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The surge of social media as a pivotal platform for individuals to access travel-related information has become increasingly significant. Drawing upon social-technical theory and weak tie theory, this study aims to delve into the antecedents and moderating variables shaping impulsive travel intentions within social media.

Data were collected from 696 Chinese social media users and travelers and analyzed using partial least squares structural equation modeling (PLS-SEM).

The findings indicate that information quality and social network interaction significantly influence spatial presence, thereby increasing users’ impulsive travel intentions. The moderating roles of tie strength and face consciousness are confirmed. For travelers with strong ties, their spatial presence is impacted more by social network interaction. Conversely, for individuals with weak ties, spatial presence is more influenced by information quality. In addition, travelers with heightened face consciousness exhibit a diminished susceptibility to the influence of spatial presence on their travel intentions compared to those with lower face consciousness.

The study endeavors to extend the application of the social-technical theory in the domain of tourism social media marketing by examining the interplay of technological and social attributes on impulsive travel intention. It integrates weak tie theory into the socio-technical perspective, emphasizing the importance of weak ties in the social media environment and their influence on travel behavior. In addition, this study introduces face consciousness to the mechanism, seeking to broaden the research scope and capture the nuances of specific cultural contexts. The insights contribute valuable knowledge for destinations and tourism companies to optimize social media marketing.

社交媒体作为个人获取旅行相关信息的重要平台, 其影响力日益显著。本研究基于社会技术理论和弱关系理论, 探讨社交媒体中塑造冲动旅行意图的前因和调节变量。

本研究收集了696名中国社交媒体用户和旅行者的数据, 并采用偏最小二乘法结构方程建模（PLS-SEM）进行分析。

研究结果表明, 信息质量和社交网络互动显著影响空间存在感, 从而增强用户的冲动旅行意图。研究确认了关系强度和面子意识的调节作用。对于有强关系的旅行者来说, 社交网络互动对他们的空间存在感影响更大。相反, 对于有弱关系的个体, 信息质量对空间存在感的影响更为显著。此外, 面子意识较强的旅行者在空间存在感对其旅行意图的影响上表现出更低的敏感性, 相较于面子意识较低的个体。

本研究旨在扩展社会技术理论在旅游社交媒体营销领域的应用, 通过考察技术属性与社会属性对冲动旅行意图的相互作用。研究将弱关系理论融入社会技术视角, 强调了社交媒体环境中弱关系的重要性及其对旅行行为的影响。此外, 本研究引入了面子意识的机制, 旨在拓宽研究范围, 捕捉特定文化背景下的细微差异。研究结果为旅游目的地和公司优化社交媒体营销提供了宝贵的知识。

This study aims to investigate the consumer acceptance of robots in hotels before and after COVID-19, with a specific emphasis on whether COVID-19 had a significant effect on the acceptance of robots by hotel guests and whether guests had higher levels of acceptance of hotel robots since the initial COVID-19 outbreak was brought under control in China.

The sample for this research included Chinese hotel guests before and after COVID-19, with 247 responses obtained before its outbreak and a further 601 responses gathered after. Several hypotheses were developed and tested in a pseudo-experimental design.

The results showed that COVID-19 increased hotel guest acceptance of robots. After COVID-19, the perceived importance of the usefulness, social influence, attitude and value of robots increased, while the perceived importance of the ease of use and anthropomorphism of robots decreased. As a contactless service, the usefulness of robots was more valued by customers. This led customers to lower their requirements for the ease of use of robots. In addition, people were more concerned about the social influences on robot use.

Hotel guest attitudes and behavioral intentions toward robots and the services they can provide are changing. However, whether this change is purely ephemeral and motivated by a pragmatic stance triggered by COVID-19 remains to be established.

The hospitality industry is encouraged to create a new profile of guests in terms of their favorable or unfavorable disposition toward being served by robots. Hotels should consider the deployment of robots according to the demographic characteristics of customers (e.g. according to guest age levels).

This research demonstrated that major crises affect customer attitudes and behaviors toward new technologies. COVID-19 resulted in guests paying more attention to the advantages of services offered by hotel robots as a means of reducing the probability of contagion.

疫情前后酒店机器人非接触式服务的技术接受度对比研究

摘要

本研究调查了新冠疫情爆发前后酒店顾客对机器人接受程度的变化, 重点研究了新冠疫情是否对机器人的潜在接受程度有显著影响, 以及自疫情在中国得到控制以来, 顾客对酒店机器人的接受程度是否有所提高。

本研究的样本主要是新冠疫情爆发前后的中国酒店顾客, 在疫情爆发前收集了217份样本, 在疫情爆发后收集了601份样本。研究提出了若干假设, 并采用伪实验设计进行了检验。

结果显示, 新冠疫情的爆发提高了酒店顾客对机器人的潜在接受度。新冠疫情后, 机器人的有用性, 社会影响, 态度和价值的影响增加了, 而机器人的易用性和拟人化的影响降低了。由于机器人的无接触服务, 使得顾客更加关注有用性。这导致顾客对易用性的关注降低。此外, 顾客更加关注使用机器人的社会影响。

酒店顾客对机器人服务的态度和行为意图正在发生变化。然而, 这一变化是否是短暂的, 只是由新冠疫情驱动的, 仍有待确定。

我们鼓励酒店业根据客人对机器人的接受/不接受程度来创建一个新的客户档案。酒店也可以根据顾客的人口统计学特征（比如年龄）来部署机器人。

这项研究表明, 重大灾难会影响顾客对新技术的态度和行为。 COVID-19的爆发导致客人更加关注酒店机器人的服务优势（降低传染概率）。

Aceptación de la tecnología antes y después de la pandemia del COVID-19: Servicios ofrecidos por robots en hoteles

Resumen

Esta investigación analiza la aceptación por parte de clientes del uso de robots en hoteles antes y después del comienzo de la pandemia del COVID-19, prestando una atención especial a si dicha pandemia ha tenido un efecto significativo sobre los niveles de aceptación de robots por parte de clientes en hoteles en China a raíz de la pandemia del COVID-19.

La muestra de este estudio incluye clientes de hoteles en China encuestados antes y después del brote de COVID-19, con 247 cuestionarios recogidos antes del brote y otros 601 después del mismo. Este estudio incluye una serie de hipótesis puestas a prueba adoptando un diseño de investigación de carácter pseudo-experimental.

Los resultados de este estudio apuntan a que el brote de COVID en China conllevó un incremento en la proporción de los clientes de hoteles propensos a aceptar el uso de robots en este contexto. Después de la pandemia, hubo un incremento en la percepción de la importancia de su utilidad, influencia social, actitud y valor de los robots en este contexto, mientras que descendió la percepción de la importancia de la facilidad del use de robots y antropomorfismo descendió. Como servicio sin necesidad de contacto físico, la utilidad de los robots en hoteles fue más valorada por los clientes Esto produjo una disminución en los requisitos de los usuarios en lo referente a la facilidad del uso de robots en hoteles. Además, los participantes en esta encuesta se mostraron más propensos a valorar la influencia sobre la sociedad del uso de robots.

La actitud de clientes de hoteles y su aceptación del uso de robots en este contexto, así como los servicios que éstos proveen están cambiando rápidamente. No obstante, aún no se sabe con certeza hasta que punto estos cambios son meramente efímeros y motivados por una actitud pragmática hacia la crisis creada por la pandemia del COVID-19.

El sector de la hostelería debería intentar desarrollar un perfil de clientes nuevo en lo referente a su grado de aceptación de los robots como parte de los servicios ofrecidos. Los hoteles deberían considerar el uso de robots en los servicios ofrecidos dependiendo de las características demográficas de sus clientes (ejem. Nivel de estudios y formación).

Este estudio demuestra que las crisis de gran magnitud, como lo es la pandemia actual de COVID-19, pueden afectar las actitudes y comportamientos del consumidor en lo referente al uso de nuevas tecnologías. La pandemia del COVID-19 ha llevado a muchos clientes de hoteles a prestar una mayor atención a las ventajas de los servicios ofrecidos por robots como forma de reducir las posibilidades de contagio.

This paper aims to compare the differences between single- and multi-person interactions in virtual tourism, underpinned by the stimulus-organism-response (S-O-R) framework and media richness theory (MRT).

In this study, quantitative data gathered from questionnaires applied to 558 individuals was analyzed by using partial least squares structural equation modeling. The moderating role of interaction type was tested through multigroup analysis (MGA).

The results showed that vividness positively influenced telepresence, perceived attractiveness and authentic experiences; telepresence positively affected authentic experiences and perceived attractiveness; and authentic experiences and perceived attractiveness positively impacted willingness to visit in both interaction groups. A difference was detected between the two groups in that perceptions of media vividness were more easily transformed into a willingness to visit through telepresence in the multi-person interaction group. Interaction type moderated the effect of vividness on telepresence. The vividness of the media had a more significant effect on telepresence among those who participated in virtual tourism together.

In this study, a model was developed to explain how media vividness affected willingness to visit by considering the relationships between telepresence, authentic experiences and perceived attractiveness in virtual reality, as well as the social interaction aspect.

本研究旨在比较虚拟旅游中单人和多人互动的差异, 基于刺激-有机体-反应（S-O-R）框架和媒介丰富度理论（MRT）。

本研究对 558 名受试者的问卷调查数据进行了定量分析, 采用 PLS-SEM 模型分析, 并通过多群组分分析（MGA）测试了互动类型的调节作用。

研究结果显示, 生动性对临场感、感知吸引力和真实体验有正向影响; 临场感对真实体验和感知吸引力有正向影响; 真实体验和感知吸引力对参观意愿有正向影响。两组之间的差异在于, 在多人互动组中, 媒介生动性更容易通过临场感转化为参观意愿。互动类型调节了生动性对临场感的影响, 参与虚拟旅游的多人群体中, 媒介的生动性对临场感的影响更为显著。

本研究构建了一个模型, 解释了在虚拟现实中, 媒介生动性如何通过临场感、真实体验和感知吸引力的关系影响参观意愿, 同时考虑了社会互动的因素。

The purpose of this paper is to describe key failure mechanisms observed during the development of the advanced packaging technology. Extensive accelerated stress tests are conducted to collect failure data and understand failure characteristics and failure trends. The results will be useful for design improvement and failure rate predictions.

High density chip scale packages (CSP) are developed to meet the needs for high performance and small form‐factor products, but with reduced process procedures and product cost. Test‐to‐failure approaches are applied to evaluate the failure rate and reliability models instead of compliance qualification testing approaches.

The study shows Cu‐trace cracking failure can be treated as random failures and analyzed using a constant failure rate approach. The acceleration factor for the Cu‐trace cracking failure mechanism exhibits a large power exponent comparing to the parameters used in reference models. In addition, the solder joint failure data collected through the study do not fit well with the well‐known solder fatigue life model. Moreover, the test results affirm the test‐to‐failure approach adopted in data collection is providing more accurate failure characteristics compared to the compliance qualification testing approach.

The paper shows that the reliability performance of package technology can be improved by enhancing the package design, improving manufacturing processes and materials optimization.

This is an original research paper and the test‐to‐failure approach in the reliability study helps provide realistic reliability predictions.

Liquid encapsulation techniques have been used extensively in advanced semiconductor packaging, including applications of underfilling, cavity‐filling, and glob top encapsulation. Because of the advanced encapsulation materials and the automatic liquid dispensing equipment involved, it is very important to understand the encapsulation material characteristics, equipment characteristics, encapsulation process development techniques in order to achieve the encapsulation quality and reliability. In this paper, the authors will examine the various considerations in liquid encapsulation applications and address the concerns on material characterization, automatic liquid dispensing equipment/process characterization and the encapsulation quality and reliability. The discussions will be helpful for future material and process development of semiconductor packages.

In today's electronic package development cycle, activities are managed by multiple participants in the supply chain, which might have different quality and reliability impacts to the end product. As a result, the reliability risk is much higher for companies who do not have insight into and/or control over the products received. The purpose of this paper is to show how design‐for‐reliability (DFR) approaches will come into play to manage the risk.

In this paper, DFR approaches for package development will be discussed from the perspective of the original equipment manufacturers (OEMs). DFR practices through the package development cycle will be described based on key development modules. A case study for flip chip ball gris array package development using an advanced Cu/Low‐k silicon technology will be presented. Key measures to help control the quality and improve the reliability will be presented.

The proposed methodology significantly improves component and package reliability through the engagement in design, manufacturing, assessment and system evaluation.

The paper discusses the research results and the proposed DFR methodology will be helpful for fabless design houses, electronics manufacturing service (EMS) partners in the supply chain, and OEMs to manage the reliability of the products.

The purpose of this study is to reveal the research trends in guest experiences of service robots in the hospitality industry.

In this study, a review was carried out on the Web of Science (WoS) database with the assistance of bibliometric analysis techniques. Cluster analysis was also employed for this to group important data to determine the relationships and to visualize the areas in which the studies are concentrated. The thematic content analysis method was used to reveal on which customer experiences and on which methods the focuses were.

On the subject of experiences of service robots, the greatest number of publications was in 2021. In terms of country, China has come to the fore in the distribution of publications. As a result of thematic content analysis, it was determined that the leading factor was the main dimension of emotional experience. In terms of sub-dimensions, social interactions attracted more attention. Most of the studies discussed were not based on any theory. Apart from these, the Technology Acceptance Model (TAM), the Service Quality Model (SERVQUAL) and Perceived Value Theory (PVT) were featured more prominently among other studies.

In this study, only the WoS database was reviewed. In future studies, it would be possible to make contextual comparisons by scanning other databases. In addition to quantitative research designs, social dimensions may be examined in depth following qualitative research methods. Thus, various comparisons can be made on the subject with mixed-method research designs. Experimental research designs can also be applied to where customers have experienced human-robot interactions (HRIs).

In the hospitality industry, it is critical to uncover every dimension of guests' robot acceptance. This study, which presents the current situation on this basis, guides future projections for the development of guest experiences regarding service robots in the hospitality industry.

This paper aims to examine a range of factors that may influence the intention of ultra-micro-SMEs in Indonesia in choosing the type of microfinance facilities in the case of getting better offerings.

Drawing from the theory of planned behavior (TPB) framework, religious elements factors include religious leader endorsements, religiosity and Sharia compliance, whereas socially/commercially driven factors include social and rational sociodemographic indicators. Data was obtained from 319 ultra-micro-SMEs in emerging economies such as Indonesia, and structural equation modeling was used to analyze the survey data.

The findings reveal that commercial aspects, as rational variables, have a negative influence on the intention to switch from Islamic to conventional microfinancing. On the contrary, social influence from peers and family positively influences the intention to switch from Islamic to conventional microfinancing. Religious aspects, however, have no influence on the intention to switch or actual switching behavior from Islamic to conventional. Intention to switch was shown to positively influence actual switching behavior as per the prediction of the TPB.

There is a lack of research on the choice or behavior of ultra-micro-SMEs when deciding whether to use Islamic or conventional microfinance. This study enriches the literature by providing empirical evidence on the factors affecting this choice-making.

This study aims to identify articles examining human-robot interaction and the effects of robotic systems on employment.

In this research, electronic searches were performed for articles published between 2000 and 2022 in Emerald, Springer, PubMed, Science Direct, Wiley and Google Scholar. In the searches of robotic systems with keywords such as “motivation, job satisfaction, job loss, performance, job giving,” 5 quantitative and 5 qualitative studies were included in the systematic review. The selected research was conducted using the Johanna Briggs Analytical Cross-Sectional Studies Checklist from the Joanna Briggs Institute (JBI) critical evaluation lists and the JBI Critical Appraisal Checklist for Qualitative Research, depending on their type. The included studies are mostly on employee-robot collaboration.

Although the majority of the articles examined in this study are included in keywords or titles, it is determined that there is a gap in descriptive quantitative studies in the literature on the effects of employee-robot collaboration, robotic systems and robotic systems on variables such as motivation, job satisfaction, job loss, performance and employment, although they do not mention a framework that directly investigates human-robot interaction and the effects of robotic systems on employment.

There are several limitations in this study. One of them is that, although the databases are comprehensively scanned, only studies published in English between 2000 and 2022 are included in the systematic review. Another limitation is the heterogeneity between studies.

As a result of the authors’ findings, the practical effects of the research are reflected as follows: It serves as a guide for future studies to fill the gap in the field, especially for academics and researchers working in the field of social sciences on robotic systems and intelligent automations. In addition to the qualitative studies on this subject, there is a need for the use of robotic systems in the field of human resources and management and quantitative studies with more sample sizes, especially at the corporate (firms) and individual (employees) level. Considering that the number of studies on this subject is very insufficient, this research is important in terms of shedding light on future studies.

The authors believe that the impact of robotic systems on employment is one of the few conceptual articles that systematically examines 6 dimensions (job satisfaction, performance, job loss, employment, motivation, employment).

The purpose of this paper is to explore educational researchers’ online literature searching and sourcing strategies.

Adopting a multiple-case study approach, the authors conducted interviews and compared strategies employed by three groups of researchers: less-experienced doctoral students, experienced doctoral students, and junior faculty.

The results showed that the three groups differed in four searching strategies and two sourcing strategies. The former included: using and modifying keywords, doing advanced searches to narrow down or expand results, chaining, and networking to retrieve literature, while the latter consisted of: evaluating and selecting multiple-source articles, and self-monitoring the multiple-source searching process. The findings also revealed that the experienced doctoral students and junior faculty were able to adopt searching and sourcing strategies flexibly and simultaneously for the purpose of determining more relevant and useful sources. The findings suggest that these researchers, especially the less-experienced students, need specialized training to acquire sourcing strategies in order to critically evaluate relevant information or scholarly work to fulfill their research purposes.

Information seeking, an essential part of scholars’ work, has been widely examined across disciplines. However, few studies have explored scholars’ searching and sourcing behaviors for online academic literature. This study fulfilled the research gap.