Lisa Hinson, Jennifer Wu Tucker and Diana Weng
The rule change for segment reporting in 1998 has arguably made segment reporting more relevant through the adoption of the management approach. Meanwhile, the management approach…
Abstract
The rule change for segment reporting in 1998 has arguably made segment reporting more relevant through the adoption of the management approach. Meanwhile, the management approach has resulted in a decrease in the comparability of segment income. We introduce firmspecific measures of changes in relevance and comparability due to the rule change. Our treatment firms experienced an increase in the relevance of segment reporting but a large decrease in the comparability of segment income; our benchmark firms barely experienced any changes in relevance and comparability. We examine earnings forecasts before vs. after the rule change issued by financial analysts—a major user group of segment reporting. Relative to benchmark firms, treatment firms’ analyst forecast error reductions around the segment disclosure event are not significantly different after the rule change than before the rule change, but treatment firms’ forecast dispersion reductions around the segment disclosure event are significantly larger after the rule change than before the rule change. These results suggest that despite the decrease in comparability, the new segment reporting rule has increased the decision usefulness of segment information by decreasing disagreement among analysts.
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Kim-Shyan Fam, James E. Richard, Lisa S. McNeill, David S. Waller and Honghong Zhang
This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales…
Abstract
Purpose
This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales promotion in the retail purchase experience (PE).
Design/methodology/approach
The study examines data from a survey of 284 Hong Kong consumers, using a shopping mall-intercept method. Every third person walking past the researchers was asked to participate in the survey. After obtaining their permission, those agreeing to take part in the study were surveyed either inside or outside of the shopping complex. The face-to-face intercept surveying method also increases confidence in sample and response reliability.
Findings
The study finds that ES has a significant positive relationship with evaluations of the retail PE. Consumers identified as “Benevolents” were significantly more positive towards SPs and reported significantly higher satisfaction with the PE. In contrast, consumers identified as “Entitled” were less positive towards SP and less satisfied with the PE. In addition, noncash SPs significantly positively influenced Benevolents' PE.
Research limitations/implications
The current study extends and expands equity theory and ES research by applying these concepts to consumer SPs. The study is limited to an examination of common consumer purchases, across different product categories and SP types. While this allows us to examine the relationship between SP attitudes, ES and purchase satisfaction, future comparisons between individual sales promotion techniques (SPTs) and specific consumer profiles are recommended.
Practical implications
From a retail perspective, it is important to understand individual differences and what influences and motivates the consumers' retail PE. Retail managers are advised to track customer purchases and satisfaction levels linked to SPs as this would allow for the identification of which customers are more likely to fit the Entitled or Benevolent psychological profiles and predict their likely responses to SP offers.
Originality/value
To date, there has been little research on individual psychological differences between consumers when offered SPs at retail stores. The current study contributes to the marketing literature by extending the price fairness equity model to the retail PE, thereby addressing a prominent gap in the literature.
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Nnamdi O. Madichie and Robert Ebo Hinson
This chapter explores the creative industries in Africa from a digital perspective. This ranges from digital advertising, design, fashion, film and music production to digital…
Abstract
This chapter explores the creative industries in Africa from a digital perspective. This ranges from digital advertising, design, fashion, film and music production to digital publishing and photography. There have been quite a range of innovative developments in the global value chain, which are also explored such as the deployment of artificial intelligence and augmented and virtual reality. Everything Digital – Fashion, Film, and Music production and distribution – is considered in the chapter. It also paves the way for further interrogation of the legal landscape and intellectual property challenges in the creative industries – which is the focus of Chapter 6.
Wayne Read, Nichola Robertson, Lisa McQuilken and Ahmed Shahriar Ferdous
This paper aims to develop and empirically test a theoretical framework of consumer engagement with brands on Twitter.
Abstract
Purpose
This paper aims to develop and empirically test a theoretical framework of consumer engagement with brands on Twitter.
Design/methodology/approach
Depth interviews were conducted to gain initial insights into consumer engagement on Twitter. Using a blend of the extant literature and interview findings, a theoretical framework, including antecedents, outcomes and moderators, was developed and empirically tested using cross-sectional survey data.
Findings
Brand customer service and brand intimacy positively influence consumer engagement on Twitter, and consumer engagement mediates the relationship between these antecedents and consumer co-promotion intentions. Consumer perceptions of a brand account’s popularity on Twitter and their likelihood of adding value to a brand are found to be moderators within the conceptual framework.
Research limitations/implications
Caution needs to be exercised in generalising these findings beyond the Twitter context, and the use of a cross-sectional survey means causality cannot be inferred.
Practical implications
Brands need to be perceived as providing excellent customer service and intimate brand knowledge on Twitter to drive consumer engagement and co-promotion. Brands are recommended to develop strategies to increase their Twitter following, including rewarding consumers for their contributions on the brand’s Twitter account to signal that they are valued.
Originality/value
The authors add to the emerging literature on consumer engagement on social media in two key ways, by developing and testing a theoretical framework of consumer engagement in the Twitter context and by identifying moderators in the consumer engagement process on Twitter.
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In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic…
Abstract
In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.
This study aims to investigate the extent and level of internet access and use among scientists at Olabisi Onabanjo University (OOU), Ago Iwoye, Nigeria, its impact on their…
Abstract
Purpose
This study aims to investigate the extent and level of internet access and use among scientists at Olabisi Onabanjo University (OOU), Ago Iwoye, Nigeria, its impact on their academic activities and the constraints faced in internet use.
Design/methodology/approach
A questionnaire survey with all the 125 scientists in the Faculty of Science of OOU was conducted between March and April, 2009. This was supplemented with interview and personal observations. Demographic data, pattern of internet use, impact of internet on academic activities and problems faced when using internet were assessed. Data analysis was by simple descriptive statistics.
Findings
The use of internet use was widespread (100 per cent) among the scientists with the majority (43.6 per cent) using it every day, and mean internet use experience being 6.3 years. The majority of respondents (64.5 per cent) accessed the internet from a commercial cybercafé followed by homes (49.1 per cent). Most of the respondents (59.2 per cent) acquired internet use skills through colleagues and friends and 32.7 per cent on their own by trial and error. The respondents used internet mostly for communication, research and updating knowledge. Email was the most popular internet service, while Google, followed by Yahoo and Scholar Google, were the most used search engines. The majority of the scientists (67.3 per cent) prefer getting information from the internet, while less than one‐third (30 per cent) still prefer the traditional library. More than half of the respondents (53.6 per cent) were not using library free full text online resources such as AGORA and HINARI, and most of the respondents spent 5,001 to 7,500 Naira (USD33 to 50) monthly for internet use. The scientists believed that the internet has enhanced their academic activities by generally holding very positive opinions on the contribution of internet to their job performance. The major constraints faced by the scientists in using internet were the epileptic power supply with 60.0 per cent response followed by slow internet connection/speed (57 per cent) and inadequate institutional internet facilities (49.1 per cent). The findings of the study have revealed the need for the university to improve on its internet infrastructures and effective user education among the scientists for the maximal benefit from utilization of internet.
Practical implications
This study contributes to the body of knowledge in expanding the literature on internet use. It has also profoundly contributed to policy making and planning and it has indicated the need for the university policy makers to provide internet access for the scientists in their offices, library and e learning centres.
Originality/value
This paper has provided useful empirical data on the usage of internet by the scientists in OOU, Ago Iwoye. The results of this study should assist the university management and the library administrators in OOU and also other universities in the country on how to improve on the provision of internet services.
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Marlene S. Neill and Shannon A. Bowen
The purpose of this study was to identify new challenges to organizational listening posed by a global pandemic and how organizations are overcoming those barriers.
Abstract
Purpose
The purpose of this study was to identify new challenges to organizational listening posed by a global pandemic and how organizations are overcoming those barriers.
Design/methodology/approach
The researchers conducted 30 in-depth interviews with US communication management professionals.
Findings
Communication management professionals value listening, but do not always make it the priority that it merits. They listed lack of desire of senior management, time, and trust of employees as barriers to effective organizational listening. The global COVID pandemic has made it more challenging to connect to employees working remotely and to observe nonverbal cues that are essential in communication. Organizations are adapting by using more frequent pulse surveys, video conferencing technology and mobile applications. Most importantly, this pandemic has enhanced moral sensitivity and empathy leading organizations to make decisions based on ethical considerations.
Research limitations/implications
The researchers examined organizational listening applying employee-organization relationships (EOR) theory and found that trust is essential. Trust can be enhanced through building relationships with employees, ethical listening and closing the feedback loop by communicating how employers are using the feedback received by employees to make a positive change.
Practical implications
Communication managers need to place a higher priority on listening to employees. Their listening efforts need to be authentic, morally autonomous or open-minded, and empathetic to respect the genuine concerns of employees and how organizational decisions will affect them. Listening is essential to serving as an ethical and effective strategic counselor.
Originality/value
The study examines organizational listening in the context of a global pandemic.
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Kwame Owusu Kwateng, Edna Edwina Osei-Wusu and Kofi Amanor
Increased competition in the banking sector coupled with long queues in the banking hall has necessitated the introduction of internet banking among banks in Ghana. As a result…
Abstract
Purpose
Increased competition in the banking sector coupled with long queues in the banking hall has necessitated the introduction of internet banking among banks in Ghana. As a result, internet banking has attracted a great deal of attention from both academicians and practitioners. The purpose of this paper is to examine the effect of internet banking on the performance of banking institutions in Ghana.
Design/methodology/approach
In total, 20 banks in Ghana were selected from the Bank of Ghana website for the study. The financial information about the banks’ operations was retrieved from the financial statements of the respective banks for the end of the year 2016. The data envelopment analysis-bootstrap approach with principal component analysis and cluster analysis was used to estimate 49 models.
Findings
The findings of the study indicated that the integration of internet banking into traditional banking methods has led to superior bank performance in Ghana. It was observed that while the independent application of internet banking as a strategy to raise performance was not yielding higher returns due to the low patronage of internet services among banking consumers, its integration with possible traditional methods is widely observed among the top performers in the banking industry.
Practical implications
Traditional banking methods, integrated banking service strategies and the internet banking service-oriented strategy emerged as the main banking strategies among the banks.
Originality/value
Extant literature is quite silent on the effect of internet banking on bank performance in Africa. However, this paper is among the first significant attempts to examine the effect of internet banking on bank performance.
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Ronit Yitshaki, Eli Gimmon and Susanna Khavul
This study aims to examine the extent to which board size, the use of power by venture capital investors and entrepreneurs’ interpersonal tactics such as persuasion to sway board…
Abstract
Purpose
This study aims to examine the extent to which board size, the use of power by venture capital investors and entrepreneurs’ interpersonal tactics such as persuasion to sway board decisions, influence the long-term survival of start-ups.
Design/methodology/approach
This study used a mixed-methods approach. The quantitative part is based on data collected from 179 chief executive officers (CEOs) of high-tech start-ups community financed by venture capitalists (VCs) in Israel of which 59 did not survive. To achieve a better understanding of these findings, semi-structured interviews with 12 entrepreneurs were conducted.
Findings
Smaller boards were positively associated with venture survival. The use of power by VC investors positively influenced start-up survival. CEO persuasion had a negative effect on venture survival; however, its interaction with board size suggests that it had a lesser effect on very small boards.
Practical implications
Although investors’ control over decision-making contributes to long-term survival, entrepreneurs should be aware of the possible detrimental effects of exercising a high level of persuasion in board processes. The findings also suggest that a small board size is preferable for start-up survival.
Originality/value
Exploring the effect of board processes on venture survival is considered complex. A unique sample of high-technology start-ups consisting of both surviving and failed start-ups was analyzed to explore the effects of persuasion and power in board processes.