Liying Zhang, Xiaoming Li and Iqbal H. Shah
Sex education in China has been promoted for many years, but limited data are available regarding the sources from which adolescents receive sex‐related knowledge. The present…
Abstract
Purpose
Sex education in China has been promoted for many years, but limited data are available regarding the sources from which adolescents receive sex‐related knowledge. The present study was designed to examine the sources from which Chinese adolescents obtain their information on puberty, sexuality and STI/HIV/AIDS, and whether there are any differences in sources of sex knowledge according to adolescents' demographic characteristics and sexual status.
Design/methodology/approach
The data were collected in 2001 in Changchun City, China. Unmarried adolescents 15‐19 years of age (322 males and 360 females) were included in a cross‐sectional survey using self‐administered questionnaires.
Findings
Schoolteachers and mass media were identified as the two most important sources of sex knowledge. Sources of sex knowledge among adolescents on various topics (puberty, sexuality, and STI/HIV/AIDS) differed by the level of taboo associated with these topics in Chinese culture. The percentage of adolescents obtaining knowledge for puberty, sexuality, and STI/HIV/AIDS from teachers declined by topic (45.4, 30.7 and 18.4 percent, respectively), while the percentage of adolescents obtaining knowledge from television/movie increased by topic (6.7, 12.2 and 27.5 percent, respectively). Adolescents obtained knowledge on topics with less taboo (e.g. puberty) from teachers and obtained knowledge on topics with more taboo (e.g. sexuality, STI/HIV/AIDS) from mass media. However, this differs by having been sexually experienced or not. Parents were the primary source for sex knowledge on less taboo subjects. Doctors were the primary source for STI/HIV/AIDS knowledge. Sexually active adolescents obtained sex knowledge mainly from peers or mass media, while those adolescents who were not sexually experienced identified teachers and parents as the main sources of sex knowledge.
Originality/value
The current study illustrates that it is necessary to improve and enhance current sex education programs in China by recognizing and strengthening the role of parents, teachers, and health care professionals in adolescent sex education.
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Liying Zhang, Xiaoming Li, Rong Mao, Bonita Stanton, Qun Zhao, Bo Wang and Ambika Mathur
The purpose of this paper is to show that HIV/AIDS‐related stigma has persisted world‐wide for decades. However, studies on the linkage between stigmatizing attitudes towards…
Abstract
Purpose
The purpose of this paper is to show that HIV/AIDS‐related stigma has persisted world‐wide for decades. However, studies on the linkage between stigmatizing attitudes towards people living with HIV/AIDS (PLWHA) and misconceptions about HIV transmission routes in the general population, especially among youth in China, are sparse – a gap this study is intended to fill.
Design/methodology/approach
Cross‐sectional data from 1,839 students from 19 colleges were collected by trained interviewers using a structured questionnaire in Jiangsu province of China.
Findings
This study reveals that there is a high proportion of college students having both stigmatizing attitudes toward PLWHA and misconceptions about HIV/AIDS transmission routes. Multilevel logistic regression analysis results show that having stigmatizing attitudes towards PLWHA is positively associated with having misconceptions about HIV transmission routes. Participants with high misconception scores were more likely to possess stigmatizing attitudes towards PLWHA.
Originality/value
To reduce stigmatizing attitudes towards PLWHA, HIV/AIDS education should be strengthened among the general population, especially among youth.
Liying Xia, Jianbo Zhang and Xuelin Ma
Based on the data from “Thousand village surveys” project of Shanghai University of Finance and Economics, we employ the ordered logistic method to do the empirical analysis on…
Abstract
Based on the data from “Thousand village surveys” project of Shanghai University of Finance and Economics, we employ the ordered logistic method to do the empirical analysis on consumption, life and satisfaction (subjective well-being) of Chinese rural elderly. First, the result shows that the consumption (exclude medical expenses) has positive effect on the satisfaction of Chinese rural elderly, while the rural elderly are not preferred to compare with others. Good participation in social life and medical care condition could enhance the satisfaction of rural elderly. Second, the authors divided the sample into two groups as high-consumption group and low-consumption group. The result shows that the low-consumption group more tend to rely on their family members than high-consumption group. The authors suggest that in order to improve the rural elderly life satisfaction, the government needs to improve medical care system.
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This study tests for the relationship between internationalization and performance in the emerging market context using a sample of 719 firms from 12 emerging markets. This study…
Abstract
This study tests for the relationship between internationalization and performance in the emerging market context using a sample of 719 firms from 12 emerging markets. This study also incorporates the quality of governance in the emerging market studied to test for the interactive influence of the environmental context on the internationalization performance relationship. Findings indicate support for an inverted U‐shaped relationship between internationalization and performance for manufacturing firms and a positive linear relationship for service firms. In explaining the relationship between internationalization and performance, the quality of governance of the home country of the firm was found to interact with internationalization.
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Yajun Zhang, Zhuoyan Shao, Jin Zhang, Banggang Wu and Liying Zhou
Facilitated by image retouch tools, social media influencers can digitally enhance their self-image in product recommendation posts. This paper proposes that image enhancement may…
Abstract
Purpose
Facilitated by image retouch tools, social media influencers can digitally enhance their self-image in product recommendation posts. This paper proposes that image enhancement may serve as a cue for the audience to assess the authenticity of the influencer (“true to oneself”), which further affects the influencer's product recommendation effectiveness (i.e. attitudes toward the post and recommended product).
Design/methodology/approach
Experiment 1 examines the effect of image enhancement on consumers' perceived influencer authenticity and product recommendation effectiveness. Experiment 2 considers the moderating role of post type, examining the effects in informational versus storytelling posts.
Findings
Consumers perceived an influencer to be more authentic when the image is not enhanced; in turn, consumers reported more favorable attitudes toward the post and the recommended product upon reading the post. The effects are moderated by post type: the effect of image enhancement (through perceived influencer authenticity) exists in posts using an informational message format but is attenuated for those using a storytelling message format.
Originality/value
This research enriches the literature on authenticity cues by documenting a novel visual cue and contributes to influencer marketing by identifying a nuanced interactive effect between image enhancement and post type on recommendation effectiveness.
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Qiushi Hao, Benchen Fu, Yu Shao and Liying Wang
This study aims to explore the spatial distribution characteristics and spactial reciprocity between industrial parks (IPs) and vocational education parks (VEPs): agglomeration…
Abstract
This study aims to explore the spatial distribution characteristics and spactial reciprocity between industrial parks (IPs) and vocational education parks (VEPs): agglomeration density, functional matching, spatial organization efficiency, as well as space intensive utility. To achieve this objective, IPs and VEPs in urban centers of Jiangsu Province are selected as the objects of the study. First, spatial analysis of thermodynamic diagrams is employed in this study to qualitatively analyze the evolutionary characteristics of the spatial distribution of IPs and VEPs to explore the spatial aggregation characteristics of their clustering, integration, and comprehensive crossover. Second, a horizontal comparison of the data and indexes concerned reveals that areas with high agglomeration and functional matching exhibit a sound spatial reciprocity. Third, this study crystallizes the four structural prototpye paradigms formed during the reciprocity evolution between IPs and VEPs; it compares spatial organization efficiency, with the agglomeration–core structure ranking first, followed by the circle–core structure. Finally, SPSS is used to analyze the space intensive utility in order to verify the conclusions of qualitative analysis. The findings can comprehensively explain the regularities of the spatial distribution and reciprocity between IPs and VEPs. The findngs can also elucidate the design of regional industrial development and educational programs.
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Jin Zhang, Xinmai Li, Banggang Wu, Liying Zhou and Xiang Chen
A critical step in influencer marketing is influencer outreach, where a brand reaches out to an influencer and forms a partnership. Yet little is known about how factors related…
Abstract
Purpose
A critical step in influencer marketing is influencer outreach, where a brand reaches out to an influencer and forms a partnership. Yet little is known about how factors related to this process might influence the outcomes of sponsored posts. To address this gap, the authors investigated whether, how and when the order of influencers' product use and brand outreach (i.e. use/outreach order) affects post persuasiveness.
Design/methodology/approach
The authors conducted three experimental studies. Studies 1 and 2 examined the effect of disclosure type (use-first, outreach-later vs. outreach-first, use-later vs. no disclosure) on consumers' responses to the post. Study 3 investigated the moderating effects of compensation disclosure type.
Findings
The results revealed that when the influencer used the product before (vs. after) being contacted by the brand, consumers had more favorable attitudes about the product and greater purchase intention upon reading the sponsored posts; perceived information diagnosticity mediated this effect. However, this tendency was mitigated if the influencer disclosed the specific monetary payment from the brand.
Originality/value
This research advances understanding of sponsorship disclosure and provides a way to manage its impact on message persuasiveness.
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Liying Xia, Jianbo Zhang and Xuelin Ma
With the rising of “religious fever” in China rural area, the authors inquire the reason why it happened. First, the authors explore the group characteristics which could affect…
Abstract
With the rising of “religious fever” in China rural area, the authors inquire the reason why it happened. First, the authors explore the group characteristics which could affect both happiness and the religion belief of Chinese rural elderly. The authors analyze the micro-data of “thousand village surveys” data of Shanghai University of Finance and Economics by using Order Logit and Propensity Score Matching (PSM) method. These results show that when the elderly people have the following features related to health such as: feeling psychological loneliness, not obtaining the good management of chronic disease in the village, and not being participated in new rural cooperative medical system are more likely to believe in religious in the rural areas. And the authors also find these Chinese rural elderlies who believe in religion are less happy than atheism elderly actually (by PSM). Believing in religion is not the solution and maybe the way these elderly resorts to when they encounter health problem.