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Aluminum tripolyphosphate was used as a corrosion inhibitor in a simulated concrete pore solution. For studies of the inhibition mechanism of aluminum tripolyphosphate on the carbon steel, its influence on the pitting initiation on the carbon steel in a Cl⁻ containing pore solution were investigated.

Potentiodynamic polarization curves, Mott–Schottky plots and potentiostatic polarization of the carbon steel in the pore solution with different content of aluminum tripolyphosphate were measured, as well as the optical micrographs of pitting on the carbon steel was observed.

The metastable pitting potential and the stable pitting potential increased, while the donor density and the flat band potential decreased with the concentration of aluminum tripolyphosphate in solution. Furthermore, the initiation of pitting was suppressed, as well as the transition from metastable to stable pitting was hindered by the aluminum tripolyphosphate. The scale parameter (a), in the extreme distribution of the maximum current peak, could be used to predict the transition from metastable to stable pitting.

The inhibition mechanism of aluminum tripolyphosphate on carbon steel in pore solution was revealed. It suppresses the initiation of pitting and hinders the transition from metastable to stable pitting. Furthermore, a parameter defined as the scale parameter (a) in the extreme distribution of the maximum current peak was introduced to predict the transition from metastable to stable pitting.

The essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.

Based on the Grounded Theory, this paper has collected and analyzed the value symbols, character images and theme stories of Chinese narrative advertisements and constructed the cultural archetype framework of Chinese brands. This paper makes a comprehensive application of Charmaz's constructivist analysis and the main axis analysis and inspection method advocated by Strauss, with the aim of building a more objective and systematic theoretical framework for the Chinese brand cultural archetype.

In this framework, it revealed: (1) Chinese brand's cultural archetype can be divided into 12 concrete archetypes according to individual's relationship with self, the other, community and nature; (2) Consumers' different ways of self-categorization are attributed as the essential difference among various archetypes. This paper also compared and analyzed the differences between Chinese and Western cultural archetypes from three perspectives, formation of social structure, pedigree of myth and character's feature.

This paper has certain innovative significance to the theoretical construction of the archetype of Chinese brand culture. First, based on the cultural perspective, this paper applied the cultural psychological connotation of archetype to the brand research across culture, which is more conducive to the researchers' investigation of the cultural psychology of consumers in the cross-cultural context? Second, based on the identification and comparative study of Chinese brand culture archetype, it provides a new expansion and supplement for the research on brand internationalization and globalization in emerging countries.