Lukas Parker, Krzysztof Kubacki, Linda Brennan, Mike Reid and Natalia Szablewska
Michael S. Barnett, Rodney C. Bruce, Dale K. Carrison, Jeanne DeMars, Patricia Flaherty, Linda L. Richter, Joan Roca and Donna R. Webb
The Minnesota State University System's Project for Automated Library Systems (MSUS/PALS) is a fully integrated library system that serves over 150,000 patrons on a network of 53…
Abstract
The Minnesota State University System's Project for Automated Library Systems (MSUS/PALS) is a fully integrated library system that serves over 150,000 patrons on a network of 53 state university, community college, private college, and state agency libraries throughout Minnesota.
Reports on the use of peer education in the form of drama, as a nutrition education medium in secondary schools. Describes the process of devising a forum theatre show ‐ “The Food…
Abstract
Reports on the use of peer education in the form of drama, as a nutrition education medium in secondary schools. Describes the process of devising a forum theatre show ‐ “The Food Show” ‐ as part of the formal and informal curriculum, using drama and PSHE lessons. Short‐term evaluation demonstrates increased food and health awareness in year 9 pupils, to whom the show is performed, and identifies positive trends towards healthier eating behaviour at school. Details an ongoing programme of long‐term evaluation in researching effective nutrition interventions in schools.
Krzysztof Kubacki, Dariusz Siemieniako and Linda Brennan
The purpose of this paper is to propose an integrative framework for vulnerability analysis in social marketing systems by identifying, investigating and problematising the…
Abstract
Purpose
The purpose of this paper is to propose an integrative framework for vulnerability analysis in social marketing systems by identifying, investigating and problematising the relationships among several interrelated concepts, including power, power asymmetry, vulnerability and resilience, in the context of social marketing systems.
Design/methodology/approach
This is a conceptual paper synthesising literature from social marketing, sociology and marketing management.
Findings
The main outcome of the discussion is a proposed integrative framework for vulnerability analysis. The framework identifies the main groups of stakeholders within a social marketing system and the bases for their power and consequential power asymmetries. It focusses on the types and states of vulnerability to identify the distinct characteristics of the social conditions of vulnerability for micro-level system actors. It leads to building positive resilience through efforts aiming to change the power asymmetries at the downstream, midstream and upstream levels.
Originality/value
The integrative framework for vulnerability analysis answers the call from Wood (2019) for the development of practical approaches to better understand resilience-building approaches in social marketing programmes. The framework provides reconciliation for diverse dimensions of vulnerability as a natural characteristic of all social marketing systems and as a universal, constant and inherent social condition.
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More companies are educating executives within their own walls—and even at their own desks.
Summarizes the importance of facial appearance in everyday life and the difficulties experienced by anyone who suffers facial disfigurement or is born with an unusual facial…
Abstract
Summarizes the importance of facial appearance in everyday life and the difficulties experienced by anyone who suffers facial disfigurement or is born with an unusual facial feature. Describes how the Phoenix Appeal, a plastic surgery charity, and the charity Changing Faces initiated the development of a teaching pack for primary school children on facial disfigurement. The pack aims to influence the ways in which children focus on “difference” and emphasizes how unfair it is to mistreat anyone because of their looks.
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This study aims to investigate the claim that there is no coherent and homogeneous body of concepts and practices that can be classified as “Islamic accounting”.
Abstract
Purpose
This study aims to investigate the claim that there is no coherent and homogeneous body of concepts and practices that can be classified as “Islamic accounting”.
Design/methodology/approach
The study focuses specifically on Islamic accounting and uses a qualitative historical documentary analysis methodology to study an original manuscript from the 14th century.
Findings
The analysis of the manuscript argues that religious accounting can be seen as a value-based system for achieving social good and that in the context of Islamic accounting, it can be conceptualised as a coherent body of ideas and practices.
Originality/value
Firstly, the study conceptualises Islamic accounting as a homogeneous discipline with its own knowledge, concepts and practices. Secondly, it contributes to current accounting literature by examining an ancient manuscript from the 14th century, which serves as a foundation for understanding the Islamic accounting system within the context of accounting, religion and spirituality. The paper further contributes by arguing that this conceptualisation of religious accounting as a value-based approach enables its practitioners to evaluate their own accountabilities in delivering on socioeconomic objectives related to inter-human/environmental, social and financial transactions within the context of religious accounting practices.
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Felicity Small, Michael Mehmet and Jodie Kleinschafer
People living with a disability (PWD) are often a marginalized vulnerable group who are economically and socially disadvantaged. This paper aims to explore the implementation of…
Abstract
Purpose
People living with a disability (PWD) are often a marginalized vulnerable group who are economically and socially disadvantaged. This paper aims to explore the implementation of new social and financial policy reforms aimed at transforming the disability sector. Using the capabilities approach, the authors explore the experience of carers and evaluate how this sector may have become more exposed and vulnerable as a consequence of the new policy.
Design/methodology/approach
This is a qualitative study with two rounds of semi-structured interviews; at initial-phase (n = 18) and post-phase (n = 14). Thematic analysis was applied to the capabilities and vulnerabilities framework to categorize and analyze the interview data.
Findings
The findings show that there are many ways PWD and carers are experiencing increased levels of vulnerability because of their capabilities. There is evidence of increased vulnerability in the intersections between PWD/carers’ inherent nature, the disruption to vital social relationships and conflicting values and interests of stakeholders and the complexity of situational policy changes.
Practical implications
Practical implications developed from the findings include identifying ways the government can improve its social marketing communication strategies. They also highlight the importance of building effective social support networks and provide guidelines for measuring capacity building to address some of the underlying factors leading to vulnerability.
Originality/value
This paper introduces into social marketing, the three-factor vulnerability framework, which conceptualizes the nature of vulnerability, and examines and evaluates the intersections of these factors in relation to the capabilities approach.
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Sachithra Kumari Jayasundara, Sajith Siriwardana and Withanage Dushan Chaminda Jayawickrama
The social transformation of “disadvantaged segments of society” requires an in-depth understanding of their behavioural reactions in different social contexts. To this end, the…
Abstract
Purpose
The social transformation of “disadvantaged segments of society” requires an in-depth understanding of their behavioural reactions in different social contexts. To this end, the present study focuses on individuals who become vulnerable owing to their functional illiteracy in an “English”-dominant marketplace. Thus, the purpose of this study is to understand the sources of stress as perceived by functionally illiterate individuals and the mechanisms adopted by them to manage such stress when making “high-involvement” product purchases. Insights gained from the study would be beneficial for developing efficacious support programs for vulnerable populations.
Design/methodology/approach
In-depth interviews were conducted with 25 bottom-of-the-pyramid individuals living in slums and housing schemes located in and around Colombo, the capital city of Sri Lanka.
Findings
Two sources of perceived stress and five coping strategies were derived from the thematic analysis of the data. Participants highlighted the sources of their perceived stress as possible loss of resources and possible loss of self-esteem. Further, the participants were found to adopt several mechanisms to cope with the state of their stress and vulnerability experienced within English-dominant shopping environments, namely, seeking help from salespeople, continuing to shop at the same store, shopping with companions, “convenience purchasing” and buying only well-known brands.
Originality/value
These insights into the vulnerability, stress and coping mechanisms as experienced by functionally illiterate consumers will allow for the design of efficacious interventions to empower vulnerable populations.