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This study aims to contribute to the healthy eating literature by analyzing whether fear of coronavirus disease 2019 (COVID-19), ability to prepare food and the safety-seeking are antecedents of the intention to consume healthy foods during COVID-19 pandemic.

The authors conducted two studies. The first study was done with a sample of 546 valid respondents. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze data. The second study was qualitative, in which 40 subjects took part. Data were analyzed using thematic analysis.

The main findings reveal that ability to prepare food and the safety-seeking are strong antecedents of the intention to consume healthy foods. In addition, safety-seeking mediates the relationship between fear of COVID-19 and intention to consume healthy eating. However, high levels of fear did not influence the ability to prepare food and intention to consume healthy foods. Also, the ability to prepare food does not mediate the relation between fear of COVID-19 and intention to consume healthy food.

This study is among the first to consider terror management propositions to analyze the intention to consume healthy foods during COVID-19 pandemic. From a scientific point of view, it has several contributions to the literature. First, this study provides advances and innovation in the field by identifying new explanatory relations. Second, this study extends the scope of terror management health model (TMHM) by analyzing it in the pandemic context. Third, the findings seem to provide empirical support for recent criticism of TMHM assumptions. Moreover, practical implications are outlined to public health decision-makers and healthy food businesses on increasing consumers’ intention to healthy eating.

The study aims to analyze the innovative practices carried out in the collaborative complex in the city of Caruaru-PE.

The research is qualitative, carried out through a single-case study to analyze the innovative practices of Plural Colab. In data analysis, the authors have used the content analysis technique.

The results demonstrate the explanatory strength of the approach to innovative practices, highlighting people's daily engagement in the real work of innovation, which usually goes unnoticed in traditional approaches and models.

This study becomes essential given the need to research innovative management practices research. In addition, studies focused on innovation are generally directed to large companies, leaving aside the reality of micro and small business (MSBs) managers.

This paper aims to propose a framework to assess the readiness of Brazilian small and medium service companies to use Industry 4.0 technologies to improve the efficiency of processes, reinforcing the idea that evaluating and planning the implementation is as important as the use, without the need for big investments.

The paper presents two applications on the readiness level of small and medium enterprises, with support from researchers and stakeholders. The literature seems to focus more on the maturity level than on providing a sequence of operational steps or decision support. It would lead to better implementation of I4.0 technologies in assessing the company’s readiness level to adopt them.

The authors analyze the relevant case studies in Brazilian small and medium service enterprises based on the proposed framework to investigate the main challenges and hardships for Industry 4.0 readiness in the current scenario and outline directions to increase their readiness for adopting key Industry 4.0 technologies. Moreover, the case studies consolidate a fundamental advantage to small and medium enterprise service: a guided implementation provides more knowledge about products, processes and I4.0 technologies, even in unsuccessful case studies.

The need was identified when studying market trends with the digital transformation provided by Industry 4.0 technologies and, in parallel, the difficulties of small and medium service companies in adapting to this new scenario. Through the proposed framework, an action plan can be drawn up with well-defined objectives, goals and activities so that the service enterprises can increase their Industry 4.0 readiness level within three months.

A relevant aspect is that this study is based on feedback from stakeholders and managers, which makes the analyses and conclusions from empirical points of view without relevant theoretical knowledge of the relationship between I4.0 technologies. Therefore, the proposed framework made it possible to diagnose the organization’s external and internal environments, allowing the ideal condition and the current situation of the companies to be compared, as argued in the Industry 4.0 readiness literature review.