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The best way to manage a crisis that requires communication with stakeholders is to plan for a variety of emergencies. In some cases, anticipating a crisis can even go a long way toward preventing one. Crisis can come in many forms ‐‐ from a product recall to a class‐action lawsuit to an SEC investigation. Being prepared to communicate quickly and adroitly‐and regularly rehearsing‐‐ is a corporation’s best defense against a wide range of possible miscommunication risks. The author proposes a six‐step plan.