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The aim of this study is to determine the effects of brand components (CBBE, brand fit, brand image, brand reputation, brand familiarity) on consumers brand portfolio attitude via perceived risk (for two main portfolio strategies).

The study used a structured questionnaire to collect primary data from 636 consumers who made purchases from companies using house of brand (318) and branded house strategy (318). By conducting reliability and validity analysis, the model of this study was tested with confirmatory factor analysis and path analysis methods, using structural equation modeling.

According to the results of the path analysis, the effects of CBBE and brand reputation on brand attitude were confirmed for both house of brand and branded house strategy. Moreover, the full and partial mediating effect of perceived risk was proven in the relationships.

One of the limitations of the study is determining a portfolio of brands for each strategy and collecting data for these brands. In addition, since the number of consumers using brand portfolios could not be reached in the study, data could be collected using the purposeful convenience sampling method. For this reason, it is thought that research conducted with the data obtained through systematic sampling methods can yield more reliable results.

Managers of companies with a brand portfolio should work on a main strategy that enhances CBBE and brand reputation regardless of the strategy they use. After these two variables, the variable that portfolio managers need to address is brand fit.

It will offer different perspectives in terms of understanding which portfolio strategy is needed, and which predecessors and outputs can be produced. Also, the findings of the research will produce important results to reduce the perceived risks of consumers and increase their positive attitudes toward brand portfolios.

While existing literature offers valuable insights into social media knowledge, absorptive capacity, and competitive intelligence, it does not fully address the integrated activities involved in generating valuable knowledge. This study aims to address this gap by investigating how high-tech companies leverage knowledge acquired from social media, mediated through absorptive capacity, to generate valuable competitive intelligence.

A total of 270 valid responses were collected from high-tech company managers through an online survey. PROCESS Model 4, employing 5,000 bootstrap samples and 95% confidence intervals, was used to assess the constructs of interest. Using the Knowledge-Based View, this approach tested the mediating role of companies' absorptive capacity in the association between knowledge acquisition from social media and competitive intelligence processes.

The results indicate that knowledge acquisition from social media, both directly and indirectly (through absorptive capacity), positively influences competitive intelligence processes, including collection and analysis.

Acquiring knowledge from social media does not necessarily lead to superior intelligence in companies. This study helps managers focus on enhancing companies' absorptive capacity for more effective competitive intelligence processes.

This study investigates the role of absorptive capacity in terms of the connection between acquiring knowledge from social media and competitive intelligence. The findings have significant theoretical and managerial implications, providing valuable insights that could help high-tech company managers improve intelligence generation in their companies.

The aim of this study is to develop a knowledge scale for nutrients of tropical and traditional fruits for university students and conduct its validity and reliability. Another purpose of the study is to determine whether or not the students' knowledge mean scores about nutrients of tropical and traditional fruits vary based on their demographic information.

The design of the study was the survey model. While the population consisted of 1,551 students studying in the faculty of health sciences, Gazi University, the sample consisted of 668 students who were determined based on criterion sampling.

When examining in terms of gender of the students, it was determined that even though mean score of the knowledge scale for nutritional values of tropical and traditional fruits was slightly higher in female students (X¯ = 8.12) than male students (X¯ = 7.71), there was an insignificant difference between them (t₍₆₆₆₎ = 1.25, p > 0.05). A significant difference was determined between the students' knowledge mean scores of the knowledge scale for nutritional values of tropical and traditional fruits in terms of residence place (t₍₆₆₆₎ = 2.86, p < 0.5). While the nutritional value mean score of the students residing in Ankara was low (X¯ = 7.67), the nutritional value mean score of the students residing out of Ankara was high (X¯ = 8.58).

When the scale developed in this study is analysed according to demographic information, it can be asserted that the students had knowledge about the nutrients of tropical and traditional fruits. Although tropical fruits are expensive, they still prefer these fruits. It can be stated that the students had knowledge about the diversity, nutritional compounds and antioxidant content of tropical and traditional fruits.

Despite high aspirations to pursue personal development, self-sustaining employment, socio-economic integration, and stable futures in their host, origin, or resettlement countries through higher education, intersecting legal, economic, linguistic, and sociocultural barriers severely constrain refugees’ options. There is limited research on how refugee students overcome these barriers to access higher education, particularly in displacement settings like Turkey, which perpetuates a deficit view of these learners. This chapter seeks to address this gap and challenge deficit ideologies through an asset-focused perspective on the stories of 10 Syrian young adults accessing higher education during forced displacement in Turkey using a composite narrative portrait crafted based on common experiences running across the participants’ individual narratives. The narrative illustrates the importance of equitable policies, quality language instruction, inclusive pedagogies, and supportive interpersonal relationships for young people aspiring to invest in their futures during displacement as well as the resourceful and dynamic strategies they devise.