Interactions between manufacturing and marketing departments often determine the competitiveness and profitability of a firm. Enterprise resource planning (ERP) systems address…
Abstract
Interactions between manufacturing and marketing departments often determine the competitiveness and profitability of a firm. Enterprise resource planning (ERP) systems address integration issues of business functions; and benefits contributed by ERP implementation found in the literature are similar to those achieved through the integration of manufacturing and marketing functions. Uses a research model based on contingency theory and socio‐technical theory to study the effects of ERP implementation on marketing and manufacturing integration. A study of four companies in the electronic industry shows that internal organizational and external factors affect the interaction between manufacturing and marketing and results in performance improvement. Provides a new perspective of the factors that impact the effectiveness of ERP systems.
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The purpose of this paper is to examine the impacts of supply chain management (SCM) benefits on the interactive performance between supply chain members.
Abstract
Purpose
The purpose of this paper is to examine the impacts of supply chain management (SCM) benefits on the interactive performance between supply chain members.
Design/methodology/approach
The contingency theory and socio‐technical theory were applied in the construction of the research model. Four constructs were adopted for the development of the research model: contingency factors, interaction process, interactive performance, and SCM system benefits.
Findings
To respond to the challenges in global markets, an increasing number of enterprises strive for better profits by working closely with suppliers. As the interaction increases, the buyer‐seller relationship changes accordingly.
Research limitations/implications
Empirical studies require further analysis and suggestions were also made for further explication.
Practical implications
The interaction between the manufacturing and marketing departments is a determinant for the firm's competitive advantages.
Originality/value
Interviews with six case firms in the information/electronic industry show that external and internal factors affect the interaction between supply chain members and result performance improvement.
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Tzu‐Chuan Chou, Li‐Ling Hsu, Ying‐Jung Yeh and Chin‐Tsang Ho
With the fast growth of the internet, the development of industry portals for SMEs is becoming an increasingly important issue of economic growth. However, designing and…
Abstract
Purpose
With the fast growth of the internet, the development of industry portals for SMEs is becoming an increasingly important issue of economic growth. However, designing and developing efficient portals is not easy, and how to evaluate industry portals' performance has not yet been convincingly demonstrated. To address this gap, this paper aims to propose a framework.
Design/methodology/approach
The framework uses the analytic hierarchical process and incorporates both experts' and users' judgments into the performance evaluation process. It also employs three different objectives for performance evaluation including data quality, technology acceptance, and knowledge distribution. An exemplary case is given to demonstrate the proposed framework by empirically assessing an industry portal project, developed by Small and Medium Enterprise Administration, Ministry of Economic Affairs, Taiwan.
Findings
The proposed framework can enable industry associations to become more familiar with the nature and scope of portal performance evaluation.
Originality/value
Develops a framework which addresses the practical aspect of portal evaluation in terms of multiple objectives and involvement.
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This study is to explore the impact of information technology (IT) on the interaction between manufacturing and marketing. Literature reviews are initially conducted to understand…
Abstract
This study is to explore the impact of information technology (IT) on the interaction between manufacturing and marketing. Literature reviews are initially conducted to understand the interfunctional goal gap and activity conflict that exist between the two departments which invariably constitute achievement on corporate competitiveness. The application dimension of IT function is introduced as a useful tool in reducing the degree of interfunctional gap through advanced IT which in turn will reduce the conflict on the activity level. Thus, the ultimate end might lead to positive effects on corporate competitiveness. In this paper, we discuss the interaction of manufacturing and marketing departments and the resulting capacity of IT in six firms, located in the HsinChu Science‐Based Industrial Park (HSIP) in Taiwan. HSIP is referred to as Taiwan’s Silicon Valley. This study’s methodology is based on a case study. Deep analysis of the six cases leads to ten hypotheses.
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Customer engagement has key practical implications for hospitality management. However, little is known about how perceived coolness and wow affect customer engagement. The…
Abstract
Purpose
Customer engagement has key practical implications for hospitality management. However, little is known about how perceived coolness and wow affect customer engagement. The purpose of this research was to investigate the associations among perceived coolness, perceived wow and customer engagement and examine the mediator of self-image congruity (SIC).
Design/methodology/approach
Survey data were collected from 406 restaurant customers in Taiwan, and structural equation modeling was adopted to examine the hypotheses. Furthermore, a replica model was produced for another sample of 412 hotel customers.
Findings
The results indicate that perceived coolness positively affects customer engagement and SIC and that perceived wow positively affects SIC. SIC positively affects customer engagement. Moreover, SIC mediates the associations of perceived coolness and wow with customer engagement. The relationships between the variables did not significantly differ between restaurant customers and hotel customers.
Practical implications
Hospitality businesses can create environments in which customers interact with service providers through innovative technology, thereby encouraging engagement. Coolness and the wow factor must be prioritized in servicescapes, meal and room design, the service process and creative marketing.
Originality/value
The findings contribute knowledge on hospitality, factors affecting customer engagement and the mediating mechanism of SIC. Hospitality managers can use the results to formulate strategies for servicescape design, brand management and customer experience.
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The Communist revolution in China has led to the appearance in this country of increasing numbers of Chinese books in Russian translation. The Chinese names in Cyrillic…
Abstract
The Communist revolution in China has led to the appearance in this country of increasing numbers of Chinese books in Russian translation. The Chinese names in Cyrillic transcription have presented many librarians and students with a new problem, that of identifying the Cyrillic form of a name with the customary Wade‐Giles transcription. The average cataloguer, the first to meet the problem, has two obvious lines of action, and neither is satisfactory. He can save up the names until he has a chance to consult an expert in Chinese. Apart altogether from the delay, the expert, confronted with a few isolated names, might simply reply that he could do nothing without the Chinese characters, and it is only rarely that Soviet books supply them. Alternatively, he can transliterate the Cyrillic letters according to the system in use in his library and leave the matter there for fear of making bad worse. As long as the writers are not well known, he may feel only faintly uneasy; but the appearance of Chzhou Ėn‐lai (or Čžou En‐laj) upsets his equanimity. Obviously this must be entered under Chou; and we must have Mao Tse‐tung and not Mao Tsze‐dun, Ch'en Po‐ta and not Chėn' Bo‐da. But what happens when we have another . . . We can hardly write Ch'en unless we know how to represent the remaining elements in the name; yet we are loth to write Ch'en in one name and Chėn' in another.
Runze Ling, Ailing Pan and Lei Xu
This study examines the impact of China’s mixed-ownership reform on the innovation of non-state-owned acquirers, with a particular focus on the impact on firms with high financing…
Abstract
Purpose
This study examines the impact of China’s mixed-ownership reform on the innovation of non-state-owned acquirers, with a particular focus on the impact on firms with high financing constraints, low-quality accounting information or less tangible assets.
Design/methodology/approach
We use a proprietary dataset of firms listed on the Shanghai and Shenzhen Stock Exchanges to investigate the impact of mixed ownership reform on non-state-owned enterprise (non-SOE) innovation. We employ regression analysis to examine the association between mixed ownership reform and firm innovation.
Findings
The study finds that non-state-owned firms can improve innovation by acquiring equity in state-owned enterprises (SOEs) under the reform. Eased financing constraints, lowered financing costs, better access to tax incentives or government subsidies, lowered agency costs, better accounting information quality and more credit loans are underlying the impact. Additionally, cross-ownership connections amongst non-SOE executives and government intervention strengthen the impact, whilst regional marketisation weakens it.
Originality/value
This study adds to the literature on the association between mixed ownership reform and firm innovation by focussing on the conditions under which this impact is stronger. It also sheds light on the policy implications for SOE reforms in emerging economies.
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Xin Tian, Wu He, Chuanyi Tang, Ling Li, Hangjun Xu and David Selover
Research on how to use social media data to measure and evaluate service quality is still limited. To fill the research gap in the literature, the purpose of this paper is to open…
Abstract
Purpose
Research on how to use social media data to measure and evaluate service quality is still limited. To fill the research gap in the literature, the purpose of this paper is to open a new avenue for future work to measure the service quality in the service industry by developing a new analytical approach of using social media analytics to evaluate service quality.
Design/methodology/approach
This paper uses social media data to measure the service quality of the airline industry with the SERVQUAL metrics. A novel benchmark data set was created for each SERVQUAL metric. The data set was analyzed through text mining and sentiment analysis.
Findings
By comparing the results from social media with official service quality report from the Department of Transportation, the authors found that the proposed service quality metrics from social media are valid and can be used to estimate the service quality.
Practical implications
This paper presents service quality metrics and a methodology that can be easily adopted by other businesses to assess service quality. This study also provides guidance and suggestions to help businesses understand how to collect and analyze social media data for the purpose of evaluating service quality.
Originality/value
This paper offers a novel methodology that uses text mining and sentiment analysis to help the airline industry assess its service quality.
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Leo Yat Ming Sin and Suk‐ching Ho
Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the…
Abstract
Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.