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Public service announcements (PSAs) have been shown to be effective instruments that raise awareness, educate society, and change behaviors and attitudes. Many governments and organizations have utilized PSAs on social media to promote online safety among children and youth. However, we have limited understanding of the range of topics that these PSAs address and how they present their content to audiences. This study provides an inventory of the types of online safety topics that current PSAs address and a catalogue of the types of persuasive features employed by PSAs.

A content analysis of 220 YouTube PSA videos on online safety was conducted. Various topics under the umbrella of online safety were identified. Guided by the prospect theory and exemplification theory, different persuasive features employed in the PSAs were sought.

The findings highlight that the primary focus of these PSAs is on online safety behaviors and general instructions on online hygiene. Interestingly, nearly half of the videos employ a neutral frame, while a significant portion provides no evidential support. Additionally, video length was associated with the number of views and likes it gathered but not with the number of comments.

The inventory of PSAs can help researchers, practitioners, and policymakers better understand the type of content being produced and disseminated online as well as identify topics that are either over or under-represented. Further, the catalogue of the types of persuasive features employed by PSAs would be helpful in guiding research, practice, and policymaking in the context of creating effective online safety videos.

This study aims to analyze the Journal of Workplace Learning (JWL), focusing on articles between 1997 and 2020. Specifically, this study will examine articles in JWL, themes in JWL and the influence of JWL.

This study adopts bibliometric analysis methods, with indicators such as total articles, total citations, citation per article, h-index, Citescore, citation per year and considers different dimensions, including the leading articles, the most productive and influential authors, universities and countries, top keywords and keywords concurrence clusters and top journals, universities and countries that cite JWL.

JWL is an international journal with growing influence over workplace learning research. JWL’s leading articles focused on learning activities and learning environments, with single-authored and multi-authored articles evenly distributed. Dealtry and Billett are among the most productive and influential authors, and universities from Europe, Australia and North America dominate in JWL. Persistent topics and new topics that emerged in recent years in JWL are identified. JWL’s influence is well-evidenced by citations from over six continents.

This study represents the earliest attempt to study workplace learning using bibliometric analysis. It serves as a baseline for future bibliometric studies on workplace learning and guides authors in identifying research directions through the shift in keywords. It offers objective information about JWL, thus providing a reference for authors who are considering JWL as a potential publication outlet.