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Live Streaming Marketing has emerged as a transformative medium, facilitating real-time product promotion and brand messaging and reshaping consumer engagement. However, knowledge of the impact of Store Atmospheric cues within live streaming contexts remains scarce. This research delves into the dynamic interplay between streamers and viewers across diverse live streaming platforms, with a focus on the impact of distinct atmospheric cues. It also seeks to explore prosocial behavior and integrate elements of social comparison theory.

We conducted semi-structured interviews with 14 streamers and 26 viewers. Participants who were active on streaming platforms and had experience of multiple live streaming sessions were purposively identified. The thematic coding approach and NVivo 12 software were employed to gain a nuanced understanding of live streaming dynamics.

Our findings highlight the significant role of emerging atmospheric cues in shaping immersive streaming experiences and fostering prosocial behavior. Additionally, we observed three formats of upward social comparisons between streamers and viewers, wherein viewers compared themselves with streamers and peers, and streamers engaged in comparisons with more experienced counterparts. This finding contributes to a sense of digital community and positive interactions because of live streaming adoptions.

By extending the application of social comparison theory, this study provides valuable insights for practitioners and scholars, enriching the understanding of both streamers’ and viewers’ psychological behavior and the dynamics of virtual retail settings.

For coastal bridges, the ability to recover traffic functions after the earthquake has crucial implications for post-disaster reconstruction, which makes resilience become a significant index to evaluate the seismic behavior. However, the deterioration of the material is particularly prominent in coastal bridge, which causes the degradation of the seismic behavior. As far, the research studies on resilience of coastal bridges considering multiple degradation factors and different disaster prevention capability are scarce. For further evaluating the seismic behavior of coastal bridge in the long-term context, the seismic resilience is conducted in this paper with considering multiple durability damage.

The fuzzy theory and time-varying fragility analysis are combined in this paper to obtain the life-cycle resilience of coastal bridges.

The results show that durability damage has a remarkable impact on the resilience. After 100 years of service, the seismic resilience of bridge with poor disaster-prevention capability has greatest reduction, about 18%. In addition, the improvement of the disaster prevention capability can stabilize the resilience of the bridge at a higher level.

In this paper, the time-varying fragility analysis of case bridge are evaluated with considering chloride ion erosion and concrete carbonization, firstly. Then, combining fuzzy theory and fragility analysis, the triangular fuzzy values of resilience parameters under different service period are obtained. Finally, the life-cycle resilience of bridge in different disaster prevention capability is analyzed.

The purpose of this paper is to further explore the co-citation and bibliographic-coupling relationship among the core authors in the field of Chinese information science (IS), to expose research activity and author impact, and to make induction analyses about Chinese IS research patterns and theme evolution.

The research data include 8,567 papers and 70,947 cited articles in the IS field indexed by Chinese Social Sciences Citation Index from 2000 to 2009. Author co-citation analysis, author bibliographic-coupling analysis, social network analysis, and factor analysis were combined to explore co-citation and bibliographic-coupling relationships and to identify research groups and subjects.

Scholars with greatest impact are different from the most active scholars of Chinese IS; there is no uniform impact pattern forming since authors’ impact subjects are scattered and not steady; while authors’ research activities present higher independence and concentration, there is still no steady research pattern due to no deep research existing. Furthermore, Chinese IS studies can be delineated by: foundation or extension. The research subjects of these two parts, as well as their corresponding/contributing authors, are different under different views. The general research status of core authors is concentrated, while their impact is broad.

The combined use of some related methods could enrich the development and methodology research of the discipline, and the results establish a reference point on the development of IS research.

This paper aims to examine consumer perceptions of conspicuousness of purchasing of luxury goods in Thailand.

This study applies a quantitative approach, based on a survey data collected on the internet. The data set was analyzed with structural equation modeling focusing on three latent factors: “Social”, “Personal” and “Conspicuous” value perceptions.

The result indicates that “Conspicuous” value does not have a significant impact on their purchasing intentions, which is a contradiction to the previous understanding that Asian consumers are inclined to behave conspicuously from the collectivist cultural context. This finding casts an implication for marketers in the relevant industry and the field of study for inconspicuous consumer behavior.

This research outcome should be expanded to develop more robust implications for the relevant marketers and researchers. In doing so, another investigation based on a bigger data set with more samples would be required.

This study indicates that Thai consumers do not behave from the conspicuous perceptions, which has been believed in the Asian context of consumer behavior. This finding suggests a new paradigm for discussion is required to understand Asian consumer attitudes in more depth especially their perceptions of conspicuous and inconspicuous views.

Although mechanical behavior of rigid frame pier has been clearly recognized, their time-varying seismic performance are yet to be well characterized due to some offshore piers that are eroded by chloride ion and located in earthquake-prone area. In this study, the time-variant seismic fragility analysis was conducted to evaluate seismic performance of rigid frame pier under four damage states with considering the time-varying characteristics of the material.

This paper establishes the nonlinear finite element model for the investigated offshore reinforcement concrete (RC) pier with considering the time-varying durability damage of the materials and defines the damage state, damage position and damaged index of the offshore RC pier. It also analyzes the time-varying seismic fragility of the offshore RC pier by using the capacity demand ratio method in the whole life cycle.

The results show that chloride induced corrosion has a significant effect on the rigid frame pier and bending capacity of top section is less than that of bottom section. The rate of decline accelerates after the service life reaching 30 years under the coupling of the earthquake and the environmental erosion. In the early years of service, the seismic fragility of the structure changed slowly.

This paper analyzes the influencing factors of seismic performance of rigid structure pier, and analyzes the seismic capacity and seismic performance of rigid structure pier under different service periods.

To understand the seismic behavior of reinforced concrete (RC) beams confined by corroded stirrups, low-reversed cyclic loading tests were carried out on seven RC beam specimens with different stirrup corrosion levels and stirrup ratios to investigate their mechanical characteristics.

The failure mode, hysteresis behavior, skeleton curves, ductility, stiffness degradation and energy dissipation behavior of RC specimens are compared and discussed. The experimental results showed that the restraint of concrete provided by corroded stirrups is reduced, which leads to a decline in seismic performance.

For the specimens with the same ratios of stirrup, as the corrosion level increased, the load-carrying capacity, stiffness, plastic deformation capacity and energy-dissipation capacity dropped significantly. Compared with the uncorroded specimen, the failure modes of specimens with high corrosion level changed from ductile bending failure to brittle failure. For the specimens with the same levels of corrosion, the higher the stirrup ratio was, the stronger the restraint effect of the stirrups on the concrete, and the seismic behavior of the specimens was obviously improved.

In this paper, a total of seven full-size RC beam specimens at joints with different stirrup corrosion levels and stirrup ratios were designed and constructed to explore the influences of corrosion levels and stirrup ratios of stirrups on the seismic performances. The failure modes, strain of reinforcement, hysteretic curves, skeleton curves, stiffness degradation and ductility factor of RC specimens are compared and discussed.

The purpose of this paper is to describe a novel design method to construct lattice structure computational models composed of a set of unit cells including simple cubic, body-centered cubic, face-centered cubic, diamond cubic and octet cubic unit cell.

In this paper, the authors introduce a new implicit design algorithm based on the computation of volumetric distance field (VDF). All the geometric components including lattice core structure and outer skin are represented with VDFs in a given design domain. This enables computationally efficient design of a computational model for an arbitrarily complex lattice structure. In addition, the authors propose a hybrid method based on the VDF and parametric solid models to construct a conformal lattice structure, which is oriented in accordance with the geometric form of the exterior surface. This method enables the authors to design highly complex lattice structure, computational models, in a consistent design framework irrespective of the complexity in geometric representations without sacrificing accuracy and efficiency.

Experimental results are shown for a variety of geometries to validate the proposed design method along with illustrative several lattice structure prototypes built by additive manufacturing techniques.

This method enables the authors to design highly complex lattice structure, computational models, in a consistent design framework irrespective of the complexity in geometric representations without sacrificing accuracy and efficiency.

This paper assesses the lending risks associated with the level of total household indebtedness at the local authority level across the UK.

Using GIS-based Exploratory Data Analysis and mapping, the paper identifies local concentrations of household borrowing, both secured and unsecured, which is referenced against regional Gross Added Value.

Significant local differences are revealed which are tracked over the period 2013–2019. Total debt relative to the size of economy is larger in London and local authorities around London. A positive correlation was revealed between areas of multiple deprivation in England and those local authorities with proportionally high unsecured lending, confirming that the less well-off require access to debt facilities and in the absence of availability of secured loans, resort to unsecured borrowing.

Understanding where the additional lending risks are located across the UK is relevant when evaluating the robustness of the economy to recession, with its uneven effects on different sectors and households and the impact of monetary policy changes, particularly sharp rises in interest rates. The mapping of these risks is illuminating and aids understanding.

With technological innovation elements and the competitive market environment becoming increasingly complex, numerous firms utilize network embeddedness to achieve and sustain innovation. However, empirical research has not conclusively established which form of network embeddedness more effectively facilitates corporate innovation. Drawing on the heterogeneous network resources perspective, this study explores the impact of market network embeddedness, technology network embeddedness and their synergy on the green innovation performance of manufacturing small and medium-sized enterprises (SMEs). Furthermore, it investigates the moderating role of resource orchestration capability in these relationships.

Through an online questionnaire survey of Chinese manufacturing SMEs, 293 sample data were collected, and the hierarchical regression analysis was conducted to test the hypothesis.

The results indicate that market and technology network embeddedness significantly enhance green innovation performance, with the former exerting a more significant impact. Furthermore, the synergy between market and technology network embeddedness positively influences green innovation performance. Additionally, resource orchestration capability strengthens the positive effects of both market and technology network embeddedness on green innovation performance, while the moderating effect of resource orchestration capability on the relationship between the synergy of the two and green innovation performance was insignificant.

The study faced many limitations, such as collecting primary data, which relied on a questionnaire only, using cross-sectional data and examining only manufacturing SMEs.

Based on the heterogeneous network resources perspective and integrating social network theory and resource orchestration theory, this study explores the impact of network embeddedness on the green innovation performance of manufacturing SMEs, which sheds new light on the network embeddedness research framework and also enriches the antecedents of green innovation. In addition, this study provides implications on how manufacturing SMEs effectively utilize network embeddedness and resource orchestration capability to enhance green innovation performance.

While the theory and practice of open innovation networks are flourishing, green innovation in manufacturing small and medium-sized enterprises (SMEs) is stagnant. This study explores the mechanism driving green innovation in manufacturing SMEs under open innovation networks based on the role of innovation platforms' relational governance.

A quantitative study was conducted using questionnaires to collect data from 270 manufacturing SMEs in Zhejiang Province and employing a structural equation model to test the developed hypotheses.

The results revealed that innovation platforms' relational governance positively affects green innovation in manufacturing SMEs. Furthermore, the collaborative innovation atmosphere and risk perception mediate this relationship through a respective mediating role and a chain-mediating role.

This study is the first to empirically investigate the mechanism of the influence of innovation platforms' relational governance on green innovation in manufacturing SMEs, provide a new perspective for understanding the antecedents of green innovation under open innovation networks, and expand the theoretical research on open innovation management.