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This study looks at the visibility of logos during the televised broadcast of the 2006 Winter Olympic Games in Turin, and television viewers' perceptions, recall and recognition of those logos. The results indicate that the number of brands and logos perceived was far greater than actually existed, bringing into question the effectiveness of the Olympics' 'clean venue' policy.

Based on fieldwork among Muslim drug dealers in Norway, this chapter presents a narrative ethnographic framework for the study of storytelling. Whereas traditional narrative research considers stories mainly for their internal structure and meaning, narrative ethnography widens the focus to examine stories as they are being performed on specific social occasions. This widened focus requires sustained ethnographic attention to an array of situational factors, most notably the cultural context from which narratives emerge; the locations in which narratives are performed or not performed; the expressive means used during narrative performances; the sequence of actions that make up the scenario of performances; and the impact performances have on the narrators and their audiences. One of the advantages of narrative ethnography is that it allows for consideration of storytelling practices as they evolve and change across time and space. Another is that it facilitates embodied engagement and understandings of other people's situation. The chapter suggests that narrative criminologists may benefit from studying storytelling with all of their senses – not just hearing or reading words, but actively sensing narrative performances with their entire bodies. By mobilizing all senses, and attending to both verbal and nonverbal stimuli, the narrative researcher may develop an embodied ‘feel’ for the stories people are telling.

This chapter demonstrates the value of ethnographic research to the study of the relationship between legal narrative and professional identity. It focuses on the ethical and professional judgements embedded in American federal prosecutors' creation and critiques of opening and closing statements. Drawing on ethnographic research, I argue that these statements revolve around the concept of ‘justice’, which prosecutors articulate, affirm and contest through the narratives of honesty and impartiality. More broadly, these conceptions of justice inform how federal prosecutors understand their identities and roles as professional legal actors. Ethnography's unique value lies in furnishing data pertaining to how trial narratives are fashioned and refined through ‘workshopping’ before these narratives are shared with jurors. The chapter thus highlights processes of narrative reflexivity and story composition.

The potential for a ‘narrative turn’ in victimology carries with it all kinds of possibilities and problems in adding nuanced understandings smoothed out and sometimes erased from the vision of victimhood provided by criminal victimisation data. In this chapter, we explore the methodological and theoretical questions posed by such a narrative turn by presenting the case of June: a mother bereaved by gun violence that unfolded in Manchester two decades ago. Excavated using in-depth biographical interviewing, June told the story of the loss of her son, the role of faith in dealing with the aftermath of violence and eventually, how this story became a source for change for the community in which it was read and heard. June's story provided an impetus for establishing a grassroots antiviolence organisation and continued to be the driver for that same group long after the issue it was formed to address had become less problematic. As a story it served different purposes for the individual concerned, for the group they were a part of and for the wider community in which the group emerged. However, this particular story also raises questions for victimology in its understanding of the role of voice in policy and concerning the nature of evidence for both policy and the discipline itself. This chapter considers what lessons narrative victimology might learn from narrative criminology, the overlaps that the stories of victims and offenders might share and what the implications these might have for understanding what it means to be harmed.

The ongoing anthropological transformation urges the rethinking of education, underlining the inadequacy of our schools and universities in dealing with hypercomplexity, that is, with the global extension of all political, social, and cultural processes and with their indeterminacy, interdependence, and interconnection. The idea that educational processes are questions of a purely technical/technological nature, solely a problem of skills and know-how, is the “great mistake” of the hypertechnological society, based on the illusion of being able to measure and quantify everything, to eliminate error and unpredictability, and to achieve total control and rationality. It is necessary to rethink education radically because the extraordinary scientific discoveries and the dynamics of the new technologies have completely overturned the complex interaction between biological and cultural evolution, doing away with the borders between the natural and the artificial. Emergence and emergency themselves are structural features of complex systems (living, social, and human systems), rendered hypercomplex through today’s acceleration and virality, regarding not only education and socialization but also the representations and perceptions of all systemic processes. The merging of fields of knowledge and an epistemology of error become essential for the analysis and interpretation of this hypercomplexity and the unpredictability that distinguishes it.

Canadian long-haul truck drivers lead sedentary lives, but are receptive to receiving physical activity information to address health risks. This study examined how Canadian long-haul truck drivers would like to receive physical activity information in order to improve their overall health. The purpose of this study was twofold: 1) explore barriers Canadian long-haul truck drivers have to receiving and using physical activity information and 2) understand how physical activity information should be structured and delivered to these drivers to overcome these barriers.

Semi-structured interviews were conducted with 12 Canadian long-haul truck drivers. Drivers had, on average, 14.3 years of professional long-haul driving experience.

Few drivers had received any physical activity information. Drivers discussed a culture where they perceived both employers and drivers to be lacking awareness of the importance of physical activity and its impact on health. Drivers explained they were too busy, stressed or tired to be active or to learn about physical activity. Information received by some drivers on this topic was too general to be helpful in changing physical activity behaviours. Drivers mentioned that personalized and accessible physical activity information should be provided to them through multiple methods by their employers, as an aspect of occupational health and safety.

Future physical activity information strategies should use both passive and interactive mediums to promote physical activity to Canadian long-haul truck drivers.

This is the first study to assess how Canadian long-haul truck drivers would like to receive trustworthy information that can lead to healthful improvements in physical activity behaviour.