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This paper aims to explore the use of digital technologies in enabling circular ecosystems. We apply supply network (SN) configuration theory and a novel resource pooling lens, more typically used in financial systems, to identify inventory pools, information repositories and financial exchange models among network actors.

Five in-depth circular SN case studies are examined where digital technologies are extensively deployed to support circularity, each case representing alternative SN configurations. Data collection involved semi-structured interviews to map SN and resource pooling configurations across each circular ecosystem, with cross-case analysis used to identify distinct pooling and digital strategies.

Results suggest three digitally enabled circular ecosystem archetypes and their related governance modalities: consortia-based information pooling for resource recovery, intermediary-enabled material and financial pooling for remanufacturing and platform-driven information, material and financial pooling for resource optimisation.

Drawing on SN configuration and resource pooling literature, we recognise distinct configurational, stakeholder and resource pooling dimensions characterising circular ecosystems. While this research is exploratory and the identified archetypes not exhaustive, the combination of resource pooling and configuration lenses offers new insights on circular ecosystem configurations and the critical role of resource pools and enabling digital technologies.

We demonstrate the utility of the resource pooling and configuration approach in the design of digitally enabled circular ecosystems. These archetypes provide practitioners and policymakers with alternative design frameworks when considering circular SN transformations.

This paper introduces a resource netting and pooling configuration lens to circular ecosystems, analogous to financial systems, where cyclical flows and stock are critical and enabled through digital technologies.

Recent years have witnessed a rise in interest in neuromarketing from academia and industry, as it offers practical tools for determining consumers' subconscious reactions to marketing stimuli. Despite this, the current state of neuromarketing research is not well supported by empirical data. To offer a thorough overview of the studies conducted on this discipline in the past few years, a bibliometric analysis of neuromarketing is carried out, taking into account its techniques, key areas and publication patterns trends from several viewpoints.

This study searched 463 documents for the web of science databases published during the previous sixteen years and visualized them. The graphical display of data was created using the VOS Viewer software.

Electroencephalogram (EEG) appeared as a predominantly tool used in neuromarketing research. EEG is either used alone or together with Human Eye-Tracking (HET). “Emotions” was identified in the study as a crucial area of neuromarketing, among other pertinent concepts. The study's results also showed that authors from the United States produced the most articles on neuromarketing, followed by those from the United Kingdom and Spain. The publishing trend, sources and major contributors in neuromarketing are identified using Web of Science data from 2006 to 2021. Overall, the research provides insight into neuromarketing's past, present and future as well as the most widely utilized analytical techniques.

The study's conclusions will be of interest to researchers in understanding the journals that publish neuromarketing research, the themes that contributors and writers have identified, and the countries where research is carried out. This is the first comprehensive study, to the authors' knowledge, that provides a general summary of the key trends in neuromarketing research throughout its history. To the authors' knowledge, this is the first thorough study that offers a broad overview of the most important developments in neuromarketing research from 2006 to 2021.