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The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market for fashion brands, comparing the costs and risks involved in these strategies in practice.

First, the expert interview method is employed to extract the content marketing strategies of the fashion second-hand market. Then, a descriptive space that is able to identify various fashion brand images is established. Then, experts' perceptions of the relationships between content marketing strategies and fashion brand image dimensions are obtained through a subjective evaluation procedure. Data of semantic evaluation were quantified and analyzed using the fuzzy logic method.

When fashion brands expand to the second-hand market, they not only need to focus on improving the individual differentiation of products but also give priority to the quality of products and services and the overall customer experience. Exploring the “social impact strategy” will become an important direction for the development of fashion brands in the future.

The research methodology employed herein exhibits a noteworthy degree of novelty. This study introduces a pioneering theoretical prediction approach utilizing fuzzy logic, marking the inaugural exploration of this emerging and captivating dimension within the context of the study. Simultaneously, the study provides comparative results among content marketing strategies for expanding the fashion second-hand market, offering guidance for market expansion.

The purpose of this study aims to modify a self-mixing laser mouse as an extremely cost-effective displacement sensor to measure the mechanical oscillation of a commercial shaker and a nano-positioning stage.

This kind of laser mouse, mostly consisting of a pair of vertical cavity surface emitting lasers, two photodiodes and an integrated signal processing unit, is capable of directly giving the x-axis and y-axis components of the measured vibrating displacement. Based on the laser self-mixing interference, the velocity of the object is coded into the Doppler frequency shift of the feedback light, which allows accurate determination of the vibration of the object.

A commercial shaker has been used to provide standard harmonic oscillation to test the displacement sensor. Within a vibrating frequency range of 110 Hz, the experimental results show that the micrometer scale resolution has been achieved at the velocity of up to 2 m/s, which is much improved compared with the image-based optical mouse. Furthermore, the measurements of the two dimensional displacement of a nano-positioning stage are performed as well. The minimum measurable velocity limit for this sensor has been discussed in detail, and the relative measurement error can be greatly reduced by appropriate selection of the modulation frequency of the triangular injection current.

These results demonstrate the feasibility of this device for the industrial vibration sensing applications.

This study focuses on the context of interactions in online medical-consultation services. It integrates theories of value co-creation and social support, and it introduces customer-perceived doctor’s contribution behaviors (DCBs) as mediators to investigate the impact of customer value co-creation behavior (CVCB) on customer service well-being (CSW). This study also explores the moderating roles of communication and task characteristics of interactive medical interfaces.

A survey of 353 patients with online consultation experience were conducted. Structural equation modeling and PROCESS macro technology were used to test the hypotheses.

CVCB positively affects CSW through the mediating role of DCBs, including cure-based knowledge contribution behavior (KCB) and care-based emotional supportive behavior (ESB). The difference in task-oriented communication styles between customers and doctors weakens the positive effect of CVCB on perceived doctor’s cure-based KCB and care-based ESB. However, task complexity diminishes the positive effect of CVCB on perceived doctor’s cure-based KCB.

Managers of online medical-consultation platforms can optimize service design and enhance positive doctor–patient interactions to improve CSW and promote sustainable platform growth. This can effectively address social equity issues associated with the uneven distribution of medical resources and enhance societal well-being.

There is insufficient attention to the perceived well-being caused by the service context and customer–employee interactions, especially in online environments. This study contributes to value co-creation theory and customer well-being research by exploring factors influencing CSW in online medical care.