Most previous studies on new technologies and services have concentrated on their acceptance, seldom exploring in depth why users may choose not to accept technology or service…
Abstract
Purpose
Most previous studies on new technologies and services have concentrated on their acceptance, seldom exploring in depth why users may choose not to accept technology or service and remain “non-users.” This study aims to understand free platform users' intention to switch to paid subscription platforms.
Design/methodology/approach
This study utilized push-pull-mooring (PPM) theory to investigate free OTT platform viewers' switching intentions toward paid OTT platforms. A research model was established and examined via a two-stage partial least square (PLS) method. A total of 446 free users were collected from Facebook and Line for data analysis.
Findings
Results show that perceived intrusiveness is the push factor and alternative attractiveness is the pull factor and that both have a positive impact on the switching intention of non-subscribers. Habit represents the mooring factor and negative affects switching intention. Perceived convenience and perceived enjoyment are shown to be two significant habitual antecedents. Furthermore, habit is revealed to moderate the effect of users' perceived advertisement intrusion and alternative attractiveness on switching intention to strengthen positive impact when the habit is strong.
Originality/value
This study is one of the pioneering studies to consider free-to-paid switching behavior on media services using PPM's structural equation model. Contrary to previous research, the study found that, in the context of the free-to-paid transition, highly accustomed users' perception of pull factors and push factors were strengthened, thus generating the tendency to switch platforms.
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Based on stimulus-organism-response model, the purpose of this paper is to develop an integrated model to explore the effects of six marketing-mix components (stimuli) on consumer…
Abstract
Purpose
Based on stimulus-organism-response model, the purpose of this paper is to develop an integrated model to explore the effects of six marketing-mix components (stimuli) on consumer loyalty (response) through consumer value (organism) in social commerce (SC).
Design/methodology/approach
In order to target online social buyers, a web-based survey was employed. Structural equation modeling with partial least squares (PLS) is used to analyze valid data from 599 consumers who have repurchase experience via Facebook.
Findings
The results from PLS analysis show that all components of SC marketing mix (SCMM) have significant effects on SC consumer value. Moreover, SC customer value positively influences SC customer loyalty (CL).
Research limitations/implications
The data for this study are collected from Facebook only and the sample size is limited; thus, replication studies are needed to improve generalizability and data representativeness of the study. Moreover, longitudinal studies are needed to verify the causality among the constructs in the proposed research model.
Practical implications
SC sellers should implement more effective SCMM strategies to foster SC CL through better SCMM decisions.
Social implications
The SCMM components represent the collective benefits of social interaction, exemplifying the importance of effective communication and interaction among SC customers.
Originality/value
This study develops a parsimonious model to explain the over-arching effects of SCMM components on CL in SC mediated by customer value. It confirms that utilitarian, hedonic, and social values can be applied to online SC and that SCMM can be leveraged to achieve these values.
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Tser Yieth Chen, Tsai Lien Yeh, Hsueh Ling Wu and Ssu Deng
The aim of this research is to explore the influence of channel integration quality on consumer perception and response from the individual customer perspective.
Abstract
Purpose
The aim of this research is to explore the influence of channel integration quality on consumer perception and response from the individual customer perspective.
Design/methodology/approach
This study collected 517 online questionnaires from residents in Taipei (Taiwan) and Shenzhen (China) in 2020 based on quota sampling. The empirical study employed structural equation modeling.
Findings
Based on the empirical results, the primary path indicated that channel-service configuration positively affected experience quality, which mainly positively affected customer engagement. The secondary path showed that channel-service configuration positively affected experience quality, which positively affected customer empowerment. Furthermore, experience quality and relationship proneness are mediating variables concerning the impact of channel integration quality on customer responses.
Research limitations/implications
This study had time and budget limitations; thus, 517 questionnaires were collected from Taipei and Shenzhen. If the budget allows, it would be better to collect 1,000 questionnaires in total (500 from Taipei and 500 from Shenzhen).
Practical implications
Retailers should realize the core of omni-channel retailing, which is no longer concentrated on the “quantity” of channels but on consumers. When omni-channel retailers integrate online and offline channels, the retailers should try to understand what consumers want and then provide similar and diverse products and services in different channels so that consumers have more choices.
Originality/value
The novelty of this research is the investigation of the mediation effect of channel integration quality and consumer responses on retailers and consumers, and enriching current research on omni-channel retailing from the bottom-up perspective, as well as a comprehensive study on the two types of channel integration quality and two types of consumer responses.
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Yen-Cheng Chen, Pei-Ling Tsui, Bo-Kai Lan, Ching-Sung Lee, Ming-Chen Chiang, Mei-Yi Tsai and Yi-Hua Lin
This study examines the temporal dynamics of consumer attitudes, perceived value and purchase intentions toward green agricultural foods, addressing critical gaps in the…
Abstract
Purpose
This study examines the temporal dynamics of consumer attitudes, perceived value and purchase intentions toward green agricultural foods, addressing critical gaps in the literature on sustainable consumption behaviours. It emphasises the mediating role of perceived value and its evolution over time, offering insights into consumer decision-making processes.
Design/methodology/approach
A longitudinal design was adopted, collecting data through structured questionnaires from primary household food purchasers in northern Taiwan at baseline, three months and six months. Analytical techniques, including multiple regression, mediation analysis and repeated measures ANOVA, were employed to examine relationships and track changes over time.
Findings
The results reveal that consumer attitudes positively influence perceived value, which fully mediates the relationship with purchase intentions. Temporal analysis indicates significant increases in perceived value and purchase intentions over six months, demonstrating that sustained exposure to green agricultural foods reinforces consumer commitment and pro-environmental behaviours. Attitudes alone do not directly predict purchase intentions without the mediation of perceived value, highlighting the critical role of perceived benefits in driving long-term sustainable consumption.
Practical implications
This study provides actionable insights for enhancing the perceived value of green agricultural foods. Businesses should prioritise health and environmental benefits, while policymakers can design campaigns and incentives to promote sustainable dietary habits, aligning with Sustainable Development Goal 12.
Originality/value
By exploring the mediating role of perceived value in transforming positive consumer attitudes into purchase intentions, this study highlights how perceived value, shaped by health and environmental benefits, drives consumer behaviour. These findings contribute valuable insights for enhancing market appeal and supporting sustainable food marketing strategies.
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Wen-Ling Shih and Chun-Yen Tsai
This study aims to investigate the impact that knowledge management (KM) capabilities have on school effectiveness in career and technical education (CTE) in Taiwan.
Abstract
Purpose
This study aims to investigate the impact that knowledge management (KM) capabilities have on school effectiveness in career and technical education (CTE) in Taiwan.
Design/methodology/approach
The study adopted a survey research. A total of 439 valid samples were obtained and subsequently verified with structural equation modeling.
Findings
The results indicated that KM capabilities consist of two main dimensions, namely, the KM enabler capabilities and the KM process capabilities. The former includes structures, cultures and information technology support, whereas the latter includes acquisitions, storage, sharing and applications. In terms of the relationships among the dimensions of the model structure, the KM enabler capabilities managed to effectively predict the KM process capabilities, and the KM process capabilities managed to effectively predict the perceived school effectiveness.
Research limitations/implications
Based on the results, improvement of the KM enabler capabilities and process capabilities of higher education institutions of CTE is recommended so that their school effectiveness may be improved. Because the participants were not randomly selected, the generalizability of the results should be further examined.
Practical implications
This study encourages practitioners to focus their KM practices on KM enabler capabilities and the KM process capabilities.
Originality/value
The current study provided an insight into and further understanding of the model regarding the relationships among the KM enabler capabilities, the KM process capabilities and the school effectiveness.
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Shu-Ling Tsai, Michael L. Smith and Robert M. Hauser
Results from international large-scale assessments, such as PISA surveys, suggest that boys do better in math and science, whereas girls do better in reading. How do gender gaps…
Abstract
Results from international large-scale assessments, such as PISA surveys, suggest that boys do better in math and science, whereas girls do better in reading. How do gender gaps vary across subjects, when estimated simultaneously? Building on the work of Tsai, Smith, and Hauser (2017), we answer this question by applying a multilevel-MIMIC model that enables us to estimate gender gaps in two ways: gender differences in the effects of observed family and school factors on math, science, and reading scores; and the “adjusted” gender gaps in test scores across all three subjects after controlling for observables. We apply the model to 2012 PISA data of students aged 15–16 and enrolled in 9th or 10th grade in three East Asian (Japan, South Korea, and Taiwan) and three Western countries (USA, Germany, and the Czech Republic) that represent both similar and different types of school systems. Our findings indicate that the gender gap in math or science achievement in Western countries, favoring boys, does not necessarily apply to the East Asian countries examined here, while all three East Asian countries exhibit similar features of gender reading gaps in the 10th grade. There is evidence indicating that observed background and school factors impact boys’ and girls’ achievement in a similar way in USA, Japan, Korea, Taiwan, and the Czech Republic, but not in Germany. Overall, gender differences in family and school influences do not account for gender differences in academic achievement in any of the six countries.
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Francis J. Yammarino, Minyoung Cheong, Jayoung Kim and Chou-Yu Tsai
For many of the current leadership theories, models, and approaches, the answer to the question posed in the title, “Is leadership more than ‘I like my boss’?,” is “no,” as there…
Abstract
For many of the current leadership theories, models, and approaches, the answer to the question posed in the title, “Is leadership more than ‘I like my boss’?,” is “no,” as there appears to be a hierarchy of leadership concepts with Liking of the leader as the primary dimension or general factor foundation. There are then secondary dimensions or specific sub-factors of liking of Relationship Leadership and Task Leadership; and subsequently, tertiary dimensions or actual sub-sub-factors that comprise the numerous leadership views as well as their operationalizations (e.g., via surveys). There are, however, some leadership views that go beyond simply liking of the leader and liking of relationship leadership and task leadership. For these, which involve explicit levels of analysis formulations, often beyond the leader, or are multi-level in nature, the answer to the title question is “yes.” We clarify and discuss these various “no” and “yes” leadership views and implications of our work for future research and personnel and human resources management practice.
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Jack Shih-Chieh Hsu, Chao-Min Chiu, Yu-Ting Chang-Chien and Kingzoo Tang
Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been…
Abstract
Purpose
Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been explored from the stressor-strain-outcome (SSO) or stimulus-organism-response (SOR) perspectives. To further investigate SMF, the authors split it into the two constructs of exhaustion and disinterest. Furthermore, the authors introduced the concept of emotional labor and identified rules that may affect surface and deep acting strategies.
Design/methodology/approach
The authors designed and conducted a survey to collect data from social networking platform users.
Findings
Results from 364 users of social networking platforms supported most of the authors' hypotheses. First, most of the display rules affect the choice of deep or surface acting. Second, both types of acting lead to exhaustion, but only surface acting leads to disinterest. Third, discontinuance intention is affected by both types of fatigue.
Originality/value
This study contributes to SMF research by adding more antecedents (deep and surface acting) based on the emotional labor perspective and showing the impacts of communication rules on emotional labor. In addition, this study also distinguishes disinterest-style fatigue from exhaustion.
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Achilleas Boukis, Spiros Gounaris and Ian Lings
This study aims to explore how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting. Insights…
Abstract
Purpose
This study aims to explore how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting. Insights from equity theory and the person – environment paradigm are drawn upon to develop a theoretical model describing the impact of IMO on employee – organization fit, employee – supervisor fit and employee – job fit and the consequences of IMO on employee brand knowledge and brand identification. Second, the role of various types of fit and brand knowledge/identification for front-line employee brand enactment is confirmed.
Design/methodology/approach
This study draws from service employees in a high-contact customer setting.
Findings
Results uncover two mechanisms for successful internal branding: increasing employee fit with the service environment and enhancing employee brand knowledge.
Practical implications
The study contributes to practice in that the findings outline a realistic understanding of how managerial actions facilitate employees’ alignment with the firm’s brand promise within the realm of the broader organizational context in which service delivery takes place.
Originality/value
The present study contributes in the extant literature as it enables a more holistic view of the drivers of brand-congruent behaviors among front-line employees. Moreover, it has a significant contribution for future researchers as it lays the ground to further examine how employees’ perceptions of internal marketing strategies shape their fit levels with different aspects of their working environment which also affect the internal branding efforts of service organizations.
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Scott Fung, Hoje Jo and Shih‐Chuan Tsai
The purpose of this paper is to examine the ways in which stock market valuation and managerial incentives jointly affect merger and acquisition (M&A) decisions and post‐M&A…
Abstract
Purpose
The purpose of this paper is to examine the ways in which stock market valuation and managerial incentives jointly affect merger and acquisition (M&A) decisions and post‐M&A performance, and to provide new evidence on the agency implications where such acquisitions are driven by the stock market.
Design/methodology/approach
Utilizing all publicly‐traded US firms in the NYSE, AMEX and NASDAQ during the period from 1992 to 2005 (excluding financial and utility firms), obtained from COMPUSTAT, CRSP, I/B/E/S, and the M&A database provided by SDC Platinum, this paper adopts a two‐stage approach: the first stage, predicts the probability of an M&A based on the market valuation variables; the second stage, regresses the post‐M&A firm performance on the predicted probability of a merger or acquisition from the first stage and other control variables.
Findings
Market valuation has a significant influence on corporate acquisition decisions, particularly for those firms whose compensation packages include less managerial equity ownership, more executive stock options and no long‐term incentive plans, and in those firms where CEOs are serving on the board of directors. The value‐destroying acquisitions made by these types of managers are likely to be financed using the firms' stocks, executed with high premiums and undertaken during periods of high market valuation.
Originality/value
The main finding suggests that market‐driven acquisitions could be value destroying when managers engage in opportunistic acquisitions for reasons of self‐interest. Managerial myopia, overconfidence, misaligned incentives, empire‐building motives and poor corporate governance can all exacerbate the agency problem of market‐driven acquisitions.