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This research investigates what is driving corporate sustainability within South African organisations and to what extent these drivers intersect with risk management. This is important as new and emerging business risks are proving to be directly linked to sustainability issues having implication on long-term organisational performance. This implies that sustainability and risk should not be mutually exclusive.

By means of semi-structured interviews, sustainability managers of 11 South African organisations were engaged to gain insight relating to the immediate sustainability issues, risk landscape and the possible intersection between these issues within their organisations. Questions posed were around drivers of sustainability, risks to an organisation, changes in risks, relationship between sustainability and risk. By means of thematic analysis key issues emerging from the responses of the sustainability managers could be identified and themes determined based on similarities. This was followed by trend analysis of the frequency of responses to different sustainability and risk themes to interpret the data.

Results reveal that sustainability and risk management are similar in their intent purpose and output both aligned towards reducing impacts and managing uncertainty. However even though sustainability has increasingly become integral to business its value contribution and linkage with risk management differ significantly amongst organisations. This suggests that sustainability and risk management remain two distinct frameworks for managing uncertainty in business.

Research on integrating a sustainability perspective in risk management is at an early stage. To understand and respond to emerging risks, organisations need to integrate sustainability and risk management into their decision strategies – not only to minimize potential losses but also to exploit new business opportunities arising from the sustainability agenda. Future research should be directed towards advancing systematic methods for identifying and managing sustainability risks such that key sustainability challenges are firmly embedded in the risk management of the business. In this regard, organisations would be in a position to build resilience into their business models and operations.

The purpose of this paper is to investigate the diversity of the practice of corporate sustainability, in terms of its drivers, where it features in the organisation structure, and how it is communicated. The authors suggest that what may be failing the global objective of sustainability is its diversification in meaning, purpose and practice.

Data was gathered through a semi‐structured interview process with 11 medium‐to‐large South African organisations. The organisations represented the financial services sector, the mining and industrial sector, and the food and beverage retail sector. The issues questioned included: perspectives on the sustainability concept, the drivers of sustainability actions, internal and external sustainability communications, profiles, and performance and strategies. The questions involved self‐ranking, but also provided for open‐ended and explanatory responses.

The results emphasise that corporate sustainability remains focussed on how organisations manage reputation risk, generate cost savings, and ensure long‐term profitability and competitive advantage. The results imply that corporate sustainability is merely a business agenda to protect organisation profits and economic growth in a manner that is seen to be environmentally and socially responsible.

The results lead to the conclusion that the diversification of corporate sustainability purposes and practices solidifies the self‐interest justification upon which it is based and its largely market‐oriented terms and conditions, leaving enormous potential for unsustainability.