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Energy consumption is a fundamental concern in wireless multimedia sensor networks, even more than that in traditional wireless sensor networks. In fact, sensors are battery‐constrained devices, while multimedia applications, which require higher transmission rates and more extensive processing capacity, produce large quantities of data. The purpose of this paper is to propose a method which could save multimedia nodes' energy during their sleeping and transmitting phases and effectively bring down energy consumption.

Based on the location and direction angle of nodes, areas of the overlapping sensing region between adjacent nodes could be calculated and a sleeping strategy is carried out to reduce energy consumption of inactive nodes. Moreover, an improved image comparison and block transmission methods by utilizing the sequence similar detection arithmetic theory is brought up as well to further save the node's energy.

With the help of the mobile nodes and by dividing the network into grids, sensing direction of multimedia node as well as the area of the overlapping sensing region could be obtained which provide a basis for the sleeping strategy. Furthermore, energy consumption on transmission is also reduced by only transmitting the unmatched blocks. Simulation results show that this method obtains satisfactory performance on prolonging the networks' lifetime.

This paper is of value in presenting an effective energy‐saving strategy for wireless multimedia sensor networks.

This chapter examines the ‘embodied turn’ in the study of traditional Chinese sports and identifies issues within this area of research. It introduces new interpretative perspectives and approaches within the framework of bodily sociology to elucidate the link between locally-informed sports practices and the formation of socialized individuals. The chapter categorises the current research into three main themes: self-giving, the creation of bodily value and the construction of national identity through sports. It then integrates these themes with the findings of embodied sociology. The chapter compiles and analyzes the existing literature on traditional Chinese sports culture from both Chinese and international scholars, offering insights into the status, rationale and challenges of bodily sociological research. By contextualising the concept of the embodied turn in traditional Chinese sports culture – through concepts such as self-givenness, self-techniques, the generation of value and the creation of collective memory – the chapter discusses the impact of bodily sociology on cultural research. The chapter advocates for further bodily sociological studies of Chinese sports culture, which could enhance the understanding of Chinese studies among Western scholars and contribute to a genuine embodied turn in this field of study. Providing one of the initial explorations of embodied studies in traditional Chinese sports, the chapter reveals a transition from broad cultural interpretations and symbolic, structuralist sociology to a phenomenological approach in sports cultural studies. It posits that the bodily sociology approach is beneficial for sports studies although current research has not yet fully realized the embodied turn.

This paper aims to provide a driving behavior scoring model to decide the personalized automobile premium for each driver.

Driving behavior scoring model.

The driving behavior scoring model could effectively reflect the risk level of driver’s safe driving.

A driving behavior scoring model for UBI.

The purpose of this paper is to examine the applicability of electronic service quality instrument, E-S-QUAL, in e-commerce industry in India. Additionally, the efficacy of the instrument is also examined for two sub-groups of users based on frequency of usage.

Field research was conducted with a modified version of the instrument. The data collected were analyzed using multivariate techniques.

The study confirms the validity of the four dimensions (efficiency, fulfillment, system availability, and privacy) of E-S-QUAL instrument. All four dimensions were found to be significant predictors of perceived value. Efficiency and fulfillment were significant predictors of overall perceived quality. Perceived value had a positive and significant relationship with loyalty. The two relationships were further examined for two sub-groups of web users based on the frequency of usage. For heavy users of websites, all four dimensions were significant predictors of perceived value. For predicting perceived value in respect of light users of website, efficiency, fulfillment, and privacy were important determinants. The relationships among latent constructs were checked using structural equation modeling and the model was found to be acceptable. The result showed that electronic service quality affected perceived value, which, in turn, affected loyalty toward a website.

This paper makes an attempt to replicate the four dimensions structure of E-S-QUAL instrument on online shopping sites in India thus enhancing its external generalizability. Additionally, the paper investigates the association of the four aforesaid dimensions with perceived value and overall perceived quality for two sub-groups of users: frequent and non-frequent. The cornerstone of this particular study is to examine the frequency of usage as deterministic parameter for perceived value and overall perceived quality.

This paper aims to study the affecting factors on bird nesting on electronic railway catenary lines and the impact of bird nesting events on railway operation.

First, with one year’s bird nest events in the form of unstructured natural language collected from Shanghai Railway Bureau, the records were structured with the help of python software tool. Second, the method of root cause analysis (RCA) was used to identify all the possible influencing factors which are inclined to affect the probability of bird nesting. Third, the possible factors then were classified into two categories to meet subsequent analysis separately, category one was outside factors (i.e. geographic conditions related factors), the other was inside factors (i.e. railway related factors).

It was observed that factors of city population, geographic position affect nesting observably. Then it was demonstrated that both location and nesting on equipment part have no correlation with delay, while railway type had a significant but low correlation with delay.

This paper discloses the principle of impacts of nest events on railway operation.

Drawing on the wisdom of ancient Chinese philosopher Xunzi, this paper aims to present a novel mechanism for governing opportunism, referred to as “cultivational governance.” By examining the role of artificial intelligence (AI) resources possessed by e-commerce platforms, the authors explore how these resources contribute to mitigating seller opportunism. The central hypothesis of this study posits that two distinct types of AI resources, namely, AI technology resources and AI human resources, serve as crucial factors in curbing seller opportunism. Furthermore, the authors propose that platform digital empowerment and value cocreation act as mediating variables linking AI resources to opportunism.

Based on the resource-based view and resource orchestration theory, the authors developed a framework and tested it using survey data from sellers. This framework encompasses five key variables: e-commerce platform’s AI technology resources, AI human resources, platform digital empowerment, value cocreation and seller opportunism. Regression analysis was used for data analysis.

The empirical results validate the effectiveness of cultivational governance mechanisms, as both AI resources effectively suppress seller opportunism through digital empowerment and value cocreation. Specifically, e-commerce platforms’ AI technology resources significantly promote value cocreation and platform digital empowerment, while AI human resources primarily contribute to platform digital empowerment. Although platform digital empowerment encourages value cocreation, its direct impact on reducing seller opportunism was not supported. Notably, value cocreation negatively affects seller opportunism.

The present research mainly contributes to the marketing channel governance literature by introducing a new approach to inhibit opportunism, namely, the cultivational governance mechanism.

The purpose of this paper is to examine whether events such as acts of terrorism, political and social turmoil, military conflicts, epidemics, and similar influence preferences of Russian tourists for international and domestic travel (DT) and the role of psychographic and demographic factors in this process.

The study is a survey of 139 international tourists from a large Russian city. Variables representing the influence of instability in the world on selecting international vacations (unstable world, UW) and the willingness to turn to DT instead (domestic tourism, DT) were operationalized. The study operationalized the constructs of national attachment and consumer ethnocentrism and then converted them into manifest variables, NAT and CET. Hierarchical linear regression and logistic regression were conducted to investigate the relationship between UW and DT variables and personal factors. Supporting ANOVA and χ² tests were conducted to further explore those relationships.

The study found that being a female, older and more attached to the homeland make Russian tourists more receptive to threats and risks of international travel; however, being wealthier, makes them less susceptible to those threats. Those with higher ethnocentric tendencies are more likely to turn to DT instead, while those with higher income are less likely.

The study does not pertain to a particular “destination-negative event” context. Nor the study is interested in a particular travel risk or whether or not Russian tourists perceive international travel as risky. The study focuses on to what degree those perceptions influence their decisions to travel internationally or domestically. Psychographic consumer ethnocentrism and national attachment variables that are rarely used in tourism studies were employed to better understand the destination selection process of Russian tourists in the UW.

Compared with the traditional printed circuit board (PCB) drilling process, the technology of drilling IC substrate is facing more problems, such as much smaller hole diameter, more intensive hole space, thinner sheet and more complicated materials are drilled in process. Moreover, the base material of IC substrate is different from traditional PCB, more kinds of fillers added in IC substrate which make the drill worn seriously during drilling process. Micro-drills wear and micro holes quality are the most important questions when drilling IC substrate so far. Wear morphology of micro-drill, holes wall roughness and hole location accuracy are researched in this paper. The influence factors of micro-drills wear and micro holes quality are also studied in this drilling process. The paper aims to discuss these issues.

Two drills with same structure and different diameter are used to drill different stacks of IC substrate and drill different holes in this paper. There are four experiments made and the drilling parameters including spindle speed (n), feed rate (v_f) and retraction speed (v_r) are recommended by drill manufacturing company. Wear morphologies of drill are observed, holes wall roughness (R_max) and holes location accuracy (C_pk) are measured in this paper. Analyzing the main factors influence on drill wear, holes wall roughness and holes location accuracy through these experiments.

The micro-drills of IC substrate wear more severely compared with other material of PCB through the experimental results in this paper. Drill diameter has influence on micro-drill wear when drilling IC substrate, the smaller of drill is, the more severely of micro-drill wears. Drill diameter affect the holes wall roughness too, the holes wall roughness of larger holes is better than smaller one in a certain range. The drilled holes number also has influence on micro-drills wear, holes wall roughness and holes location accuracy. The more drilled holes, the seriously of micro-drills wear, and the worn drill would destroy the hole quality. Therefore, the more drilled holes lead the bad holes wall roughness and holes location accuracy in this paper. In addition, stacks of IC substrate affect much on the holes location accuracy, the more stacks, the worse holes location accuracy.

Chinese Mainland is obviously lagging behind in technology and manufacturer of IC substrate which is incompatible with the nation circumstances. There is few research of drilling IC substrate in China and research data are lacking so far. It is most necessary to improve the technology level of drilling IC substrate in China. In order to reduce the wear of micro-drills and improve the quality of micro-holes, many experimental tests about drilling IC substrate are researched in this paper.

The purpose of this paper is to develop an integrative model where perceived competence, perceived warmth and “clean green image” of an exporting country are drivers for Chinese consumers' trust in food quality and food safety, which in turn predict their willingness to buy fresh fruit from this country.

Participants (N = 1,583) from the three metropolises in China were surveyed on their perceptions of the competence, warmth and clean green image of seven contrasting exporting countries and their trust in quality, trust in safety and willingness to buy fresh fruit imported from those countries.

Results support the proposed integrative model, explaining 39%–55% of the variance in willingness to buy. Clean green image was the strongest predictor of willingness to buy through enhanced trust in food quality. The effects of country competence and warmth on willingness to buy through trust in food safety and quality varied with exporting country.

The integrative model and findings of this study can help agri-food industries develop an in-depth understanding of Chinese consumers and to develop targeted strategies to increase willingness to buy through improving consumer trust in food quality and safety.

This study extends the country image framework which previously only consisted of human characteristics (i.e. perceived competence and warmth) by incorporating environmental characteristics (i.e. clean green image) in examining consumers' willingness to buy imported fresh fruit.

The purpose of this paper is to use comprehensive model to investigate the effects of particle physical properties on in-flight nano-particles behavior for the radio frequency suspension plasma spray.

In this paper, both the effects thermal properties of solvent and solid particle on the evolution of particle size, velocity and temperature are discussed. Besides, the numerical analysis is also conducted to investigate the influences of particle physical properties on the characteristic distributions of particles for poly-disperse cases.

Results show the thermal properties of solvent have critical effects on the discharged point of the solid particles, but little influence on the final particle velocity and size, as well as their distributions. The final state of particle temperature is mainly determined by the solid particle thermal properties, especially depending on the boiling point.

Most of the former studies took the experimental approaches and mainly focussed on the operating conditions effects. While beyond the operating conditions, the variety of particle physical and thermal properties also has strong effect on particle heating performance.