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Article
Publication date: 2 August 2022

Nuan Luo, Zhaohai Zhu, Yuan Ni, Li Haodong and Jian Zhang

The social media expands the scope of museum marketing. Through the social media marketing, visitors get a rich and colorful visual experience, and the museum can quickly and…

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Abstract

Purpose

The social media expands the scope of museum marketing. Through the social media marketing, visitors get a rich and colorful visual experience, and the museum can quickly and effectively convey various information to visitors. At present, the research on social media in the museum industry mainly focuses on the level of technology use, while the research on the marketing application of social media is relatively scarce, especially from the empirical perspective. This study constructs a conceptual model to identify the impact of SMMAs on visitor experience in the context of the museum industry through the empirical analysis.

Design/methodology/approach

A survey is conducted with a total of 538 visitors who follow the fan page of the Palace Museum Weibo. The collected data are analyzed via structural equation modeling.

Findings

The results show that SMMAs have significant effects on social presence and social support, which in turn significantly affect flow state. Moreover, the results demonstrate that social presence and social support partially mediates the relationships between SMMAs and flow state.

Originality/value

The contribution of this study is twofold. First, from a theoretical perspective, it offers new insights into the conceptualization of social media marketing. Second, from a pragmatic perspective, the results are helpful to guide museums how to carry out social media marketing activities.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2020-0564

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 1 March 2023

Haodong Fan, Feng Luo, Shuai Gao, Meng Li, Zhen Lv and Geng Sun

This study aims to clarify the evolution law of stress field and fracture field during the mining process of inclined coal seam, to prevent the occurrence of roof burst water and…

Abstract

Purpose

This study aims to clarify the evolution law of stress field and fracture field during the mining process of inclined coal seam, to prevent the occurrence of roof burst water and impact ground pressure accident during the advancing process of working face.

Design/methodology/approach

The evolution law of stress-fracture field under different mining conditions of inclined coal seam was studied by using discrete element method and similar material simulation method.

Findings

The overburden stress at the lower end of the coal seam was mainly transmitted to the deep rock mass on the left side, and the overburden stress at the upper end was mainly transmitted to the floor direction. With the increase of the inclined length of the mining coal seam, the development of the fracture zone gradually evolves from the “irregular arch” form to the “transversely developed trapezoid” form. The development range of the fracture zone was always in the internal area of the stress concentration shell.

Originality/value

An original element of this paper is based on the condition that the dip angle of coal seam is 35°, and the evolution law of overburden stress-fracture field during the excavation of coal seam with different lengths was analyzed by UDEC numerical simulation software. The coupling relationship between stress shell and fracture field was proposed, and the development range of fracture zone was determined by stress. The value of this paper is to provide technical support and practical basis for the safety production of a mine working face.

Details

World Journal of Engineering, vol. 21 no. 3
Type: Research Article
ISSN: 1708-5284

Keywords

Open Access
Article
Publication date: 11 April 2023

Qingdan Jia, Xiaoyu Xu, Minhong Zhou, Haodong Liu and Fangkai Chang

This study embraces the call for exploring the determinants of continuous intention in TikTok. Taking the perspective of social influence, this study not only tries to explore the…

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Abstract

Purpose

This study embraces the call for exploring the determinants of continuous intention in TikTok. Taking the perspective of social influence, this study not only tries to explore the contextual sources of two types of social influence but also aims to unveil the influence mechanism of how social influence affects TikTok viewers’ continuous intention.

Design/methodology/approach

This study empirically analyzes how TikToker attractiveness, co-viewer participation, platform reputation and content appeal affect informative and normative social influence and then lead to the continuous intention of TikTok. Based on 547 valid survey data, this study adopts a mixed analytical approach for data analysis by integrating structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA).

Findings

SEM results unveil that content appeal is the most critical antecedent of informational social influence, while the TikToker attractiveness and platform reputation have no effect on it. Differently, all four external sources positively lead to normative social influence. Among them, content appeal and co-viewer participation influence the most. The influences of both two types of social influence on continuous intention are demonstrated. FsQCA results reveal seven alternative configurations that are sufficient for influencing continuance intention and further complement and reinforce the SEM findings.

Originality/value

Addressing the critical contextual elements of TikTok, this study explores and confirms the sources which may engender social influence. The authors also demonstrate the critical role of social influence in affecting TikTok viewers’ continuous intentions by the hybrid analytical approach, which contributes to existing academic literature and practitioners.

Details

Journal of Electronic Business & Digital Economics, vol. 2 no. 1
Type: Research Article
ISSN: 2754-4214

Keywords

Article
Publication date: 3 August 2021

Chuanming Yu, Haodong Xue, Manyi Wang and Lu An

Owing to the uneven distribution of annotated corpus among different languages, it is necessary to bridge the gap between low resource languages and high resource languages. From…

Abstract

Purpose

Owing to the uneven distribution of annotated corpus among different languages, it is necessary to bridge the gap between low resource languages and high resource languages. From the perspective of entity relation extraction, this paper aims to extend the knowledge acquisition task from a single language context to a cross-lingual context, and to improve the relation extraction performance for low resource languages.

Design/methodology/approach

This paper proposes a cross-lingual adversarial relation extraction (CLARE) framework, which decomposes cross-lingual relation extraction into parallel corpus acquisition and adversarial adaptation relation extraction. Based on the proposed framework, this paper conducts extensive experiments in two tasks, i.e. the English-to-Chinese and the English-to-Arabic cross-lingual entity relation extraction.

Findings

The Macro-F1 values of the optimal models in the two tasks are 0.880 1 and 0.789 9, respectively, indicating that the proposed CLARE framework for CLARE can significantly improve the effect of low resource language entity relation extraction. The experimental results suggest that the proposed framework can effectively transfer the corpus as well as the annotated tags from English to Chinese and Arabic. This study reveals that the proposed approach is less human labour intensive and more effective in the cross-lingual entity relation extraction than the manual method. It shows that this approach has high generalizability among different languages.

Originality/value

The research results are of great significance for improving the performance of the cross-lingual knowledge acquisition. The cross-lingual transfer may greatly reduce the time and cost of the manual construction of the multi-lingual corpus. It sheds light on the knowledge acquisition and organization from the unstructured text in the era of big data.

Details

The Electronic Library , vol. 39 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 25 December 2023

Guodong Sa, Haodong Bai, Zhenyu Liu, Xiaojian Liu and Jianrong Tan

The assembly simulation in tolerance analysis is one of the most important steps for the tolerance design of mechanical products. However, most assembly simulation methods are…

183

Abstract

Purpose

The assembly simulation in tolerance analysis is one of the most important steps for the tolerance design of mechanical products. However, most assembly simulation methods are based on the rigid body assumption, and those assembly simulation methods considering deformation have a poor efficiency. This paper aims to propose a novel efficient and precise tolerance analysis method based on stable contact to improve the efficiency and reliability of assembly deformation simulation.

Design/methodology/approach

The proposed method comprehensively considers the initial rigid assembly state, the assembly deformation and the stability examination of assembly simulation to improve the reliability of tolerance analysis results. The assembly deformation of mating surfaces was first calculated based on the boundary element method with optimal initial assembly state, then the stability of assembly simulation results was assessed by the density-based spatial clustering of applications with noise algorithm to improve the reliability of tolerance analysis. Finally, combining the small displacement torsor theory, the tolerance scheme was statistically analyzed based on sufficient samples.

Findings

A case study of a guide rail model demonstrated the efficiency and effectiveness of the proposed method.

Research limitations/implications

The present study only considered the form error when generating the skin model shape, and the waviness and the roughness of the matching surface were not considered.

Originality/value

To the best of the authors’ knowledge, the proposed method is original in the assembly simulation considering stable contact, which can effectively ensure the reliability of the assembly simulation while taking into account the computational efficiency.

Details

Robotic Intelligence and Automation, vol. 44 no. 1
Type: Research Article
ISSN: 2754-6969

Keywords

Article
Publication date: 27 February 2024

Yu Yang, Shiting Shao and Dongping Cao

Despite the critical role of the policy environment in facilitating the advancement of building information modeling (BIM) as a systemic innovation to reshape traditional facility…

Abstract

Purpose

Despite the critical role of the policy environment in facilitating the advancement of building information modeling (BIM) as a systemic innovation to reshape traditional facility design, construction and operation processes, scant scholarly attention has been paid to systematically investigating how and why complex BIM policies are concretely and gradually implemented in different regional contexts from a dynamic policy diffusion perspective. This study aims to empirically investigate how different types of BIM policy instruments are dynamically implemented in heterogeneous regions over time and how the diffusion of BIM policies across different regions is comprehensively impacted by both internal efficiency needs and external legitimacy pressures.

Design/methodology/approach

This study employed a positivist research paradigm in which BIM policy data from 182 prefecture-level and above cities in China during 2011–2022 were analyzed with quantitative approaches for theory verification. Based on the content analysis of the evolutionary characteristics of the adopted BIM policy instruments in heterogeneous regions over time, the event history analysis (EHA) method was then used to further examine the mechanisms underlying the diffusion of BIM policies across different regions.

Findings

The content analysis results show that while environmental instruments (such as technological integration and goal planning) are the primary policy instruments currently adopted in China, recent years have also witnessed increasing adoptions of supply-side instruments (such as fiscal support and information support) and demand-side instruments (such as demonstration projects and tax incentives). After controlling for the impacts of regional fiscal and technical resources, the EHA results illustrate that BIM policy adoption positively relates to regional construction industry scale but negatively relates to regional industry productivity and that compared with public pressures from industry participants, vertical pressures from the central government and horizontal pressures from neighboring regions are more substantial drivers for policy adoption.

Originality/value

As an exploratory effort of using a dynamic policy diffusion perspective to systematically investigate how BIM policies are adopted in heterogeneous regional contexts to facilitate BIM advancement, this study not only characterizes the complexity and dynamics of BIM policies but also provides deepened understandings of the mechanisms underlying policy adoption in the conservative construction industry. The findings hold implications for how multifarious policy instruments can be more effectively and dynamically adopted to facilitate the advancement of BIM and related technologies as innovative solutions in the construction domain.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 28 May 2020

András Jakab, Viktor Hlavicka, Ágoston Restás and Eva Lubloy

During the building designing, it is very important to deal with the fire resistance of the structures. The designed materials for escape routes should be selected to ensure the…

Abstract

Purpose

During the building designing, it is very important to deal with the fire resistance of the structures. The designed materials for escape routes should be selected to ensure the usability of the structures until the time of escape. Planning affects the glass structures similarly, so these can also be partition walls and load bearing structures, although the latter is less applied on escape routes. The heat protection of the glasses can be improved with heat-protective foils, while fire protection is provided by gel intumescent material.

Design/methodology/approach

To research the topic of fire resistance, laboratory experiments were carried out on small-scaled glass elements with thermal protection foil at Budapest University of Technology and Economics at the Department of Construction Materials and Technologies.

Findings

Fire protection of small model specimens was tested with blowtorch fire and furnace heat load. During the experiments, six foils were tested. Single pane glass, double layered and triple glazed specimens were tested with blowtorch fire.

Originality/value

Fire protection of small model specimens was tested with blowtorch fire and furnace heat load. During the experiments, six foils were tested. Single pane glass, double layered and triple glazed specimens were tested with blowtorch fire. In case of heat-protected glazing, the foils on the “protected” side of the single pane glass do not have a fire protection effect based on blowtorch fire test. For double glassed specimens, the P35 foil has a perceptible effect, even for the requirements of the flame breakthrough (E, integrity), when the foil is placed on the inner side (position 3) of the second glass layer. The stratification of each triple glazed specimens was effective against blowtorch fire load (3 M, S4&P35), so (EI, integrity and isolation) it can meet the requirements of flame breakthrough and thermal insulation.

Details

Journal of Structural Fire Engineering, vol. 11 no. 3
Type: Research Article
ISSN: 2040-2317

Keywords

Article
Publication date: 11 September 2024

Man Lai Cheung, Wilson K.S. Leung, Man Kit Chang, Randy Y.M. Wong and Sin Yan Tse

Despite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains…

Abstract

Purpose

Despite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains limited. This study investigates the role of perceived realism in influencing user engagement, thereby affecting external search behaviour and visit intentions.

Design/methodology/approach

We surveyed 270 active metaverse users to test the research model. The data were analysed using partial least squares structural equation modelling (PLS-SEM).

Findings

The results of our study show that three dimensions of realism – avatar involvement, perceptual pervasiveness and social realism – significantly enhance user engagement, which in turn influences external search behaviour and visit intention. In contrast, simulation realism and freedom of choice have minimal effects on absorption and dedication.

Research limitations/implications

This study highlights the role of perceived realism in enhancing user engagement with the metaverse and its impact on physical world behaviours. It contributes to metaverse literature by demonstrating that engagement within the metaverse significantly influences physical world behaviours, including visit intentions and external search behaviours.

Practical implications

This study offers practical guidance for developers to enhance user engagement in metaverse environments. Specifically, our findings advocate for visual and audio quality enhancements, greater persuasiveness of virtual spaces, improved avatar representativeness and a closer alignment of metaverse activities with real-life events.

Originality/value

This study advances the theoretical understanding of perceived realism by examining how its dimensions – such as visual and audio quality, avatar representativeness and alignment with real-life events – impact user engagement in the metaverse. It also explores how this engagement influences offline behaviours, thus bridging the gap between virtual and real-world interactions.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 24 January 2023

Blend Ibrahim and Ahmad Aljarah

This study explores central questions related to the connection between social media marketing activities (SMMAs), user engagement and the self-brand connection of restaurant…

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Abstract

Purpose

This study explores central questions related to the connection between social media marketing activities (SMMAs), user engagement and the self-brand connection of restaurant Instagram pages. The study examines the mediating role of user engagement between SMMAs and self–brand connections. Also, this study explores the connection between SMMAs and user engagement through the moderating role of gender and trust.

Design/methodology/approach

A convenience sample method was employed to collect data from customers (18–24 years old). A structural equation modeling approach and PROCESS macro were applied based on 298 online questionnaires completed by customers who follow restaurant Instagram pages. The mediating effect for user engagement and the moderating effect for gender and trust were performed.

Findings

The findings revealed that SMMAs have a significant positive influence on self–brand connection and user engagement. Further, user engagement acts as a mediator between SMMAs and self–brand connection. The results illustrate the importance of SMMAs in enhancing user engagement in light of gender and trust.

Practical implications

This paper presents significant managerial implications for restaurant businesses about how SMMAs can effectively enhance user engagement behavior and self–brand connection on Instagram pages.

Originality/value

This research developed a theoretical model to understand how SMMAs might enhance user engagement in the restaurant industry by invoking gender and trust as moderating variables in the relationship between SMMAs and user engagement. This paper offers new theoretical and practical contributions that add value to social media marketing (SMM) literature by testing the moderated–mediation model of these constructs in the hospitality sector.

Details

European Journal of Innovation Management, vol. 27 no. 5
Type: Research Article
ISSN: 1460-1060

Keywords

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