Long Yin, Lin Wang, Lifang Huang, Jinxiu Wang, Hui Xu and Milan Deng
The purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.
Abstract
Purpose
The purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.
Design/methodology/approach
Through a theoretical analysis, types of post-disaster advertising messages were identified. On the basis of the likely variations in post-disaster advertising, a content analysis was conducted of a sample of 4,150 property print advertisements to identify advertising messages related to the earthquake. Finally, the message changes in these earthquake-related advertisements were evaluated and compared with the dimension of time to explore the development of advertising strategies.
Findings
The authors found that 12 types of advertising messages were used by developers in response to the Wenchuan earthquake. The initial advertising strategy was mainly to manage public relations, then the strategy was to reduce or compensate for the increased earthquake risk perceptions of buyers.
Practical implications
The findings provide valuable references for helping enterprises adopt effective advertising messages and strategies to reduce the negative effects of disasters.
Originality/value
There are only a few studies on advertising campaigns, especially in the real estate industry, that have been conducted in the wake of catastrophes. This study sought to expand upon the scarce findings in this particular field.
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Among developing countries, the Republic of China in Taiwan (hereinafter Taiwan) has been experiencing economic growth accompanied by improving income distribution. Between 1964…
Abstract
Among developing countries, the Republic of China in Taiwan (hereinafter Taiwan) has been experiencing economic growth accompanied by improving income distribution. Between 1964 and 1980, the average annual growth rate of the real gross national product was 9.92 per cent (Council for Economic Planning and Development (CEPD), 1982, p. 23). In the same period, the income ratio between the top 20 per cent and the bottom 20 per cent of families dropped from 5.33 to 4.17 and the Gini coefficient decreased from 0.36 to 0.30 (CEPD, 1982, p. 54; Directorate‐General of Budget Accounting and Statistics, 1980, (DGBAS), p. 44). To put it somewhat dif‐ferently, in 1964 the lowest fifth of households received 7.71 per cent of total personal income, and the highest fifth 41.07 per cent. But in 1980, the income share of the lowest fifth increased to 8.82 per cent while that of the highest fifth decreased to 36.80 per cent. The condition of greater equality in income distribution appears more obvious in the capital city of Taipei. In 1981, for instance, its Gini coefficient was estimated to be only 0.28 (Taipei Bureau of Budget, Accounting and Statistics, 1981, (TBBAS), P. 24).
In the Western world, Carl Jung was the first to posit a theory of synchronicity to explain the startling divinatory power of the I Ching. Yet long before his time and unbeknownst…
Abstract
Purpose
In the Western world, Carl Jung was the first to posit a theory of synchronicity to explain the startling divinatory power of the I Ching. Yet long before his time and unbeknownst to the West, the Chinese had already institutionalized as their tradition, simple practices for enabling decisions grounded on the synchronous concept. The purpose of this paper is to explain the process from within the context of Chinese Buddhist spirituality.
Design/methodology/approach
The approach here is to provide the background of Han Chinese Buddhism in modern China and within it, the wide practices of Kuan Yin spirituality and introducing the tools that the Chinese devised for consulting the Goddess of Mercy, as Kuan Yin is otherwise known. Then a discussion is made, for the first time, of the underlying mechanics as well as the mind and energy aspects. Having so introduced the religious background, spirituality, tools and mechanics, the processes of temple consultations for decisions are then explained. In the discussion, a framework for classifying decisions is outlined along with probability concepts. There is also the requirement for the inquirer to seek a metaphorical interpretation of the poetic imagery as contained in the Qian (a slip of paper).
Findings
Through writing this paper, the author wishes readers, both managerial and those in research, to understand what is still the approach (even more widely in China now than before) in how the Chinese – in and outside of China – approach the task of making major, complex decisions. These practices which date from antiquity clearly suggest the Chinese had gone beyond Jungian synchronicity in translating the theory into practice for decision making. In other words, they had long recognized the need for tools, techniques and approaches to help them make complex, difficult decisions: decisions that often go beyond the rational boundaries of the mind.
Practical implications
With the rising impact of the Chinese on the global economy and society, there is clearly a need for works that explain major Chinese processes such as the making of decisions. The art of decision making by the Chinese on the basis of what Jung theorized as synchronicity should become much better understood by researchers and managers.
Originality/value
There are very few academic papers exploring the process of Kuan Yin consultation in decision making by the Chinese. Yet this can be seen across many temples in everyday China and overseas Chinese communities as well as in Japan, Korea and Vietnam. The understanding of such processes is necessary for anyone, who wishes to grasp the minds of the Chinese as regards the process involved in the making of major decisions.
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Purpose – The author introduces the Eastern philosophy of wisdom, especially its epistemology of Yin-Yang Balancing as the Eastern cognitive frame, to shed light on the debates…
Abstract
Purpose – The author introduces the Eastern philosophy of wisdom, especially its epistemology of Yin-Yang Balancing as the Eastern cognitive frame, to shed light on the debates over the distinction and integration between research and practice as well as between qualitative and quantitative methods so as to solve the problems of relevance-rigor gap as well as complexity-simplicity gap. The author also applies the frame of Yin-Yang Balancing to the development of a novel method of case study.
Methodology/Approach – This is a conceptual article.
Central theme – The Eastern philosophy of wisdom is better at an open-minded exploration of open-ended issues by emphasizing relevance and complexity, while the Western philosophy of science is better at a closed-minded exploitation of close-ended issues by emphasizing rigor and simplicity. A geocentric integration of both Eastern and Western philosophies is needed.
Research and practical implications – Management research is far behind the need for theoretical insights into practical solutions largely due to the increasing gaps between relevance and rigor as well as between complex problems and simple solutions. The root cause of the two gaps lies in the overreliance on the Western philosophy of science, so a new light can be found in the Eastern philosophy of wisdom, and the ultimate solution is a geocentric integration of Eastern and Western philosophies. A novel method of case study can be built by applying the Eastern philosophy.
Originality/Value – The author highlights the urgent needs for the Eastern philosophy of wisdom and its integration with the Western philosophy of science toward a geocentric meta-paradigm. As a specific application of the geocentric meta-paradigm, the author proposes a novel method of case study called Yin-Yang Method.
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The learning outcomes are as follows: to analyse the issue(s) presented within specific case study context (C4); to formulate solutions to identified issue(s) within specific case…
Abstract
Learning outcomes
The learning outcomes are as follows: to analyse the issue(s) presented within specific case study context (C4); to formulate solutions to identified issue(s) within specific case study context (C5); and to synthesise a group plan to solve issue(s) within specific case study context (A4).
Case overview/synopsis
In 2017, China proclaimed that it would no longer accept plastic waste for recycling, this was in-line with China’s Operation “National Sword” to review the quality of these plastic imports to ensure their recyclability. This sent shock waves through a now globalised recycling network, with China previously having imported 95% of the EUs and 70% of US plastics that had been collected for recycling. This plastic backlog was then diverted to South-East Asian nations, particularly Malaysia, which this case focuses the discussion upon. While the potential for significant economic benefits drew the attention of illegitimate and unscrupulous businessmen alike, the environmental degradation from the often, low technological recycling processes and even burning of low-grade plastics brought profound negative impacts. This case focuses upon, then Minister, Yeo Bee Yin who led the Ministry of Energy, Science, Technology, Environment and Climate Change, in which she took an active and aggressive stance in attempt to stop Malaysia becoming the dumping ground for the global plastic crisis.
Complexity academic level
This case is appropriate for final year undergraduate and any postgraduate degrees in Business.
Supplementary material
Teaching notes are available for educators only.
Subject code
CSS 4: Environmental Management.
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Zhuo Zhang, Tomoki Sekiguchi and Jie Li
The purpose of this paper is to investigate women managers’ work values in the Chinese sociocultural context and to explain how these work values affect their career success. This…
Abstract
Purpose
The purpose of this paper is to investigate women managers’ work values in the Chinese sociocultural context and to explain how these work values affect their career success. This paper also explores how social and cultural factors affect Chinese women’s work value formation process.
Design/methodology/approach
Using a grounded theory approach, the authors collected and analyzed data through in-depth interviews with 12 women managers in the banking industry in northeast China.
Findings
The analysis identified eight dimensions of Chinese women’s work values and how they affect women’s career success in the Chinese context. The authors also found that although both social and cultural factors affect women’s work values, the effect of traditional Chinese culture is still profound.
Originality/value
The study extends the literature on Chinese women’s work values and provides a better understanding of traditional Chinese culture’s effect on contemporary Chinese women, particularly in developing cities.
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Yanhui Chen, Bin Liu and Tianzi Wang
This paper applied grey wave forecasting in a decomposition–ensemble forecasting method for modelling the complex and non-linear features in time series data. This application…
Abstract
Purpose
This paper applied grey wave forecasting in a decomposition–ensemble forecasting method for modelling the complex and non-linear features in time series data. This application aims to test the advantages of grey wave forecasting method in predicting time series with periodic fluctuations.
Design/methodology/approach
The decomposition–ensemble method combines empirical mode decomposition (EMD), component reconstruction technology and grey wave forecasting. More specifically, EMD is used to decompose time series data into different intrinsic mode function (IMF) components in the first step. Permutation entropy and the average of each IMF are checked for component reconstruction. Then the grey wave forecasting model or ARMA is used to predict each IMF according to the characters of each IMF.
Findings
In the empirical analysis, the China container freight index (CCFI) is applied in checking prediction performance. Using two different time periods, the results show that the proposed method performs better than random walk and ARMA in multi-step-ahead prediction.
Originality/value
The decomposition–ensemble method based on EMD and grey wave forecasting model expands the application area of the grey system theory and graphic forecasting method. Grey wave forecasting performs better for data set with periodic fluctuations. Forecasting CCFI assists practitioners in the shipping industry in decision-making.
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The shift in trading power which brings the economies of SoutheastAsia more in balance with the Atlantic Rim societies brings challengesto business and industrial marketers in the…
Abstract
The shift in trading power which brings the economies of Southeast Asia more in balance with the Atlantic Rim societies brings challenges to business and industrial marketers in the region and elsewhere. Part of this includes the shift of the previous command economies into the world trading system: as exampled by Vietnam in a 1993 study. Because this has entailed a major policy shift from the command system network to the networks of the neo‐market, explains the concepts of industrial network research as a marketing tool. Presents the results of a multi‐unit embedded case study of the domain of eight Hanoi enterprises in production, service, and collaborative networks – in the state and private sectors. Reports on network time, mode of operation, products, clients and territory and describes the command network and the space of network relationships. This is part of a series of Southeast Asian Strategic Networks Studies.
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Organisational development is a well‐known and important methodology used by experts in group dynamics and organisational behaviour for improving groups and organisations. It is a…
Abstract
Organisational development is a well‐known and important methodology used by experts in group dynamics and organisational behaviour for improving groups and organisations. It is a process‐oriented approach of change and is believed to be more effective and valuable than the classic expert approach because it teaches people to improve their situations themselves, which emancipates and stimulates learning. Some organisation consultants seek a mix between the analytical and process approaches whereas others add “harder” aspects of human relations. The inherent limitations of organisation development are considered and alternative paradigms to improve social structures explored.
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Yin Kedong and Li Xuemei
Since 2000, China, along with the USA, UK, France, Japan and many other developed countries have drawn up new blueprints for the development of a marine economy. At present…
Abstract
Purpose
Since 2000, China, along with the USA, UK, France, Japan and many other developed countries have drawn up new blueprints for the development of a marine economy. At present, international marine economics research has entered into a new period of development, and the research methods of ocean econometrics are becoming more complex and mature. The purpose of this paper is to review the progress of international marine econometrics research and gives the development direction of marine econometrics.
Design/methodology/approach
The Web of Science core collection database was utilized, harvesting data from 1996 to May 2018, measuring the marine economy research from 1,489 articles as its sample, using CiteSpace visualization analysis tools.
Findings
Mapping the knowledge map from annual international marine economic metrology, literature identification, keywords, involving disciplines and related journals, countries (regions) and research and analyzing the research status of reveals the research frontiers of international marine economy measurement (learning) by using CiteSpace.
Originality/value
The conceptions and characteristics of marine econometrics are defined and analyzed, and the theoretical method of marine econometrics is sorted out. Mapping the knowledge diagram of marine econometrics and discussing the research status of international marine economics, and clarifying the existing problems, future opportunities and challenges of international marine econometrics research.