Department of the Privy Council—of which the present Ministry is a lineal descendant—was instituted as a result of the outbreak of cattle plague which had ravaged the country. Table I. (p. 94) gives the total number of cattle in Great Britain for the five years 1925–1929 inclusive, each year ending in June. The percentage variation in the number of cattle during that time appears to be four per cent., so that the Ministry is responsible under the Act for about 7¼ millions of cattle, the 1929 return gives 7,190,539. The census and the subsequent co‐ordination of the returns made is in itself a task of no inconsiderable magnitude. In addition to this, however, veterinary skill of a high order is demanded, not only in the interests of a trade whose dimensions are indicated by the figures just given, but in the interests of public health in relation to notifiable cases, under the Act, of bovine tuberculosis. The number of cows and heifers in milk or in calf is given as 3,166,292 or 44 per cent. of the total number of bovine animals. It is of course from these that we derive our supplies of fresh milk, so that on their health our own health to a certain extent depends, and to a greater extent the health of invalids and children to whom milk is a prime necessity. It is therefore scarcely possible to over‐rate the weight of responsibility resting on the Ministry when the relation of its duties to the incidence of bovine tuberculosis is considered. Two important facts, however, demand attention. The first is that the Tuberculosis Order of 1925 was, as the Report points out, neither designed nor expected to eradicate bovine tuberculosis. The disease is widespread, and it is to be feared somewhat firmly established in our herds—an evil legacy from the past. The most that can be done at present is by means of the Order to remove as far as possible the danger to human health from the ingestion of the milk of infected animals and to reduce the number of these animals. Any attempt which might be made to completely eradicate the disease would in our present state of knowledge lead to a serious depletion of our herds throughout the country, and large expenditure in compensation (p. 23). In the second place while the Order of 1925 requires certain forms of the disease to be reported, no steps are at present taken or can be taken to search out the disease. An organisation designed so to do would be costly, as it would in the first place involve “ a considerable extension of periodical veterinary inspection of all dairy cows, coupled with the application of the biological test ” (p. 23). Hence leaving out of consideration our deficient knowledge of the disease, though its effects are horribly evident in our national life, the old conflict of public health versus public pocket is presented to us in an acute form.

Details

British Food Journal, vol. 33 no. 2
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 31 May 2013

Eunmi Sohn and Jingxue (Jessica) Yuan

The purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism.

3923

Abstract

Purpose

The purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism.

Design/methodology/approach

The study was conducted in the First Lubbock Wine Festival in Texas, incorporating Values and Lifestyles (VALS‐2). A questionnaire was designed to investigate the classification of culinary tourists' lifestyles and values in terms of three primary motivations such as ideals, achievement, and self‐expression including culinary tourists' activities and demographic characteristics. Factor and reliability analyses were used.

Findings

A five‐factor solution resulted in idealist, achiever, explorer, belonger and innovator. Ideals‐motivated groups were identified by idealist and belonger. Self‐expression‐motivated groups were identified by explorer and innovator. Achievement‐motivated group was identified by achiever.

Research limitations/implications

The study offers new insights and conceptualizations relevant to the analysis of culinary tourism markets, focusing on the needs and psychology of culinary tourists.

Practical implications

A better understanding of the needs and wants of culinary tourists may help tourism marketers increase the effectiveness of their promotional campaigns by targeting the appropriate audience and tailoring their messages to its psychological needs.

Originality/value

By providing a basis for predicting attitudes and behaviors of culinary tourists, this study extends the existing body of research by segmenting culinary tourists based on motivations while making travel decisions.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 7 no. 2
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 28 April 2020

Adekunle Oke, Jasmina Ladas and Moira Bailey

This study aims to explore the motivation as well as barriers for ethical food consumption behaviour by focussing on the food consumption pattern of young adults in the North East…

1824

Abstract

Purpose

This study aims to explore the motivation as well as barriers for ethical food consumption behaviour by focussing on the food consumption pattern of young adults in the North East of Scotland. Considering the recent involvement of young adults in environmental activism, consumption behaviour of young adults in the North East of Scotland, an oil-based community, presents essential research interest to understand whether young adults often contemplate the consequences of their lifestyle.

Design/methodology/approach

The authors explored the perceptions of ten purposive recruited young adults using semi-structured interviews to understand factors underpinning consumer's decision-making towards ethical food products.

Findings

The study reveals three key factors influencing ethical food consumption behaviour among young adults. The findings show that personal health and well-being are the main reasons why consumers engage in ethical food consumption. Also, it is observed that information facilitates decision-making by raising awareness regarding the social, environmental and health consequences of food production and consumption. Further, the findings show that situational attributes, such as product price and product availability, are creating dissonance when engaging in ethical food consumption.

Originality/value

This study contributes to sustainability research and the ongoing debate on consumerism by exploring ethical food consumption behaviour and highlights the need to address situational challenges, such as product price and availability. The study suggests that interventions to address current consumption patterns should also emphasise the social and personal benefits of food consumption rather than the environmental benefits that have been the focus of prior research.

Details

British Food Journal, vol. 122 no. 11
Type: Research Article
ISSN: 0007-070X

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