Long Yin, Lin Wang, Lifang Huang, Jinxiu Wang, Hui Xu and Milan Deng
The purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.
Abstract
Purpose
The purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.
Design/methodology/approach
Through a theoretical analysis, types of post-disaster advertising messages were identified. On the basis of the likely variations in post-disaster advertising, a content analysis was conducted of a sample of 4,150 property print advertisements to identify advertising messages related to the earthquake. Finally, the message changes in these earthquake-related advertisements were evaluated and compared with the dimension of time to explore the development of advertising strategies.
Findings
The authors found that 12 types of advertising messages were used by developers in response to the Wenchuan earthquake. The initial advertising strategy was mainly to manage public relations, then the strategy was to reduce or compensate for the increased earthquake risk perceptions of buyers.
Practical implications
The findings provide valuable references for helping enterprises adopt effective advertising messages and strategies to reduce the negative effects of disasters.
Originality/value
There are only a few studies on advertising campaigns, especially in the real estate industry, that have been conducted in the wake of catastrophes. This study sought to expand upon the scarce findings in this particular field.
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Shuaikang Hao, Lifang Peng, Xinyin Tang and Ling Huang
This study introduces a new type of platform recommendation about mutual funds and draws on the signaling theory to conduct a quasi-experimental design to investigate how the…
Abstract
Purpose
This study introduces a new type of platform recommendation about mutual funds and draws on the signaling theory to conduct a quasi-experimental design to investigate how the platform recommendation influences investors’ investment decisions. Moreover, the authors examine the combined effect of star ratings and the platform recommendation on fund flow and test the investment value of recommended funds.
Design/methodology/approach
This study implements a quasi-experimental design based on 1,295 mutual funds traded on Alipay’s online platform to test the hypotheses.
Findings
The empirical results show that the recommended funds received higher fund flows from investors when the platform recommendation was established. Moreover, a substitution effect between tag recommendation and star ratings on fund flow was identified. We also uncovered that investing in platform-recommended funds can yield significant and higher fund returns for investors than those without platform recommendations.
Originality/value
Our findings shed new insights into the role of platform recommendations in helping fund investors make investment decisions and contribute to the business of online mutual fund transactions by investigating the effect of platform recommendations on fund flow and performance.
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Rong Fu, Xiangyi Kong, Lifang Gao and Lina Zhao
By integrating insights from cognitive style literature and person-environment fit theory, our study aims to explore which type of entrepreneurs are more inclined to initiate…
Abstract
Purpose
By integrating insights from cognitive style literature and person-environment fit theory, our study aims to explore which type of entrepreneurs are more inclined to initiate humor behaviors, the circumstances under which such behaviors are more likely to be employed within entrepreneurial teams and the specific benefits of humor behaviors for initiators.
Design/methodology/approach
This paper analyzes humor behaviors in entrepreneurial teams through a three-wave time-lagged field survey of 227 entrepreneurs in China.
Findings
We find that entrepreneurs with higher creating style are more likely to exhibit humor, making them more popular within entrepreneurial teams. Additionally, the positive relationship is amplified in the presence of high levels of conflict.
Originality/value
Previous studies provide substantial evidence of the positive effects of humor behaviors on their recipients in the workplace; however, there has been limited focus on the antecedents of humor behaviors and the benefits for the humor initiators. Our study addresses the gaps by providing empirical evidence that creating style of entrepreneurs may promote humor behaviors, particularly in the context of conflicts within entrepreneurial teams, and such behaviors could elevate entrepreneurs’ social acceptance within teams.
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Lifang Shu, Haiying Wei and Yaxuan Ran
The present research aims to construct the brand well-being concept and develop the brand well-being scale.
Abstract
Purpose
The present research aims to construct the brand well-being concept and develop the brand well-being scale.
Design/methodology/approach
By interviewing 21 consumers and coding interview text, the authors propose and construct the definition of brand well-being. Using two large sample surveys, the authors develop 11 items for the brand well-being scale.
Findings
By interviewing 21 consumers and coding interview text, the authors propose and construct the definition of brand well-being. Using two large sample surveys, the authors develop 11 items for the brand well-being scale.
Originality/value
This research combines the branding theory and positive psychology theory, expands the extant understanding of brand value and provides new insights into optimizing a brand strategy.
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Zhenkun Liu, Ping Jiang, Jianzhou Wang, Zhiyuan Du, Xinsong Niu and Lifang Zhang
This study/paper aims to reach the core objective of hospitality order cancellation prediction (HOCP), that is, to identify potential cancellers from many customer bases, thereby…
Abstract
Purpose
This study/paper aims to reach the core objective of hospitality order cancellation prediction (HOCP), that is, to identify potential cancellers from many customer bases, thereby enhancing the effectiveness of customer retention campaigns. However, few studies have focused on predicting hospitality order cancellation.
Design/methodology/approach
A novel profit-driven model for predicting hospitality order cancellation is proposed to bridge this research gap. The authors construct profit-driven extreme gradient boosting (XGBoost) based on a grid search on HOCP to maximize profit by selecting optimal hyperparameters of XGBoost.
Findings
Real-world data set is analyzed, and the proposed model yields more profits than other predictive models. Sensitivity analysis proves that the proposed model is robust to the key hyperparameter and application scenario. Furthermore, some preventive measures based on visual analysis results are provided to reduce the cancelled probability of orders.
Research limitations/implications
This research will help hotel managers to transfer the modeling goal to profit orientation and encourage relevant researchers to interpret the prediction results of models for hotel order cancellation prediction in a post hoc manner. Besides, the proposed model can be applied to various enterprises with different average order profits and help managers optimize revenue management.
Originality/value
This research expands the relevant literature and offers guidance for predicting hospitality order cancellation from a profit-driven perspective at the customer level. The proposed model can provide macro-control to hotel managers and obtain the most satisfactory profits in micro-control.
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Lifang Zhao, Jiman Lee and Sungok Moon
The purpose of this paper is to examine the relationship between employees’ corporate social responsibility (CSR) perception and their organizational identification in a Chinese…
Abstract
Purpose
The purpose of this paper is to examine the relationship between employees’ corporate social responsibility (CSR) perception and their organizational identification in a Chinese context. The moderating effect of employees’ collectivist orientation on the relationship between CSR perception and organizational identification is also examined.
Design/methodology/approach
Data were collected from 308 employees of 7 firms in Zhejiang Province, located in southeast China. Hierarchical regression analyses were utilized to test the hypotheses.
Findings
The results indicate that all three dimensions of CSR perception in this study, specifically, economic, philanthropic and strategic CSR perception, are strongly and positively related to the organizational identification of employees. Employees’ collectivist orientation positively influences the relationship between strategic CSR perception and organizational identification. In contrast, collectivist orientation negatively influences the relationship between economic CSR perception and organizational identification. However, no moderating effect of collectivism on the relationship between philanthropic CSR perception and organizational identification was found.
Research limitations/implications
The findings highlight the positive relationship between employees’ CSR perception and their workplace attitudes, shedding particular light on how employees’ personal values influence their responses to CSR in Chinese organizations.
Originality/value
This study extends the current understanding on the relationship between CSR and organizational identification. Particularly, the authors include multiple dimensions of CSR (economic, philanthropic and strategic CSR) in the research model, demonstrating that the link between CSR perception and organizational identification is influenced by employees’ collectivist orientation.
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Lifang Cui, Gillian Hubbard and Margaret Gleeson
The purpose of this paper is to survey and consider the implications of the literature justifying the value of teaching poetry. There has been a long tradition of literature…
Abstract
Purpose
The purpose of this paper is to survey and consider the implications of the literature justifying the value of teaching poetry. There has been a long tradition of literature education in the English departments of Chinese universities. English Poetry courses are offered within optional literature modules in senior stages of a BA in English language and literature. In 2000, the new national syllabus for tertiary English majors was issued. This syllabus has brought the teaching of English into line with the perceived practical needs of society. As a result, poetry courses have been under threat within the degree. A substantial number of university teachers have responded to this threat with articles arguing the value of teaching of poetry.
Design/methodology/approach
The China National Knowledge Infrastructure (CNKI), the largest database of academic journals in China, reveals that from 2000 to 2013, 102 articles about teaching English poetry to Chinese people learning English as a foreign language were published in Chinese academic journals, of which 67 are concerned with English majors. This literature examines these 67 articles.
Findings
These articles justify the purpose of teaching English poetry, evaluate the content of poetry courses and share pedagogical strategies. The issues within this discussion fall into three categories: why teach poetry; what to teach in poetry courses; and how to teach poetry. Because the commitment of Chinese teachers to sharing their beliefs about teaching English poetry is positioned in the context of increased advocacy for the creation of inter-disciplinary market-orientated graduates, discomfort, uncertainty and the desire for change emerge in this discussion. On the other hand, teachers looking for change express caution about the costs of changing pedagogical approaches on the development of the skills of close reading and analysis of poetical texts.
Originality/value
This investigation of the local Chinese context resonates with and contributes to the wider discussion of the challenges faced by English literature teachers in both second- (L2) and first-language (L1) contexts and warrants examination. It is difficult to say in advance how far such knowledge could contribute to any policy decisions that may be made in the future, but it is important that the voice of teachers contributes to the larger international debate about the value of humanities in tertiary-level education.
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Shuochen Wei, Lifang Wang, Wenbo Jiang and Taiwen Feng
Based on upper echelons theory and social contagion theory, we investigate how environmental leadership affects GIC via green human resource management (GHRM) and examine the…
Abstract
Purpose
Based on upper echelons theory and social contagion theory, we investigate how environmental leadership affects GIC via green human resource management (GHRM) and examine the moderating role of environmental climate.
Design/methodology/approach
We conduct hierarchical regression and use the bootstrap method to analyze the two-waved data from 317 Chinese manufacturers in order to verify the hypotheses.
Findings
The results indicate that GHRM mediates the impacts of environmental leadership on green human capital, structural capital and relational capital. In addition, environmental climate strengthens the positive impact of environmental leadership on GHRM.
Originality/value
Our study enriches the literature on GIC by uncovering the “black box” between environmental leadership and GIC, providing a logical framework opposite to mainstream GIC research, and expanding the boundary condition for GIC accumulation. This study provides more logical paths for enterprises and governments to increase the accumulation of GIC and promote green intellectual economy development.
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Shuochen Wei, Lifang Wang, Taiwen Feng and Yanni Gao
This study explores the antecedent configurations shaping ambidextrous environmental strategy (AES) and the subsequent performance outcomes. The lack of literature from the…
Abstract
Purpose
This study explores the antecedent configurations shaping ambidextrous environmental strategy (AES) and the subsequent performance outcomes. The lack of literature from the configurational perspective and inconsistent performance results suggest that this study has significant implications for practitioners, policymakers and the public. Therefore, this study aims to investigate how different antecedent conditions interact to shape AES and subsequent performance outcomes.
Design/methodology/approach
To achieve the research aims, the current research utilize research techniques based on technology–organization–environment framework and configurational perspective. This study collects data from 317 Chinese manufacturing enterprises and tests the theoretical framework using fuzzy set qualitative comparative analysis and propensity score matching.
Findings
Perceived institutional pressure, green supply chain integration and digital technology adoption form four paths that lead to the existence of AES. There are four sets of replaceable conditions between distinct paths. In addition, except for configuration P3, all other configurations promote environmental, operational and financial performance.
Research limitations/implications
Our results provide new insights for enterprises to shape AES and achieve multiple performances, and new ideas for promoting environmental policies and public environmental awareness.
Originality/value
This study adds literature on AES and confirms multiple drivers, revealing their interaction mechanisms and key antecedent conditions. In addition, this study promotes the performance practice of AES by examining different AES configurations that achieve triple performance and insignificant operational performance.
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Lifang Wang, Gangxian Zhu, Tuo Shi, Jizhuo Wu, Bin Lu, Geyan Fu and Yunxia Ye
The purpose of this paper is to improve the forming efficiency and quality of unequal-width parts fabricated by laser direct metal deposition technology, some experiments were…
Abstract
Purpose
The purpose of this paper is to improve the forming efficiency and quality of unequal-width parts fabricated by laser direct metal deposition technology, some experiments were designed.
Design/methodology/approach
A new method by varying laser spot was adopted to fabricate unequal-width single track using one scanning rather than multi-track overlapping in the way of the inside-beam powder feeding, and the thin-walled parts were fabricated layer by layer. The theoretical model among layer thickness of z-axis, height of single track and the section curve order of single track was established.
Findings
The top surface unevenness of the thin-walled parts could be compensated automatically within the laser defocusing ranges from −2.5 to −5 mm and from 0.5 to 2.5 mm. The growth rate with the large width/height ratio was more than the small ratio, while the set height of the single track was uniform. The problem of non-uniform growth rate could be solved based on a stepped single-track method. The thin-walled parts with the smooth top surface was fabricated layer by layer which had a continuously variable width from 1 to 3 mm by splicing the laser defocusing range.
Practical implications
The shapes of the to-be-fabricated parts affect variable laser spot process in practical applications. For example, it will be difficult to apply variable laser spot process on the parts with the hole features.
Originality/value
This paper provided a guidance for forming unequal-width parts by laser direct metal deposition based on the inside-beam powder feeding.