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Article
Publication date: 3 October 2016

Machiel J. Reinders, Marija Banovi´, Lluis Guerrero and Athanasios Krystallis

The purpose of this paper is to investigate possible cross-cultural consumer segments in the EU aquaculture market and provide direction and focus for marketing strategies for…

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Abstract

Purpose

The purpose of this paper is to investigate possible cross-cultural consumer segments in the EU aquaculture market and provide direction and focus for marketing strategies for farmed fish products.

Design/methodology/approach

Selected psychographic constructs (i.e. category involvement, domain-specific innovativeness, subjective knowledge, suspicion of novelties and optimistic bias) are tested as segmentation basis with the objective of defining a number of cross-border consumer segments with distinctive and clear-cut profiles in terms of consumer perceptions towards farmed fish.

Findings

Based on the consumer psychographic profiles, three distinct segments are found: involved traditional, involved innovators and ambiguous indifferent, of which the first two constitute especially interesting targets for market positioning strategies for aquaculture products.

Practical implications

The results of the segmentation analysis opens new horizons in terms of positioning and differentiation of fish products from the aquaculture industry according to the most important potential market segments.

Originality/value

The current research brings insights into different pan-European consumer segments and their characteristics that allow for a corresponding differentiation strategy within the aquaculture industry. The fact that the segments tend to be uniform across all countries suggests a relatively homogeneous or converging European fish-related culture.

Details

British Food Journal, vol. 118 no. 10
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 6 March 2017

Lluís Garay and Soledad Morales Pérez

The purpose of this paper is to explore the analysis of the potential contribution of festivals in generating a destination image through social media (particularly Twitter).

1288

Abstract

Purpose

The purpose of this paper is to explore the analysis of the potential contribution of festivals in generating a destination image through social media (particularly Twitter).

Design/methodology/approach

This study follows a multi-method approach by recollecting, analyzing and mixing quantitative and qualitative techniques. The authors focus on the case of Vic (Spain), analyzing the destination’s image as projected by different users (administration, private sector, particular users, residents) on Twitter in relation to an international musical festival, El Mercat de Música Viva de Vic (the Vic Live Music Market).

Findings

From a theoretical perspective, the study’s results advocate a reconsideration of the role of social media in the processes of creating a destination’s image. It is important to take into account the need to perform a specific analysis for each platform and consider how it operates and which stakeholders prevail by weight, by the clusters they pertain to and by their elicited descriptions. In the particular case of Twitter, the image-formation continuum generated by different actors through different sources is present here on one single platform.

Research limitations/implications

This study is limited in terms of being based on only one social media site, and it would be very interesting to complement it by analyzing other relevant social media platforms.

Practical implications

From a practical point of view, this presents a challenge to destination managers to learn how to work on each specific platform in order to oversee the different destination visions and their resources.

Originality/value

From the results, the authors affirm that destination-branding analyses now need a platform-specific approach as well as an in-depth stakeholder analysis, since it is no longer possible to separate producers and consumers in brand image creation. Branding is becoming a more inclusive and collaborative process.

Details

International Journal of Event and Festival Management, vol. 8 no. 1
Type: Research Article
ISSN: 1758-2954

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Book part
Publication date: 1 June 2018

Teresa Jurado-Guerrero, Jordi M. Monferrer, Carmen Botía-Morillas and Francisco Abril

Most studies on work–life support at workplaces consider work–life balance to be a women’s issue, either explicitly or implicitly. This chapter analyses how fathers who are…

Abstract

Most studies on work–life support at workplaces consider work–life balance to be a women’s issue, either explicitly or implicitly. This chapter analyses how fathers who are involved caregivers are supported or hindered in attaining work–life balance by their workplaces. It explores the following three questions: (1) why fathers value some job adaptations over others compared with mothers; (2) how organizational cultures influence the work–life balance of new fathers and (3) what differences exist across public and private sectors as well as large versus small companies. A qualitative approach with three discussion groups and 22 involved fathers enables us to explore these issues for large companies, public sector workplaces and small businesses. We find that tight time schedules, flextime, telework, schedule control and fully paid nontransferable leaves of absence constitute policies that favor involved fatherhood, while measures without wage replacement generate fear of penalization in the workplace and do not fit the persistent relevance of the provider role. In addition, un-similar supervisors, envy, lack of understanding and gender stereotypes among co-workers and clients constitute cultural barriers at the workplace level. Contrary to our expectations, small businesses may offer a better work–life balance than large companies, while the public sector is not always as family-friendly as assumed.

Details

Fathers, Childcare and Work: Cultures, Practices and Policies
Type: Book
ISBN: 978-1-78743-042-6

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Book part
Publication date: 1 June 2018

Abstract

Details

Fathers, Childcare and Work: Cultures, Practices and Policies
Type: Book
ISBN: 978-1-78743-042-6

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Article
Publication date: 23 November 2021

Antonino Galati, Lluís Miret-Pastor, Dario Siggia, Maria Crescimanno and Mariantonietta Fiore

The purpose of this study was to investigate the role of consumer altruism and other socio-cultural factors in predicting how much attention consumers pay to seafood eco-labels.

1168

Abstract

Purpose

The purpose of this study was to investigate the role of consumer altruism and other socio-cultural factors in predicting how much attention consumers pay to seafood eco-labels.

Design/methodology/approach

The empirical investigation was carried out by administering an online questionnaire to a sample of Italian and Spanish people from December 2019 to April 2020. After carrying out the principal component analysis procedure, the work made use of an ordinal logistic regression.

Findings

Both Italian and Spanish consumers with an altruistic attitude, who feel that food produced in a sustainable way can protect the environment and workers, appear more likely to take an eco-label into account. In addition, in both countries, consumers with a higher level of education and in the older age range are more likely to read eco-labels before buying fish products.

Research limitations/implications

The first limitation is mainly related to the sampling procedure, which is not probabilistic and does not allow for generalisation of the results. Furthermore, some indicators related to COVID-19 were not included as the planning stage of the research methodology occurred before the pandemic.

Practical implications

A better understanding of the main determinants predicting consumers' attention to seafood eco-labels could be crucial to promote effective marketing strategies aimed at increasing consumer interest and awareness in sustainable seafood and eco-labels.

Originality/value

Exploring the role of consumers' altruism in how much attention is paid to seafood eco-labels appears to be a new approach that emphasises the role of altruism as a variable capable of bridging the “value-action gap”.

Details

British Food Journal, vol. 124 no. 10
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 28 March 2023

Maria Cecilia Henriquez-Daza, Joan-Lluís Capelleras and Fabian Osorio-Tinoco

Based on social cognitive theory, this study aims to analyze the impact of fear of failure on entrepreneurs’ growth aspirations, the moderating role of collectivist institutional…

484

Abstract

Purpose

Based on social cognitive theory, this study aims to analyze the impact of fear of failure on entrepreneurs’ growth aspirations, the moderating role of collectivist institutional culture and the differences between emerging and developed countries.

Design/methodology/approach

Using the Global Entrepreneurship Monitor and the Global Leadership and Organizational Behavior Effectiveness databases for 27 developed and 15 emerging countries, and Global Leadership and Organizational Behavior Effectiveness, the authors apply multilevel model with individual-level and country-level variables.

Findings

The fear of failure has a negative impact on growth aspirations and that impact differs between developed and emerging countries. One of the main conclusions is that collectivist culture mitigates the negative impact of fear of failure on growth aspirations, and that this result is significant only in emerging countries.

Originality/value

The authors introduce a boundary condition for this study’s predictions, showing that in emerging countries, contrary to developed countries, the moderator effect of cultural context contributes to growth aspirations, despite the entrepreneur’s fear of failure.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 16 no. 5
Type: Research Article
ISSN: 2053-4604

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Article
Publication date: 15 July 2024

Opeyemi Femi-Oladunni, Pablo Ruiz-Palomino and Israel Roberto Pérez Jiménez

This study aims to identify how Spanish consumers’ extrinsic preferences for food have evolved by examining the extant literature on food preferences in Spain, focusing on…

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Abstract

Purpose

This study aims to identify how Spanish consumers’ extrinsic preferences for food have evolved by examining the extant literature on food preferences in Spain, focusing on food-related attributes and food-related values.

Design/methodology/approach

This study is based on a synthetic review of the extant academic literature on Spanish consumer preferences for food-related attributes and food-related values from the mid-20th to the 21st century. This study uses key economic and social milestones that are most likely to influence food value chain actors to show how consumer preferences have evolved over the study period.

Findings

Spanish consumer food attribute preferences expanded as the food sector of the nation continued to grow, and value preferences showed a similar pattern from the mid-20th to the 21st century. The drivers of these preferences were trust, lifestyle, education (campaigns), sociodemographic factors and purchasing power.

Originality/value

Evaluating the extant literature’s contribution to consumer preferences for food-related attributes and values is important because it can aid in understanding the hierarchy and variety of consumers’ food preferences as well as the factors that drive these preferences. To the best of the authors’ knowledge, this study is the first to explore how Spanish consumer preferences evolved between the mid-20th and 21st centuries.

Details

Journal of Historical Research in Marketing, vol. 16 no. 3
Type: Research Article
ISSN: 1755-750X

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