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This chapter explores a descriptive theory of multidimensional travel behaviour, estimation of quantitative models and demonstration in an agent-based microsimulation.

A descriptive theory on multidimensional travel behaviour is conceptualised. It theorizes multidimensional knowledge updating, search start/stopping criteria and search/decision heuristics. These components are formulated or empirically modelled and integrated in a unified and coherent approach.

The theory is supported by empirical observations and the derived quantitative models are tested by an agent-based simulation on a demonstration network.

Based on artificially intelligent agents, learning and search theory and bounded rationality, this chapter makes an effort to embed a sound theoretical foundation for the computational process approach and agent-based micro-simulations. A pertinent new theory is proposed with experimental observations and estimations to demonstrate agents with systematic deviations from the rationality paradigm. Procedural and multidimensional decision-making are modelled. The numerical experiment highlights the capabilities of the proposed theory in estimating rich behavioural dynamics.

This study investigates how consumers’ perceptions of brand prominence and credibility are influenced by companies’ disclosure of transparency and quality of environmental, social and governance (ESG) information. It also examines how regulatory focus influences the relationship between purchase intention and brand credibility.

The study employs a quantitative approach, utilizing an online survey of 464 Taiwanese consumers. The data collected is analyzed using structural equation modeling (SEM) to evaluate the direct and indirect effects of perceived ESG information transparency and quality on brand prominence, brand credibility and purchase intentions.

The findings reveal that perceived transparency and quality of ESG information significantly enhance brand credibility and prominence. Consequently, increased brand credibility and prominence have a significant positive impact on consumer purchase intentions. Additionally, the study identifies a moderation effect, wherein a prevention regulatory focus strengthens the influence of brand credibility on purchase intentions.

This study contributes to the literature on brand management and consumer behavior by integrating regulatory focus theory with the impacts of ESG information. It provides new insights into how ESG-related communications influence consumer behavior, highlighting the importance of transparent and high-quality ESG data in fostering consumer trust and positive brand evaluations.

This study aims to seek a new economic and environmental protection fuel tank inerting method.

The principle that serves as the basis for the cooling inerting process is described, the workflow of the cooling inerting system is designed, the mathematical model of the cooling inerting system is established, and the important performance changes of cooling inerting in the flight package line and the influence of key parameters on it are simulated by using Modelica software.

The results show that the cooling inerting system can be turned on to quickly reduce the vapour concentration in the gas phase in the fuel space and reduce the temperature below the flammability limit. Within a certain range of pumping flow, the inerting effect is more obvious when the pumping flow is larger. Simply running the cooling inerting system on the ground can remain the tank in an inert state throughout the flight envelope.

However, cooling inerting is suitable for models with fewer internal heat sources. An excessive number of internal heat sources will lead to inerting failure.

This study provides theoretical support for the feasibility of cooling inerting. Cooling inerting does not require engine air, and the cooling is mainly accomplished with air, which places a small load on the cooling system and has a much lower cost than the airborne hollow fibre film inerting technology widely used at present. It is a promising new inerting technology.

The number of people using running apps has increased. Accordingly, a growing number of sports brands are launching running apps in hopes of improving their connection with consumers and thereby enhancing consumers' brand preference and purchase intention. This study adopted an integrated perspective to explore the effects of perceived usefulness, perceived ease of use and self-expression on consumers' continued use of running apps.

Convenience sampling was conducted among consumers in Taiwan (n = 251). Structural equation modeling using AMOS 21 was performed to analyze the data.

The study results revealed that (1) users' perceived usefulness, perceived ease of use and self-expression significantly positively affected continuance intention, and (2) continuance intention was significantly positively correlated with word-of-mouth (WOM) and brand intimacy. Furthermore, the study confirmed the moderating effect of consumers' relationship norms on the correlation between continuance intention and WOM and brand intimacy.

Amid the increasing emphasis on self-expression, almost all running apps endeavor to enable users to share their achievements, such as accumulated mileage and routes. However, research has rarely focused on whether these features influence consumers' continued use of running apps and whether these influences in turn affect consumers’ attitudes toward a brand. Therefore, this study explored the effect of self-expression on the continued use of running apps.

The study of the history of Chinese science has attracted further attention over the past 50 years, with an increasing number of scholars, influenced by Joseph Needham and his project “Science and Civilization in China”, developing ideas in this field. There are a range of Web sites which have been produced and are available to the scholar of the history of Chinese science, and some of these are collected together and evaluated in this article.

As the search engine platform, Baidu has already developed keyword advertising as one of its main business scopes, while in-feed advertising is emerging as another intelligent choice for the company. Our purpose is to validate the effectiveness of keyword and retargeted in-feed advertising on offline sales and whether the effectiveness of these two advertising strategies relies on keyword attributes work.

We utilize data from the ad campaigns of a prominent manufacturer within the machinery and equipment (hereinafter referred to as “the company”) on Baidu. To scrutinize the research hypotheses, we have employed linear regression models. Subsequently, we address potential endogeneity issues and use various techniques to ascertain the reliability of the results.

Empirical evidence indicates that both keyword and in-feed advertising enhance offline sales. Upon examining the moderating role of keyword attributes (specificity and length), we observe that specific keywords (price and word-of-mouth (WOM)) accelerate the boosting effect of advertising on sales; similarly, the longer the keywords, the more obvious the enhanced impact of advertising on sales. Moreover, the positive influence of specific keywords (price and WOM) on advertising effectiveness is more outstanding when the keywords are longer.

To our knowledge, no empirical investigation has yet to analyze keyword and retargeted in-feed advertising concurrently within the search engine context. Our research is the inaugural work to reveal that they serve as mutual substitutes regarding their impact on sales. Furthermore, this paper pioneers examining the moderating effects exerted by keyword attributes (specificity and length) on the effectiveness of these two ad types. The findings presented herein offer valuable insights into the harmonious coexistence and collaboration among companies, advertisers, users and search engine platforms.

The purpose of this paper is to suggest that the effects of service quality (SQ) on outcome variables may shift over time. However, scant attention has been paid to capturing that shift. The current study uses the theory of relationship dynamics to capture the rate and direction of change in the effects of SQ attributes on customer satisfaction (CS) and emotional attachment (EA). For this purpose, the study takes CS-velocity and EA-velocity as dynamic outcomes of SQ.

A sample of 306 restaurant consumers responded to a structured questionnaire at three points in time. Confirmatory factor analysis was carried out, followed by analysis of the data through latent growth curve modeling using MPlus (Version 8.1).

SQ attributes positively affect CS and EA, but these effects diminish over time, as SQ attributes negatively influence CS-velocity and EA-velocity. In addition, the study demonstrates that dynamic elements strongly impact behavioral intentions (BI).

The study enables service and relationship marketing managers to better understand the role of SQ attributes in maintaining longitudinal satisfaction, attachment and BI. The insights from this longitudinal investigation help managers to formulate long-term service management and relationship management strategies.

This study is the first attempt to examine SQ’s dynamic outcomes using longitudinal panel data. It is the first study to introduce EA-velocity as a dynamic construct of EA and the first to examine the relationships of CS-velocity and EA-velocity with BI.

By investigating trust in the organization as a mediator and traditionality as a moderator, this study aims to examine the effect perceived organizational exploitation poses on frontline hotel employees’ service performance.

A three-wave survey that targets 219 supervisor–subordinate dyads from four Chinese hotels was conducted to test the hypotheses. The authors used SPSS 20.0 and AMOS 21.0 to analyze the data and verify the theoretical model.

This study found that perceived organizational exploitation exerts a destructive impact on frontline hotel employees’ service performance. Trust in the organization is a full mediator of the link connecting perceived organizational exploitation to service performance. Furthermore, traditionality weakens perceived organizational exploitation’s impact on trust in the organization and subsequent service performance.

The authors’ findings remind hotels to cease exploiting their employees to avoid compromising service performance. Hotels should also endeavor to instill trust among employees toward the hotel and allocate more attention to employees with lower levels of traditionality.

First, to the best of the authors’ knowledge, this study is among the first to explore the impact of perceived organizational exploitation on frontline hotel employees’ service performance. Second, this study reveals a novel mechanism underlying the connection between perceived organizational exploitation and service performance. Finally, this study identifies frontline hotel employees’ traditionality as a vital moderator that mitigates the negative relationships among perceived organizational exploitation, trust in the organization and service performance.

The purpose of this paper is to present the application of Hilbert–Huang transform (HHT) for fatigue damage feature characterisation in the time–frequency domain based on strain signals obtained from the automotive coil springs.

HHT was employed to detect the temporary changes in frequency characteristics of the vibration response of the signals. The extraction successfully reduced the length of the original signal to 40 per cent, whereas the fatigue damage was retained. The analysis process for this work is divided into three stages: signal characterisation with the application of fatigue data editing (FDE) for fatigue life assessment, empirical mode decomposition with Hilbert transform, an energy–time–frequency distribution analysis of each intrinsic mode function (IMF).

The edited signal had a time length of 72.5 s, which was 40 per cent lower than the original signal. Both signals were retained statistically with close mean, root-mean-square and kurtosis value. FDE improved the fatigue life, and the extraction did not affect the content and behaviour of the original signal because the editing technique only removed the minimal fatigue damage potential. HHT helped to remove unnecessary noise in the recorded signals. EMD produced sets of IMFs that indicated the differences between the original signal and mean of the signal to produce new components. The low-frequency energy was expected to cause large damage, whereas the high-frequency energy will cause small damage.

HHT and EMD can be used in the strain data signal analysis of the automotive component of a suspension system. This is to improve the fatigue life, where the extraction did not affect the content and behaviour of the original signal because the editing technique only removed the minimal fatigue damage potential.

Creativity and innovation have been buzzwords of managerial discourse over the last few decades as they contribute to the long-term survival and competitiveness of firms. Given the non-linear, causally ambiguous, and intangible nature of all innovation-related phenomena, management scholars have been trying to uncover factors that contribute to creativity and innovation from multiple lenses ranging from organizational behavior at the micro-level to strategic management at the macro-level. Along with important and insightful developments in these research streams that evolved independently from one another, human resource management (HRM) research – especially from a strategic perspective – has only recently started to contribute to a better understanding of both creativity and innovation. The goal of this chapter is to review the contributions of strategic HRM research to an improved understanding of creativity at the individual-level and innovation at the firm-level. In organizing this review, the authors rely on the open innovation funnel as a metaphor to review research on both HRM practices and HRM systems that contribute to creativity and innovation. In the last section, the authors focus on more recent developments in HRM research that focus on ambidexterity – as a way for HRM to simultaneously facilitate exploration and exploitation. This chapter concludes with a discussion of future research directions.