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The purpose of this study is to investigate the effects of different bullet screen types (functional vs social) on the continuous watching intention of consumers, as well as the influence mechanism. In addition, this study analyses the moderating role of consumer motivational orientation on the above effects.

First, objective data were obtained through the crawler to test the proposed hypotheses. An objective data analysis (417 group sample) was conducted to analyse the relationship between the percentage of social bullet screens and consumers sustained growth ratio to indirectly test the primary effect. Second, a questionnaire survey was conducted to test (176 questionnaires) the mediating role of perceived social crowding. Finally, a simulated online contextual experiment (340 participants) is conducted to explore the moderating role of consumer motivational orientation.

First, functional bullet screens produce higher continuous watching intention and lower perceived social crowding than social bullet screens. Second, perceived social crowding mediates the relationship between bullet screen type and continuous watching intention. Third, consumers' motivational orientation type (task-motivated vs recreation-motivated) moderates the relationship among bullet screen type, perceived social crowding and continuous watching intention.

The results of this study shed light on the differential impact of different types of bullet screens (functional and social) on consumers' continuous watching intentions, which makes up for the lack of research on the content of bullet screens in the field of livestreaming. Meanwhile, compared with the previous positive psychological research perspective, this study explores the intermediate mechanism of bullet screen type on consumers' continuous watching intention through a negative psychological perspective, which helps e-commerce companies and streamers better understand the differential impact of different bullet screens. Finally, this study explores the joint influence effect of bullet screen and consumer motivation type, which fills the theoretical research gap of consumer motivation orientation type in the category of live-streaming.

China’s economy is transforming at a brisk pace. A partially dismantled command economy and introduction of competition have fueled consumer demand for a greater selection of innovative new products in the retail market. The challenge for retail buyers is to adjust their procurement processes to respond to consumer needs in an efficient and effective manner. This study examines factors influencing buyer‐supplier relationships in a transition economy. We present a model to explain the factors driving retail buyer dependence on suppliers. We find that retailer evaluation of supplier credibility mediates the relationship between retailer perceptions of a supplier ability to add value to its business and the ability to achieve its desired goals. In part, this is due to the supplier’s market orientation. Interestingly, guanxi ties have no impact on the retailer perceptions of the supplier credibility, but have a positive affect on retailer dependence on its supplier partners.

This study aims to optimize the preparation conditions and modify the nanofiltration (NF) membranes to prepare high-performance polysulfone/sulfonated polysulfone composite nanofiltration (PSF/SPSF-NF) membranes through interfacial polymerization.

Investigating the impacts of anhydrous piperazine (PIP) concentration, trimesoyl chloride (TMC) concentration and basement membrane type on NF membrane performance, the optimal membrane was prepared. In addition, nano-SiO₂ was added to the active separation layer to modify the NF membranes.

The comprehensive performance of PSF/SPSF-NF membranes was optimized when the concentration of PIP was 0.75 Wt.% and the concentration of TMC was 0.15 Wt.%, at which time the water flux was 66.1 L·m⁻²·h⁻¹ and the retention rate of Na₂SO₄ was 98.1%. The comprehensive performance of polysulfone/sulfonated polysulfone-SiO₂ nanofiltration (PSF/SPSF-SiO₂-NF) membranes was optimized when the blending ratio of nano-SiO₂ to PIP was 2:3, with a pure water flux of 81.9 L·m⁻²·h⁻¹ and a Na₂SO₄ retention rate of 95.9%. Compared to polysulfone nanofiltration (PSF-NF) membranes and PSF/SPSF-NF membranes, NF membranes with nano-SiO₂ increased the flux recovery rate by 22.9% and 8.7%.

PSF/SPSF-SiO2-NF membrane exhibits excellent antifouling properties.

There is currently no literature available on the preparation of NF membranes using polysulfone/sulfonated polysulfone (PSF/SPFS) as a substrate. This provides a method for modifying NF membranes, starting with the modification of the basement membrane and then modifying the active separation layer.

This paper expects to analyze the connection between occupational stigma and job meaningfulness among Chinese takeaway riders, the mediating role of occupational identity and relative deprivation, and the moderating effect of job stress based on resource conservation theory.

The sample was derived from 371 takeaway riders across China. PLS-SEM was mainly utilized for the data analysis.

The findings of the study indicated a significant negative correlation between occupational stigma and job meaningfulness. Furthermore, it is worth noting that relative deprivation and occupational identity served as mediators and masks, respectively, in the relationship between occupational stigma and job meaningfulness. Furthermore, job stress amplifies the association between occupational stigma and occupational identity. Additionally, job stress diminishes the connection between occupational stigma and relative deprivation.

This study proposes a positive correlation between occupational stigma and occupational identity in the Chinese context. It also enriches the empirical research based on resource conservation theory. Furthermore, it holds practical implications for takeaway riders in China, offering insights to bolster their job meaningfulness.

The purpose of this paper is to investigate the strategy used by German Mittelstand companies to achieve a profitable business in China. It explores how those firms seek to reduce their risk of entry into this market.

Survey data were gathered over the phone from individuals in the companies who were identified as knowledgeable contacts. Their responses were then analyzed using descriptive statistics and structural equation modeling.

German Mittelstand firms that hire Chinese nationals in China obtain market knowledge and a higher return on investment than others. German managers’ efforts to understand the Chinese cultural norms increased the firm’s unwillingness to share information with others. This was probably because their concern about protecting their competitive secrets increased, so they shared less information with suppliers, which decreased their return on investment.

First, the small sample size limited the analysis. Second, there was low inter-rater reliability on multiple items, so these responses could not be analyzed. There is a need to further validate the survey, and obtain a larger sample to analyze alternative models.

This suggests to the practitioner that while it may be relatively easy to start a manufacturing business in China, it requires great effort to manage their risk of losing corporate secrets to their competitors in China.

This paper provides a unique set of data from practicing managers about the risks and gains from doing business in China. This data can be of use to both researchers and to practitioners and it provides a foundation to examine how the risk of losing proprietary knowledge to Chinese competitors affects business.

This paper aims to improve the permeability and antifouling of polysulfone (PSF) ultrafiltration membranes, the PSF matrix was modified by incorporating sulfonated polysulfone (SPSF).

Systematic investigations were conducted on the synergistic effects of a pore-forming agent, coagulation bath temperature and SPSF doping in the casting solution on blended ultrafiltration membranes. The chemical composition of the membranes was analyzed using Fourier transform infrared spectroscopy. The morphology and surface roughness of the membranes were characterized using scanning electron microscopy and atomic force microscopy. The hydrophilicity of the membrane surface was analyzed using a contact angle meter. The permeability and antifouling properties of the blended membranes were also investigated through filtration experiments.

The results indicated that the blended ultrafiltration membranes demonstrated an optimal overall performance when PVP-K30 content was 5.0 Wt.%, coagulation bath temperature was 30°C and SPSF content was 2.4 Wt.%. In comparison to a pure PSF ultrafiltration membrane, there was a significant increase in pure water flux (390.7 L·m⁻²·h⁻¹) by 2.2 times, while bovine serum albumin retention slightly decreased to 93.8%. In addition, the flux recovery rate improved by 2.1 times (71.4%) compared to that of the original PSF ultrafiltration membrane.

The method provided a simple and practical solution for improving the antifouling and permeability of PSF ultrafiltration membranes.

SPSF was anticipated to serve as an excellent modification additive for the preparation of ultrafiltration membranes with superior properties.

In order to avoid the waste of water resources and environmental pollution caused by separating coal and gangue in the traditional methods, a novel method based on image processing is proposed in this paper. Firstly the image of coal or gangue is preprocessed. Then the mean value of gray histogram is extracted which serves as the statistical feature value to initially recognize coal and gangue. Then the textural feature is extracted from the image which is based on an adaptive window of texture analysis. The adaptive window size is determined by the contrast texture feature parameter. The adaptive window of texture analysis can improve the discriminability of coal and gangue. This method not only considers the image’s gray feature but also utilizes the image’s spatial information, so the recognition precision is improved. This method provides new ideas for dry separation technology.

Cross-border e-commerce in China has been booming in recent years. This paper aims to study pricing in Chinese cross-border e-commerce companies and focuses on the baby food market, which is simply examined as a case study to highlight broader implications. In this intensely competitive sector, the biggest challenge faced by such companies is ensuring that they are in a position to be able set prices in the short-term to maximize their competitive advantage and profitability. The study of pricing will help management to make correct operational decisions.

This study utilizes transaction data, which were obtained from the Taobao e-commerce platform. Taobao is the largest e-commerce retail platform in the world. We analyzed factors, including business models, homogeneity, reputation ratings and sales volumes, which may affect pricing.

This study found that consumers in the baby food sector of Chinese cross-border e-commerce are not price-sensitive. Consumers are reputation-rating-sensitive. The reputation ratings of sellers affect the price dispersion in e-commerce markets. The Core Price Dispersion Rate Model not only considers the prices but also takes sales volumes into account in the calculations. Finally, based on Gaussian processes, a model was developed for price forecasting in the area of cross-border e-commerce. The experimental results show that the proposed method is highly valuable for price forecasting.

This study provides a novel understanding of the baby food sector in the Chinese cross-border e-commerce market by examining the business model, price dispersion, reputation rating and correlation between the reputation of sellers, prices and sales volume. Furthermore, a model for price forecasting is proposed.

This study aims to determine the influence of experiential value, authentic happiness and experiential satisfaction on the behavioral intention of luxury fashion.

Two hundred online questionnaires were collected from customers who rented or bought wedding dresses between 2015 and 2020, with at least one rental or purchase coming from an Indonesian bridal wedding brand that promotes the idea of marriage under Islamic law. The quantitative methodology used in this study was examined using the Structural Equation Model analysis method with the AMOS 22 software.

The results showed that all hypotheses were accepted with significant positive influences, including experiential value in halal fashion on authentic happiness, experiential satisfaction and luxury fashion behavioral intention, authentic happiness in luxury fashion behavioral intention and experiential satisfaction, as well as experiential satisfaction in the behavioral intention of luxury fashion.

The data were collected from respondents who have rented and/or purchased wedding dresses. However, the number of respondents who only rent or who only buy was not identified.

The value of experience in halal fashion needs to be increased. Based on the results of this study, it is hoped that marketers can create effective marketing policies and strategies by paying attention to the value of the consumer’s halal fashion experience because it will affect their authentic happiness, experience satisfaction and luxury fashion behavior intention.

This study has unique originality in measuring the variable of luxury fashion behavioral intention, which was adjusted to the object of research, namely luxury fashion.

The purpose of this paper is to focus on the method to improve real‐time property of real‐time operating system (RTOS), one of the most essential problems in RTOS studies.

Improved task models are proposed based on the basic task and extended task models of OSEK operating system (OSEK OS). According to different task states, optimized scheduling algorithm was put forward. Some examples in a practical environment are described that illustrate the value of the method.

This method has been successfully implemented and evaluated in an OSEK compatible operating system, SmartOSEK OS. The time cost of context switching is decreased and the efficiency is enhanced.

The improvement gained depends on the ratio of each strategy applied. In case the strategy D is applied too many times, the performance will be lead to a depressing result. For real‐time system, a long‐lived process that maybe increase the ratio of strategy D is not the optimal selection.

Dividing the ready state of task into intermediate state and initial state, can optimize the process of task context switching for OSEK OS. The method has proven to be useful in improving the real‐time property of RTOS.