Search results
1 – 9 of 9Nuan Luo, Zhaohai Zhu, Yuan Ni, Li Haodong and Jian Zhang
The social media expands the scope of museum marketing. Through the social media marketing, visitors get a rich and colorful visual experience, and the museum can quickly and…
Abstract
Purpose
The social media expands the scope of museum marketing. Through the social media marketing, visitors get a rich and colorful visual experience, and the museum can quickly and effectively convey various information to visitors. At present, the research on social media in the museum industry mainly focuses on the level of technology use, while the research on the marketing application of social media is relatively scarce, especially from the empirical perspective. This study constructs a conceptual model to identify the impact of SMMAs on visitor experience in the context of the museum industry through the empirical analysis.
Design/methodology/approach
A survey is conducted with a total of 538 visitors who follow the fan page of the Palace Museum Weibo. The collected data are analyzed via structural equation modeling.
Findings
The results show that SMMAs have significant effects on social presence and social support, which in turn significantly affect flow state. Moreover, the results demonstrate that social presence and social support partially mediates the relationships between SMMAs and flow state.
Originality/value
The contribution of this study is twofold. First, from a theoretical perspective, it offers new insights into the conceptualization of social media marketing. Second, from a pragmatic perspective, the results are helpful to guide museums how to carry out social media marketing activities.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2020-0564
Details
Keywords
Abstract
Purpose
This study aims to clarify the evolution law of stress field and fracture field during the mining process of inclined coal seam, to prevent the occurrence of roof burst water and impact ground pressure accident during the advancing process of working face.
Design/methodology/approach
The evolution law of stress-fracture field under different mining conditions of inclined coal seam was studied by using discrete element method and similar material simulation method.
Findings
The overburden stress at the lower end of the coal seam was mainly transmitted to the deep rock mass on the left side, and the overburden stress at the upper end was mainly transmitted to the floor direction. With the increase of the inclined length of the mining coal seam, the development of the fracture zone gradually evolves from the “irregular arch” form to the “transversely developed trapezoid” form. The development range of the fracture zone was always in the internal area of the stress concentration shell.
Originality/value
An original element of this paper is based on the condition that the dip angle of coal seam is 35°, and the evolution law of overburden stress-fracture field during the excavation of coal seam with different lengths was analyzed by UDEC numerical simulation software. The coupling relationship between stress shell and fracture field was proposed, and the development range of fracture zone was determined by stress. The value of this paper is to provide technical support and practical basis for the safety production of a mine working face.
Details
Keywords
Qingdan Jia, Xiaoyu Xu, Minhong Zhou, Haodong Liu and Fangkai Chang
This study embraces the call for exploring the determinants of continuous intention in TikTok. Taking the perspective of social influence, this study not only tries to explore the…
Abstract
Purpose
This study embraces the call for exploring the determinants of continuous intention in TikTok. Taking the perspective of social influence, this study not only tries to explore the contextual sources of two types of social influence but also aims to unveil the influence mechanism of how social influence affects TikTok viewers’ continuous intention.
Design/methodology/approach
This study empirically analyzes how TikToker attractiveness, co-viewer participation, platform reputation and content appeal affect informative and normative social influence and then lead to the continuous intention of TikTok. Based on 547 valid survey data, this study adopts a mixed analytical approach for data analysis by integrating structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA).
Findings
SEM results unveil that content appeal is the most critical antecedent of informational social influence, while the TikToker attractiveness and platform reputation have no effect on it. Differently, all four external sources positively lead to normative social influence. Among them, content appeal and co-viewer participation influence the most. The influences of both two types of social influence on continuous intention are demonstrated. FsQCA results reveal seven alternative configurations that are sufficient for influencing continuance intention and further complement and reinforce the SEM findings.
Originality/value
Addressing the critical contextual elements of TikTok, this study explores and confirms the sources which may engender social influence. The authors also demonstrate the critical role of social influence in affecting TikTok viewers’ continuous intentions by the hybrid analytical approach, which contributes to existing academic literature and practitioners.
Details
Keywords
Chuanming Yu, Haodong Xue, Manyi Wang and Lu An
Owing to the uneven distribution of annotated corpus among different languages, it is necessary to bridge the gap between low resource languages and high resource languages. From…
Abstract
Purpose
Owing to the uneven distribution of annotated corpus among different languages, it is necessary to bridge the gap between low resource languages and high resource languages. From the perspective of entity relation extraction, this paper aims to extend the knowledge acquisition task from a single language context to a cross-lingual context, and to improve the relation extraction performance for low resource languages.
Design/methodology/approach
This paper proposes a cross-lingual adversarial relation extraction (CLARE) framework, which decomposes cross-lingual relation extraction into parallel corpus acquisition and adversarial adaptation relation extraction. Based on the proposed framework, this paper conducts extensive experiments in two tasks, i.e. the English-to-Chinese and the English-to-Arabic cross-lingual entity relation extraction.
Findings
The Macro-F1 values of the optimal models in the two tasks are 0.880 1 and 0.789 9, respectively, indicating that the proposed CLARE framework for CLARE can significantly improve the effect of low resource language entity relation extraction. The experimental results suggest that the proposed framework can effectively transfer the corpus as well as the annotated tags from English to Chinese and Arabic. This study reveals that the proposed approach is less human labour intensive and more effective in the cross-lingual entity relation extraction than the manual method. It shows that this approach has high generalizability among different languages.
Originality/value
The research results are of great significance for improving the performance of the cross-lingual knowledge acquisition. The cross-lingual transfer may greatly reduce the time and cost of the manual construction of the multi-lingual corpus. It sheds light on the knowledge acquisition and organization from the unstructured text in the era of big data.
Details
Keywords
Guodong Sa, Haodong Bai, Zhenyu Liu, Xiaojian Liu and Jianrong Tan
The assembly simulation in tolerance analysis is one of the most important steps for the tolerance design of mechanical products. However, most assembly simulation methods are…
Abstract
Purpose
The assembly simulation in tolerance analysis is one of the most important steps for the tolerance design of mechanical products. However, most assembly simulation methods are based on the rigid body assumption, and those assembly simulation methods considering deformation have a poor efficiency. This paper aims to propose a novel efficient and precise tolerance analysis method based on stable contact to improve the efficiency and reliability of assembly deformation simulation.
Design/methodology/approach
The proposed method comprehensively considers the initial rigid assembly state, the assembly deformation and the stability examination of assembly simulation to improve the reliability of tolerance analysis results. The assembly deformation of mating surfaces was first calculated based on the boundary element method with optimal initial assembly state, then the stability of assembly simulation results was assessed by the density-based spatial clustering of applications with noise algorithm to improve the reliability of tolerance analysis. Finally, combining the small displacement torsor theory, the tolerance scheme was statistically analyzed based on sufficient samples.
Findings
A case study of a guide rail model demonstrated the efficiency and effectiveness of the proposed method.
Research limitations/implications
The present study only considered the form error when generating the skin model shape, and the waviness and the roughness of the matching surface were not considered.
Originality/value
To the best of the authors’ knowledge, the proposed method is original in the assembly simulation considering stable contact, which can effectively ensure the reliability of the assembly simulation while taking into account the computational efficiency.
Details
Keywords
Yu Yang, Shiting Shao and Dongping Cao
Despite the critical role of the policy environment in facilitating the advancement of building information modeling (BIM) as a systemic innovation to reshape traditional facility…
Abstract
Purpose
Despite the critical role of the policy environment in facilitating the advancement of building information modeling (BIM) as a systemic innovation to reshape traditional facility design, construction and operation processes, scant scholarly attention has been paid to systematically investigating how and why complex BIM policies are concretely and gradually implemented in different regional contexts from a dynamic policy diffusion perspective. This study aims to empirically investigate how different types of BIM policy instruments are dynamically implemented in heterogeneous regions over time and how the diffusion of BIM policies across different regions is comprehensively impacted by both internal efficiency needs and external legitimacy pressures.
Design/methodology/approach
This study employed a positivist research paradigm in which BIM policy data from 182 prefecture-level and above cities in China during 2011–2022 were analyzed with quantitative approaches for theory verification. Based on the content analysis of the evolutionary characteristics of the adopted BIM policy instruments in heterogeneous regions over time, the event history analysis (EHA) method was then used to further examine the mechanisms underlying the diffusion of BIM policies across different regions.
Findings
The content analysis results show that while environmental instruments (such as technological integration and goal planning) are the primary policy instruments currently adopted in China, recent years have also witnessed increasing adoptions of supply-side instruments (such as fiscal support and information support) and demand-side instruments (such as demonstration projects and tax incentives). After controlling for the impacts of regional fiscal and technical resources, the EHA results illustrate that BIM policy adoption positively relates to regional construction industry scale but negatively relates to regional industry productivity and that compared with public pressures from industry participants, vertical pressures from the central government and horizontal pressures from neighboring regions are more substantial drivers for policy adoption.
Originality/value
As an exploratory effort of using a dynamic policy diffusion perspective to systematically investigate how BIM policies are adopted in heterogeneous regional contexts to facilitate BIM advancement, this study not only characterizes the complexity and dynamics of BIM policies but also provides deepened understandings of the mechanisms underlying policy adoption in the conservative construction industry. The findings hold implications for how multifarious policy instruments can be more effectively and dynamically adopted to facilitate the advancement of BIM and related technologies as innovative solutions in the construction domain.
Details
Keywords
András Jakab, Viktor Hlavicka, Ágoston Restás and Eva Lubloy
During the building designing, it is very important to deal with the fire resistance of the structures. The designed materials for escape routes should be selected to ensure the…
Abstract
Purpose
During the building designing, it is very important to deal with the fire resistance of the structures. The designed materials for escape routes should be selected to ensure the usability of the structures until the time of escape. Planning affects the glass structures similarly, so these can also be partition walls and load bearing structures, although the latter is less applied on escape routes. The heat protection of the glasses can be improved with heat-protective foils, while fire protection is provided by gel intumescent material.
Design/methodology/approach
To research the topic of fire resistance, laboratory experiments were carried out on small-scaled glass elements with thermal protection foil at Budapest University of Technology and Economics at the Department of Construction Materials and Technologies.
Findings
Fire protection of small model specimens was tested with blowtorch fire and furnace heat load. During the experiments, six foils were tested. Single pane glass, double layered and triple glazed specimens were tested with blowtorch fire.
Originality/value
Fire protection of small model specimens was tested with blowtorch fire and furnace heat load. During the experiments, six foils were tested. Single pane glass, double layered and triple glazed specimens were tested with blowtorch fire. In case of heat-protected glazing, the foils on the “protected” side of the single pane glass do not have a fire protection effect based on blowtorch fire test. For double glassed specimens, the P35 foil has a perceptible effect, even for the requirements of the flame breakthrough (E, integrity), when the foil is placed on the inner side (position 3) of the second glass layer. The stratification of each triple glazed specimens was effective against blowtorch fire load (3 M, S4&P35), so (EI, integrity and isolation) it can meet the requirements of flame breakthrough and thermal insulation.
Details
Keywords
Man Lai Cheung, Wilson K.S. Leung, Man Kit Chang, Randy Y.M. Wong and Sin Yan Tse
Despite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains…
Abstract
Purpose
Despite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains limited. This study investigates the role of perceived realism in influencing user engagement, thereby affecting external search behaviour and visit intentions.
Design/methodology/approach
We surveyed 270 active metaverse users to test the research model. The data were analysed using partial least squares structural equation modelling (PLS-SEM).
Findings
The results of our study show that three dimensions of realism – avatar involvement, perceptual pervasiveness and social realism – significantly enhance user engagement, which in turn influences external search behaviour and visit intention. In contrast, simulation realism and freedom of choice have minimal effects on absorption and dedication.
Research limitations/implications
This study highlights the role of perceived realism in enhancing user engagement with the metaverse and its impact on physical world behaviours. It contributes to metaverse literature by demonstrating that engagement within the metaverse significantly influences physical world behaviours, including visit intentions and external search behaviours.
Practical implications
This study offers practical guidance for developers to enhance user engagement in metaverse environments. Specifically, our findings advocate for visual and audio quality enhancements, greater persuasiveness of virtual spaces, improved avatar representativeness and a closer alignment of metaverse activities with real-life events.
Originality/value
This study advances the theoretical understanding of perceived realism by examining how its dimensions – such as visual and audio quality, avatar representativeness and alignment with real-life events – impact user engagement in the metaverse. It also explores how this engagement influences offline behaviours, thus bridging the gap between virtual and real-world interactions.
Details
Keywords
Blend Ibrahim and Ahmad Aljarah
This study explores central questions related to the connection between social media marketing activities (SMMAs), user engagement and the self-brand connection of restaurant…
Abstract
Purpose
This study explores central questions related to the connection between social media marketing activities (SMMAs), user engagement and the self-brand connection of restaurant Instagram pages. The study examines the mediating role of user engagement between SMMAs and self–brand connections. Also, this study explores the connection between SMMAs and user engagement through the moderating role of gender and trust.
Design/methodology/approach
A convenience sample method was employed to collect data from customers (18–24 years old). A structural equation modeling approach and PROCESS macro were applied based on 298 online questionnaires completed by customers who follow restaurant Instagram pages. The mediating effect for user engagement and the moderating effect for gender and trust were performed.
Findings
The findings revealed that SMMAs have a significant positive influence on self–brand connection and user engagement. Further, user engagement acts as a mediator between SMMAs and self–brand connection. The results illustrate the importance of SMMAs in enhancing user engagement in light of gender and trust.
Practical implications
This paper presents significant managerial implications for restaurant businesses about how SMMAs can effectively enhance user engagement behavior and self–brand connection on Instagram pages.
Originality/value
This research developed a theoretical model to understand how SMMAs might enhance user engagement in the restaurant industry by invoking gender and trust as moderating variables in the relationship between SMMAs and user engagement. This paper offers new theoretical and practical contributions that add value to social media marketing (SMM) literature by testing the moderated–mediation model of these constructs in the hospitality sector.
Details