David Willer, Lisa Rutström, Linda B. Karr, Mamadi Corra and Dudley Girard
Reports on a project to create a new infrastructure for experimental economics and sociology by connecting cutting edge research to Web‐based software development. The project…
Abstract
Reports on a project to create a new infrastructure for experimental economics and sociology by connecting cutting edge research to Web‐based software development. The project will build and maintain an active Web site of highly flexible modular architecture for theoretically‐driven experimentation. The Web site, itself a laboratory, fundamentally advances experimental study, automatically records and archives data, and maintains electronic journals. To increase the integrity and effectiveness of social science knowledge acquisition, the Web site will support replications while creating large and systematic databases. The Web‐lab’s goal is to change social science investigation by allowing experiments to be run using subjects from large and diverse populations. The Web‐lab will democratize experimental research; a local laboratory will need no more than a few computers with access to the Web. Using designs at the Web‐lab, extensive laboratory components will be developed for mainstream graduate and undergraduate social science courses.
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The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online…
Abstract
The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:
The purpose of this paper is to analyse the influence of image on student satisfaction and loyalty.
Abstract
Purpose
The purpose of this paper is to analyse the influence of image on student satisfaction and loyalty.
Design/methodology/approach
In order to accomplish the objectives proposed, a model reflecting the influence of image on student satisfaction and loyalty is applied. The model is tested through use of structural equations and the final sample is of 2,687 students.
Findings
The model shows that image is the construct that most influences student satisfaction. The influence of image is also relevant on student loyalty.
Research limitations/implications
In this paper, the constructs of image resulted in a reliability level of 0.846; future research is needed in order to find more reliable image measurement indicators.
Practical implications
If higher education institutions have to compete through image, the first step to take is to measure the university image held by its students. It is proven by this paper that the construct which most influences student satisfaction in higher education is the image construct, with a total effect of 0.86. Thus, if the institutional image rises or falls by a unit in terms of valorisation, satisfaction increases or diminishes by a proportion of 0.86 and loyalty by a proportion of 0.73.
Originality/value
Several studies have shown that, in general, corporate image is important to attract and retain customers. This paper depicts the specific influences of image specifically on student satisfaction and student loyalty and also the respective level of influence.
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Pengzhen Yin, Chuang Wang and Liang Liang
Personally owned mobile information and communication technologies (MICT) have been widely and routinely used for work purposes in the post-pandemic workplace. Drawing on adaptive…
Abstract
Purpose
Personally owned mobile information and communication technologies (MICT) have been widely and routinely used for work purposes in the post-pandemic workplace. Drawing on adaptive structuration theory for individuals (ASTI), this study investigates the antecedents (i.e. characteristics of MICT) and outcomes (i.e. employee affective and cognitive well-being) of routine MICT use in the remote work context.
Design/methodology/approach
The research model was empirically tested via a survey of 430 working professionals who use personal MICT for work purposes in the remote work context.
Findings
Results show that the routine MICT use increases employee affective well-being (i.e. job satisfaction) and mitigates cognitive well-being (i.e. technology overload). The mediation effects of routine MICT use on the relationships between its characteristics (autonomy and timeliness) and employee well-being (i.e. job satisfaction and technology overload) were also found.
Originality/value
Existing research on remote work has widely focused on employee productivity and performance, while attention has rarely been paid to the effects of the technology-driven “new normal” on employee well-being. Grounded in ASTI, this study identifies three MICT characteristics as sources of user adaptive structuration, which impact employees' routine MICT use behavior and further influence employee affective and cognitive well-being. This research can help understand employees' personal MICT use adaptive behavior and improve their well-being.
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Vitor Moura Lima, Hélio Arthur Reis Irigaray and Carlos Lourenco
Based on the conceptual model of consumer engagement in a virtual brand community, this study aims to investigate this phenomenon and gauges the validity of the model’s…
Abstract
Purpose
Based on the conceptual model of consumer engagement in a virtual brand community, this study aims to investigate this phenomenon and gauges the validity of the model’s assumptions in the context of a Facebook fan page.
Design/methodology/approach
The interactions between L’Oréal Paris Brazil and the members of its virtual community were collected for three months using a netnographic approach. The data of these interactions were evaluated using content analysis techniques.
Findings
The dimensions, processes and sub-processes of the conceptual model of consumer engagement, as proposed in the literature, were confirmed. Furthermore, the results reinforce the perspective that simple participation or involvement does not presume engagement, which reflects a complex psychological state dependent on the context and requiring previous and subsequent processes to manifest.
Research limitations/implications
The findings were based on an examination of a high-end beauty product brand’s Facebook page. Nevertheless, these findings are not necessarily limited to high-end context consumers. Larger scale research (i.e. involving wider product categories) could endorse the underlying theoretical model of engagement.
Practical implications
The study contributes to understanding the dynamics of how brands build relationships with consumers through social media and confirms the dynamics of the engagement concept and its role as a tool to increase brand value and competitive advantage.
Originality/value
This study contributes to the field by bridging the knowledge gap concerning consumer engagement in a social media context with practical and empirical evidence.