Sui Pheng Low, Shang Gao and Ling Ling Grace Teo
The building sector is one of the main contributors to carbon dioxide emissions in Singapore. Over 90 per cent of life-cycle carbon emissions are due to the operations phase of…
Abstract
Purpose
The building sector is one of the main contributors to carbon dioxide emissions in Singapore. Over 90 per cent of life-cycle carbon emissions are due to the operations phase of buildings, and 90 to 98 per cent of the building cost is associated with operation, maintenance and personnel costs. Hence, occupants have a major role in achieving environmental sustainability objectives. This study aims to understand the awareness level of potential homeowners and real estate agents concerning environmental sustainability issues in the built environment, to identify the types of green features required by potential homeowners and to understand real estate agents’ perceptions of the types of green features required by the homeowners in a green condominium.
Design/methodology/approach
The features of the Green Mark (GM)-awarded buildings, as well as the benefits derived by homeowners were identified from the literature. A survey of a group of potential homeowners and real estate agents was carried out in Singapore to analyse the gap, if any, between the potential homeowners’ needs and expectations and real estate agents’ perceptions of these needs and expectations with respect to the green features in the homes.
Findings
The results indicate that potential homeowners are more aware of environmental sustainability issues in the built environment than are real estate agents; potential homeowners seem to be more supportive of environmentally sustainable development than the real estate agents are aware of, despite the fact that the price of the apartment remains an important deciding factor; and potential homeowners are more concerned about the ease of maintaining green homes and paying greater attention to green features in the areas most heavily promoted by the government. However, green features do not constitute the main considerations of potential homeowners when making the decision to buy a green home.
Research limitations/implications
To close the gaps identified in the analysis, recommendations are suggested, including having public education and awareness campaigns to emphasize the long-term energy savings of green homes, conducting GM courses for real estate agents and involving real estate agents in the developers’ project consultancy team.
Originality/value
As there has been no prior research in this area, this study serves to provide fresh perspectives on how developers can better select the types of green features to be included in the green homes, so as to meet the potential homeowners’ needs and expectations and, at the same time, balance mandatory GM requirements with such demands. Choosing the right type of green features to incorporate in a residential development for homeowners to utilize increases the owners’ satisfaction level and allows them to reap the intended benefits of green features.
Details
Keywords
Chih-Hui Shieh, I-Ling Ling and Yi-Fen Liu
As a smart service, location-based advertising (LBA) integrates advanced technologies to deliver personalized messages based on a user’s real-time geographic location and needs…
Abstract
Purpose
As a smart service, location-based advertising (LBA) integrates advanced technologies to deliver personalized messages based on a user’s real-time geographic location and needs. However, research has shown that privacy concerns threaten the diffusion of LBA. This research investigates how privacy-related factors (i.e. LBA type, privacy self-efficacy (PSE) and consumer generation) impact consumers’ value-in-use and their intention to use LBA.
Design/methodology/approach
This study developed and examined an LBA value-in-use framework that integrates the role of LBA type, consumers’ PSE and consumer generation into the technology acceptance model (TAM). Data were collected through two experiments in the field with a total of 374 consumers. The proposed relationships were tested using PROCESS modeling.
Findings
The results reveal that pull (vs push) LBA causes higher value-in-use in terms of perceived usefulness and perceived ease of use, leading to greater usage intention. Further, the differences in the mediated relationship between pull- and push-LBA are larger among consumers of low PSE (vs high PSE) and Generation Z (vs other generations). The findings suggest that the consumer value-in-use brought about by LBA diminishes when using push-LBA for low PSE and Generation Z consumers.
Originality/value
This research is the first to integrate the privacy-related interactions of LBA type and consumer characteristics into TAM to develop a TAM-based LBA value-in-use framework. This study contributes to the literature on service value-in-use, smart services and LBA by clarifying the boundary conditions that determine the effectiveness of LBA in enhancing consumers’ value-in-use.
Details
Keywords
Marketing and branding literature has provided important insights into the context, environment and individual factors that shape customer brand experience. However, a holistic…
Abstract
Purpose
Marketing and branding literature has provided important insights into the context, environment and individual factors that shape customer brand experience. However, a holistic view on context and environmental influence on enhancing brand experience, specifically in the online social media network context, has not been considered. In addition, main focus of the previous research is on antecedent and consequence of brand experience rather strategy for enhancing brand experience. This paper aims to propose a contingency model for enhancing brand experience to provide a more holistic framework in the uncertain and complex nature of online social media network.
Design/methodology/approach
The proposed framework is based on previous literature that is identified and integrated to propose effectiveness of the contingent determinants on brand experience in different interactional circumstances.
Findings
The proposed framework implies that brand characteristics and interactive complexities of online social media networks cause contingency to the marketers or brands’ strategic attempt in delivering superior brand experience in online social media network context. These forces are as follows: online social media network characteristic (interactivity); brands’ co-creation characteristics (consumers’ and stakeholders’ participation); brand’s technical and operational competency (brands’ knowledge, ease of interactive platform); internal human resource characteristics (employees’ behaviour, brands culture, brands reputation); and customer interactive characteristics (customer demographic characteristics, customer motivation, customer attitude). These identified forces can be optimized to formulate strategies in the interactive medium for enhancing brand experience.
Research limitations/implications
This paper proposes a contingency model as well as research propositions that need to be validated and confirmed empirically. While narrowing down the current identified gap in brand experience literature by proposing a novel perspective to the concept, this research broadens and deepens understanding of the concept of brand experiences, how it is linked to the context and contextual factors. This contingency framework elucidates the resources that marketers, practitioners can use to enhance, limit or maintain all the dimensions within brand experience.
Originality/value
A holistic view on context and environmental influence on enhancing brand experience, specifically in the online social media network context, has not been considered so far. Although literature demonstrates the positive outcome of brand experience, little attention has been paid to enhancing customer brand experience, specifically in the context of online social media networks with various complex forces acting and influencing the way customers experience a brand.
Details
Keywords
Beatriz Moliner Velázquez, María Fuentes Blasco, Irene Gil Saura and Gloria Berenguer Contrí
The purpose of this paper is to examine the main causes for complaining behaviour intentions expressed in three dimensions: private response, complaining response and complaining…
Abstract
Purpose
The purpose of this paper is to examine the main causes for complaining behaviour intentions expressed in three dimensions: private response, complaining response and complaining to third parties. The objectives are, first to study the direct influence of a set of antecedents and complaining behaviour intentions and second, to analyse the moderator effect of previous restaurant experience on subsequent relations.
Design/methodology/approach
A quantitative research method was used based on a self‐administered ad‐hoc questionnaire on a sample of 388 individuals who remembered an unsatisfactory experience in a restaurant.
Findings
The results show that the following variables have significant effects on intentions: attitudes towards complaining, level of information and complaining experience, level of dissatisfaction and likelihood of success with the complaint. An increased effect of attitudes towards complaining has been found in customers with no previous experience of the restaurant.
Originality/value
This work shows that the customer's previous experience is important in the formation of complaining behaviour intentions and therefore research is needed on new variables which may play a moderator role.
Details
Keywords
Obaid Gulzar, Muhammad Imran Malik, Faisal Nawaz and Osama Bin Shahid
The study aims to investigate the relationship between internal knowledge dissemination and employee-based brand equity (EBBE) through the lens of inclusive marketing among…
Abstract
Purpose
The study aims to investigate the relationship between internal knowledge dissemination and employee-based brand equity (EBBE) through the lens of inclusive marketing among university faculty members. The study also examines the role of employee absorptive capacity and brand knowledge as mediators.
Design/methodology/approach
A sample of 362 faculty members from Pakistani universities was considered for analysis using a quantitative study design. A questionnaire was used to measure the variables under study, and structural equation modeling was used to examine the direct and indirect relationships.
Findings
There exists a positive and significant relationship between internal knowledge dissemination and EBBE among faculty members. Moreover, it is noteworthy to highlight that employee absorptive capacity and brand knowledge play pivotal roles as mediators.
Practical implications
The research findings have significant implications for the universities. Universities can strengthen their EBBE by properly disseminating knowledge among faculty members, which in turn fosters a sense of belongingness toward them. By improving the absorptive capacity of faculty members, universities can better prepare them to contribute successfully to the university’s brand and image. Developing brand knowledge among faculty members can help in fostering a unified and coherent brand image that deeply resonates with stakeholders such as colleagues, students and the academic community as a whole. Furthermore, promoting an inclusive culture within the organization will emphasize diversity and equity in internal knowledge dissemination practices, thereby further enhancing EBBE.
Originality/value
This study contributes to the prevailing knowledge-base by exploring the role of internal knowledge dissemination in developing EBBE among university faculty members. The research not only enriches the understanding of brand management in universities but also provides practical guidelines for the expansion of effective branding initiatives. Moreover, this study adds value by examining the association between internal knowledge dissemination and EBBE from the perspective of inclusive marketing strategies. It highlights the significance of encouraging a culture of diversity, inclusion and equity within organizations, leading toward significant outcomes in terms of enhanced brand equity among employees.
Details
Keywords
Pimsiri Aroonsri and Oliver Stephen Crocco
The purpose of this study is to understand the scope and nature of information sharing as a form of workplace learning among gig workers.
Abstract
Purpose
The purpose of this study is to understand the scope and nature of information sharing as a form of workplace learning among gig workers.
Design/methodology/approach
Data were collected from public social media communities of gig workers in Thailand. In total, 338 posts and 3,022 comments on the posts were analyzed (data corpus N = 3,360). Thailand was selected for the context of this study given its high level of social media penetration, a high percentage of digital service consumption of internet users and the prevalence of app-based gig workers. This study used thematic analysis using inductive and semantic coding to generate themes.
Findings
Findings showed two overarching themes of information sharing, which included on-the-job experience and inquiries. One surprising finding was the extent to which gig workers used social media to help others even when it potentially undermined their success.
Research limitations/implications
This study adds evidence to the role of information sharing in workplace learning and illustrates how gig workers who do not have access to traditional training and learning opportunities use social media communities to fill this need.
Originality/value
Given the surge of digitalization and internet infrastructure leading to the rise of gig work worldwide, this study provides a closer look at how gig workers are using social media communities to facilitate workplace learning and support one another amid otherwise difficult and insecure working conditions. It also discusses the role that culture plays in facilitating a cooperative rather than a competitive environment among drivers.
Details
Keywords
Muhammad Mustafa Raziq, Riyan Wazir, Mumtaz Ali Memon, John Lewis Rice and Muhammad Moazzam
Drawing on the leader–member exchange (LMX) theory, we examine the role of empowering leadership in employee organizational commitment and the organizational citizenship behavior…
Abstract
Purpose
Drawing on the leader–member exchange (LMX) theory, we examine the role of empowering leadership in employee organizational commitment and the organizational citizenship behavior. Furthermore, we examine if these relationships are explained by factors such as follower trust in the leader and leader authenticity.
Design/methodology/approach
We draw on survey data from 153 individuals serving the hospitality industry sector. The data are analyzed using structural equation modeling.
Findings
Results show that trust in a leader positively mediates the relationship between empowering leadership and organizational citizenship behavior as well as organizational commitment. We also find a direct association between empowering leadership and the two organizational outcomes. However, we do not find evidence of the moderating role of leader authenticity in empowering leadership and trust in leader–leader relationship.
Originality/value
This paper brings to light the significance of empowering leadership, especially for hospitality workers who often operate in stressful and deeply hierarchical organizational environments. Our study findings provide a pathway for how supervisors should follow an empowering form of leadership annculcate trust in employees for better organizational outcomes. The findings indicate significant theoretical and practical implications and offer recommendations for future research.
Details
Keywords
Rahul Meena, Akshay Kumar Mishra and Rajdeep Kumar Raut
The purpose of this paper is to supplement and update previously published articles about artificial intelligence (AI) instruments and operations in banking sectors with the…
Abstract
Purpose
The purpose of this paper is to supplement and update previously published articles about artificial intelligence (AI) instruments and operations in banking sectors with the following objectives in mind: to understand the role of AI in banking sectors; to explore the themes and context in this area based on keywords, co-citations and co-words; and to identify future research direction by evaluating the trend and direction of previous research.
Design/methodology/approach
This study adopts a semi-inductive approach with the convolution of bibliometrics and literature review. This study used bibliometrics for the identification of literature across multiple databases and systematic literature review on identified articles to explore heterogeneous sectors within AI in banking and finance.
Findings
This study contributes a literature-based model that accounts for both the broadly in AI application in banking and finance: predictive modeling in risk assessment and detection; financial decision-making; client service delivery; and emerging FinTech applications of AI and machine learning.
Originality/value
This study is among the few to address the literature of tools and application of AI in banking through mixed-methods approach and produce a synthesized model for the same.