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1 – 5 of 5Leonardo de Aragão Guimarães, Eduardo Galvão Moura Jardim and Lino Guimarães Marujo
This study aims to improve the buying experience for both customers and providers by presenting a conceptual basis which seeks to expand the usual understanding, representation…
Abstract
Purpose
This study aims to improve the buying experience for both customers and providers by presenting a conceptual basis which seeks to expand the usual understanding, representation, mapping and measurements of the different value and non-value stages of a customer purchase journey (CPJ).
Design/methodology/approach
Inspired by the precepts of lean thinking, with emphasis on the value stream mapping method, the approach is based on an in-depth analysis of a real and typical e-commerce acquisition of an electronic customised product (a mobile phone) during the COVID-19 pandemic.
Findings
This study demonstrates different types of consumer stages, values and wastes for the CPJ. This allowed the development of a mathematical formulation – named customer journey engineering (CJE) – from which improvements of the different categories can be identified. Exemplifying with those whose implementations require no further efforts or costs, the following results could be readily obtained in the case studied: a reduction of 96 h of non-value activities, an improvement of approximately 15% of the established index for customer satisfaction and avoidance of loss worth US$50 for the analysed customer.
Research limitations/implications
The consistency and applicability of the qualitative and quantitative findings presented here should be examined further in other customer purchase scenarios, allowing enhancements of the CJE approach.
Originality/value
Regardless of the context in question, this investigation attempts to identify and precisely define any common universal elements, often overlooked, which constitute the structure of any CPJ and are crucial for its understanding and improvement.
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Pedro Senna, Lino Guimarães Marujo, Ana Carla de Souza Gomes dos Santos, Alberto Eduardo Besser Freitag and Sergio Luiz Braga França
Healthcare supply chains (HCSCs) face severe challenges when compared to regular chains. Besides avoiding bankruptcy, they must accomplish their goal which is to save lives. Since…
Abstract
Purpose
Healthcare supply chains (HCSCs) face severe challenges when compared to regular chains. Besides avoiding bankruptcy, they must accomplish their goal which is to save lives. Since 2019 the COVID-19 pandemic evidenced that a HCSC disruption generates disruptions to other SCs. Therefore, the objective of this paper is threefold: conduct a systematic literature review to build a HCSC operational excellence (HSCOE) definition; build a conceptual framework by mapping the antecedents of HSCOE and formulate hypotheses; test the hypotheses using a fuzzy-Set Qualitative Comparative Analysis (fsQCA) combined with partial least squares structural equation modeling (PLS-SEM) techniques to obtain empirical validation.
Design/methodology/approach
Given this context, this paper conducted a systematic literature review to build a HSCOE conceptual framework and used a fsQCA combined with PLS-SEM techniques to obtain empirical validation.
Findings
The paper revealed a relationship between important variables to achieve HSCOE, such as Supply chain 4.0, SC risk management, SC integration, SC resilience (antecedents) and HSCOE (consequent).
Originality/value
The literature contributions of this paper are as follows: validating a new scale for each of the constructs; finding evidence of the causal relationships between the latent variables; measuring how the constructs influence the HSCOE; in addition, the results address important literature gaps identified by researchers and serve as a guide to organizations that need to implement these practices. Furthermore, this study recommends that HCSC managers consider the implementation of robust initiatives concerning the latent variables presented in this work.
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Pedro Senna, Lino Guimarães Marujo, Ana Carla de Souza Gomes dos Santos, Amanda Chousa Ferreira and Luís Alfredo Aragão da Silva
In the last few years, environmental issues have become a matter of survival. In this sense, e-waste management is among the major problems since it may be a way of mitigating…
Abstract
Purpose
In the last few years, environmental issues have become a matter of survival. In this sense, e-waste management is among the major problems since it may be a way of mitigating mineral depletion. In this context, the literature lacks e-waste supply chain studies that systematically map supply chain challenges and risks concerning material recovery.
Design/methodology/approach
Given this context, the authors' paper conducted a systematic literature review (SLR) to build a framework to identify the constructs of e-waste supply chain risk management.
Findings
The paper revealed the theoretical relationship between important variables to achieve e-waste supply chain risk management via a circular economy (CE) framework. These variables include reverse logistics (RL), closed-loop supply chains (CLSC), supply chain risk management, supply chain resilience and smart cities.
Originality/value
The literature contributions of this paper are as follows: (1) a complete list of the risks of the e-waste supply chains, (2) the techniques being used to identify, assess and mitigate e-waste supply chain risks and (3) the constructs that form the theoretical framework of e-waste supply chain risk management. In addition, the authors' results address important literature gaps identified by researchers and serve as a guide to implementation.
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Cintia Machado de Oliveira, Márcio de Almeida D’Agosto, Daniel Neves Schmitz Gonçalves, Renata Albergaria de Mello Bandeira, George Vasconcelos Goes and Lino Guimarães Marujo
The last mile of parcel deliveries is a key process to service providers, with global costs that reach up to 70 billion euros per year. Moreover, due to urban population growth…
Abstract
The last mile of parcel deliveries is a key process to service providers, with global costs that reach up to 70 billion euros per year. Moreover, due to urban population growth and to the rise of e-commerce, the importance of last-mile deliveries and its impacts to the environment and quality of life in cities tend to increase even more. This chapter proposes a more comprehensive methodology to assess alternative last-mile distribution strategies in terms of environmental and economic aspects and presents an application to the distribution of a postal company located in the city of Rio de Janeiro, Brazil. We evaluated the use of small electric vehicles (i.e., tricycles) in the last mile deliveries by assessing two scenarios: (1) the baseline scenario using a light commercial vehicle and (2) a scenario using electric tricycles. Results indicated that the use of electric tricycle is a more feasible alternative regarding the economic and environmental aspects as well as to maintain the service level of the company.
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