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The purpose of this paper is to evaluate and compare the current trends in development of the second largest cities in each Baltic state – Tartu (Estonia), Kaunas (Lithuania), and Daugavpils (Latvia) – as smart destinations, based on publicly available tourism information.

The study uses a case study employing a descriptive research method, and the authors reached their conclusions based on this material. Furthermore, the paper primarily focuses on literature and new research which deals with tourism in the 21st century, its innovations, changes, and trends.

The levels and directions of development of Tartu, Kaunas, and Daugavpils as a smart tourism destination are different. Although all three are the second largest cities in each Baltic State, their initial historical development, availability of resources, locations, and strategic development of the country show differences in development. Tartu conforms to the standards in all four categories. However, the category of digitalization receives the most attention and contributes to the positive smart destination result in the other three categories. Comparatively, Daugavpils records fewer current achievements according to the STDC, although the authors believe that there is potential that can be seen in the strategic policy documents. However, judging by all four categories, Daugavpils, similarly to Kaunas, currently demonstrates the greatest achievements in the culture heritage and creativity category.

This paper presents data and compares smart tourism development trends in the second largest cities in each Baltic country.

This study presents the concept of digital twin technology for the digitalization of tourism product competitiveness promotion recommendations.

A qualitative research method was applied, conducting pilot interviews with representatives of the tourism industry in order to evaluate the key performance indicators (KPIs) and ecosystem specific to the tourism product category “food service”. Based on expert evaluations, a recommendation for promoting the competitiveness of the tourism product was created. The expert evaluations and the provided recommendations were used to create a model of the digital twin for the promotion of tourism competitiveness.

The study found that it is possible to digitize tourism experts' knowledge into a format compatible with recommendation system development to create a digital twin to promote the competitiveness of the tourism industry.

Currently, there is almost no research on the use of digital twins in the tourism industry. The application of this methodology in practice can ensure the promotion of the competitiveness of the tourism sector.

The paper aims to identify the success factors that guide the sustainable development of rural tourism destinations in Cyprus.

For the purpose of this study, two rural villages in the Larnaca and Limassol districts of Cyprus were selected as a sample. Interviews, field visits, interactions with practitioners, the local community and leaders in these villages then followed. Thematic analysis was applied to identify the factors guiding the sustainable development of these villages.

Nine success factors were identified: finding the theme and engaging with it, allowing locals to guide the development, training and education, economic benefits, developing new products and services, community involvement, the role of younger people, strong leadership and island-wide efforts to rebrand Cyprus as a destination. These factors seem to be critical to the success of sustainable rural destinations and to rebranding Cyprus as a destination that offers authentic experiences.

The nine success factors identified by studying two villages in Cyprus can guide other rural destinations in finding their path to sustainable development through themes and authentic experiences.

The aim of the paper is to examine and analyse the thematic literature on tourism seasonality and the causes and effects thereof.

The paper is based on a review of scientific and theoretical research by various authors on tourism seasonality, in order to systematically analyse the causes and effects of the seasonal patterns in tourism activity.

Seasonality is one of the most important features of tourism demand, and it has a significant effect on many aspects of the tourism industry. The literature review suggests that tourism seasonality is caused by natural and anthropogenic factors that have a very significant bearing on the geographical location of a tourist destination, as well as institutional and economic factors. Assessments of the effects of seasonality in the scientific literature differ. The effects of seasonality analysed in the relevant literature can be divided into four major categories: economic, employment, social and cultural as well as ecological.

The paper presents a systematic literature review on tourism seasonality and the causes and effects thereof.

This study aims to identify factors influencing attitudes towards remote work, categorise employed Latvians into proponents and opponents of remote work and analyse these groups in the work-family-community-self integration.

This study adopts the job demands-resources theory. Empirical research is based on a survey of employed Latvians (Feb–Mar 2021, n = 1,052, n = 853,200). The focus is on employed Latvians with remote work experience, constituting 534 individuals (50.7% of the sample). The sample aligns with the demographic profile of employed Latvians, with data weighted by age and sex (across 12 age–sex combinations) from the Central Statistical Bureau of Latvia. Research hypotheses include identification of “discriminatory” factors influencing the attitudes towards remote work, distinguishing between proponents and opponents; examination of distinct job demands and resources related to the work-family-community-self integration within the groups of proponents and opponents of remote work.

Survey results indicate that 11.2% respondents worked remotely before the COVID-19 pandemic, typically without formalisation. Among those with remote work experience, 40% support it, whereas 60% oppose it. Rather than social and demographics or employer support, work-related values play the most significant role in shaping attitudes. Proponents generally acquire more job resources than demands through remote work, fostering the work-family-community-self integration; conversely, opponents experience the opposite trend.

This study provides empirical insights into the attitudes of employed Latvians towards remote work in the work-family-community-self integration, using the job demands-resources model. Notably, it innovatively evaluates the institutionalisation of remote work.

This study aims to provide a summary of the key outcomes and reflections related to the theme issue question, “Smart tourism: what developments and issues are important to the Baltic states?”

This study utilizes a descriptive approach to summarize the key outcomes of the theme issue. The theme issue focuses on the problems, trends and developments of smart tourism in the Baltic states, namely, Latvia, Lithuania and Estonia.

The papers in the theme issue explore the emerging concept of smart tourism and the challenges associated with its implementation at the destination level. They also provide updated data on the adoption of smart tourism and aim to engage academics and industry professionals to identify future developments.

This theme issue provides unique perspectives from a variety of stakeholders, including academics, practitioners, industry professionals and policymakers on the key issues, trends and developments shaping the emergence of smart tourism in the Baltic states.

This concluding article aims to summarize the key points and outcomes from the theme issue question: How could the Republic of Cyprus reduce the impact of seasonal tourism on long-term sustainable development? Which is a follow-up issue to the Cyprus sustainability theme issue published in Worldwide Hospitality and Tourism Themes volume 13 number 6 2021.

The paper summarizes the findings of the theme issue in relation to how stakeholders in the Republic of Cyprus can reduce the impact of severe tourism seasonality on long-term sustainable tourism development.

The findings of the articles in this theme issue explore the depth of the seasonality problem and its impact on the long-term sustainability of the small island state of Cyprus. Further, the articles in this collection explore potential remedies and ways to mitigate seasonality with the help of alternative, special interest tourism activities, improved air connectivity, established cluster-based activities, and improved accessibility to the island.

The articles in this issue provide perspectives from academics, practitioners, industry professionals, and policymakers on what steps could be taken to tackle increasing tourism seasonality that has profound effects on economic, social, and environmental sustainability in the island of Cyprus.