Lisa Meneely, Amy Burns and Chris Strugnell
An understanding of consumer behaviour will enable service providers to segment their client base and target specific customer groups with strategies designed to meet their retail…
Abstract
Purpose
An understanding of consumer behaviour will enable service providers to segment their client base and target specific customer groups with strategies designed to meet their retail needs. Hence, an insight into and understanding of how consumers interact with and evaluate a retail offering will help improve customer service and satisfaction. The purpose of this paper is to examine the changes in consumers' food retail behaviour with regard to the demographic variable of age, based on the older population. This paper focuses on food shoppers aged over 60 years living independently in Northern Ireland. The retail geography in Northern Ireland has changed and whilst affecting all consumers has impacted to a greater degree on older consumers. This and the fact that the over 60 age group is increasing demographically illustrate why this consumer segment is worthy of greater consideration.
Design/methodology/approach
A quantitative methodological approach is employed and data are collected using a consumer questionnaire (n=791). The questionnaire is analysed using the Statistical Package for Social Sciences (SPSS) version 15.
Findings
The results show that as age increases older consumers' retail buying and food‐related behaviour changes. A decline in patronage of multiple retailers is evident as age increases; as is consumers' perceived value of multi‐purchase promotions and nutritional confidence. Alongside increasing age there is an apparent increase in the use of local shops, the enjoyment gained from shopping, the difficulty experienced in accessing food retail sites and the problems experienced when cooking.
Practical implications
This paper suggests that age may be used to differentiate between customer groups and retailers must take age into consideration when providing a product offering and in retail provision for the elderly consumer.
Originality/value
This paper fulfils a need for information on older consumers' retail behaviour in Northern Ireland and offers advice to food retailers attempting to better serve this increasingly important consumer segment.
Details
Keywords
Baidyanath Biswas and Arunabha Mukhopadhyay
Malicious attackers frequently breach information systems by exploiting disclosed software vulnerabilities. Knowledge of these vulnerabilities over time is essential to decide the…
Abstract
Purpose
Malicious attackers frequently breach information systems by exploiting disclosed software vulnerabilities. Knowledge of these vulnerabilities over time is essential to decide the use of software products by organisations. The purpose of this paper is to propose a novel G-RAM framework for business organisations to assess and mitigate risks arising out of software vulnerabilities.
Design/methodology/approach
The G-RAM risk assessment module uses GARCH to model vulnerability growth. Using 16-year data across 1999-2016 from the National Vulnerability Database, the authors estimate the model parameters and validate the prediction accuracy. Next, the G-RAM risk mitigation module designs optimal software portfolio using Markowitz’s mean-variance optimisation for a given IT budget and preference.
Findings
Based on an empirical analysis, this study establishes that vulnerability follows a non-linear, time-dependent, heteroskedastic growth pattern. Further, efficient software combinations are proposed that optimise correlated risk. The study also reports the empirical evidence of a shift in efficient frontier of software configurations with time.
Research limitations/implications
Existing assumption of independent and identically distributed residuals after vulnerability function fitting is incorrect. This study applies GARCH technique to measure volatility clustering and mean reversal. The risk (or volatility) represented by the instantaneous variance is dependent on the immediately previous one, as well as on the unconditional variance of the entire vulnerability growth process.
Practical implications
The volatility-based estimation of vulnerability growth is a risk assessment mechanism. Next, the portfolio analysis acts as a risk mitigation activity. Results from this study can decide patch management cycle needed for each software – individual or group patching. G-RAM also ranks them into a 2×2 risk-return matrix to ensure that the correlated risk is diversified. Finally the paper helps the business firms to decide what to purchase and what to avoid.
Originality/value
Contrary to the existing techniques which either analyse with statistical distributions or linear econometric methods, this study establishes that vulnerability growth follows a non-linear, time-dependent, heteroskedastic pattern. The paper also links software risk assessment to IT governance and strategic business objectives. To the authors’ knowledge, this is the first study in IT security to examine and forecast volatility, and further design risk-optimal software portfolios.