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Article
Publication date: 12 September 2016

Nadia Zainuddin, Leona Tam and Angie McCosker

This paper aims to investigate the concept of value self-creation and provides a formal definition for this concept. The paper suggests that it sits within an overall continuum of…

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Abstract

Purpose

This paper aims to investigate the concept of value self-creation and provides a formal definition for this concept. The paper suggests that it sits within an overall continuum of value creation that includes value delivery and value co-creation.

Design/methodology/approach

A proposed model of value self-creation was developed and empirically tested in a health care self-service, bowel screening. An online, self-completion survey was administered to Australian men and women aged 50 years and above, as this represents the primary target population for bowel screening.

Findings

The results of the structural equation modelling in AMOS suggest that consumers can self-create value, leading to desired outcomes of satisfaction with the consumption experience and behavioural intentions to engage with the self-service again in the future. The findings provide empirical evidence to suggest that consumers’ behavioural contributions represent the most important consumer contributions in self-service, followed by cognitive contributions.

Originality/value

The study provides an empirically validated model of value self-creation in health care self-service. Much of the existing research on value co-creation has concentrated on traditional service types and is ill-placed to explain the value creation processes in self-services. This study offers originality by addressing this gap and demonstrating to service managers how they can manage consumer contributions towards a self-service and facilitate value-self creation, even though they are not present during the consumption stage of the consumption process.

Details

Journal of Services Marketing, vol. 30 no. 6
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 13 April 2015

Peter Rex Massingham and Leona Tam

The purpose of this paper is to examine the relationship between human capital (HC) and value creation and employee reward. HC is an important component of intellectual capital…

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Abstract

Purpose

The purpose of this paper is to examine the relationship between human capital (HC) and value creation and employee reward. HC is an important component of intellectual capital (IC). There is growing interest in how IC can be used to create organizational value. This paper addresses the need for critical analysis of IC practices in action. Based on data gathered from three annual surveys at Australia’s second largest public sector organization, the paper introduces psychological contract (PC) as new HC factors, and develops a method to measure HC in terms of value creation (work activity) and employee reward (pay). The findings have practical implications for managers in using the paper’s HC measurement to achieve strategic alignment (SA) of the workforce.

Design/methodology/approach

The research was based on data gathered from three annual surveys (2009-2011) of staff at Australia’s second largest public sector organization. A total of 248 questionnaires were completed. Three independent variables conceptualized HC: first, employee capability (HC1); second, employee satisfaction (HC2); and third, employee commitment (HC3). Two dependent variables were tested: work activity and pay. The data collected in this study was analyzed through the use of bivariate correlation and linear regression using SPSS software.

Findings

The paper’s major finding is that HC1 (employee capability) and HC2 (employee satisfaction), had a direct positive relationship with the importance of work activity. The paper’s second finding was that only HC1 has a direct positive relationship with the pay. However, HC3 (employee commitment) had a direct negative relationship with the importance of work activity. Further, HC2 and HC3 had no relationship with pay. The research project organization (RPO) achieved SA with employees’ capability and motivation; as well as employee capability and pay. However, inequities emerge in terms of employee commitment and value creation (work activity) and in the PC factors and pay.

Research limitations/implications

While the research findings are limited by them being based on a single RPO, this is offset to some degree by the longitudinal nature of the study and the size of the RPO. It also presents opportunities for further research, particularly in terms of further testing of the new conceptualization of HC in other organizations and industry settings, and investigation of the failed hypotheses: PC and pay; and employee commitment and work activity.

Practical implications

While strong PC employees are being asked to do important work, they are not always being paid at the rate of colleagues doing similar work. This will create perceptions of distributive justice, which will make those with strong PC unhappy, thereby decreasing their PC, disrupting the SA of the value creation, and lead to employee turnover. Managers can address this problem by using the HC method outlined in this paper to introduce methods such as merit increases and variable pay. While this is problematic for public sector organizations often constrained by having to fit salary awards, innovative organizations are increasingly considering more flexible pay systems.

Originality/value

The paper introduces a new conceptualization of HC, and two proxies for organizational performance: pay and work activity. The paper addresses calls for IC in practice research to make the field more relevant for practitioners. The HC model introduced will allow managers to act on IC measurement by linking HC value with adequate pay, increasing motivation, commitment, and productivity, leading to increased innovation and reduced employee turnover.

Details

Journal of Intellectual Capital, vol. 16 no. 2
Type: Research Article
ISSN: 1469-1930

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Available. Content available
Book part
Publication date: 1 January 2006

Naresh K. Malhotra

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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Book part
Publication date: 1 January 2006

Richard P. Bagozzi

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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Article
Publication date: 14 February 2025

Madhura Konale, Niyaz Panakaje, S. M. Riha Parvin, Abhinandan Kulal and Ujwala Kambali

In the evolving digital landscape, customers connect with the diversified digital marketing platforms, posing both obstacles and opportunities to consumers. In response to the…

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Abstract

Purpose

In the evolving digital landscape, customers connect with the diversified digital marketing platforms, posing both obstacles and opportunities to consumers. In response to the changing landscape of social media and technical advances within the fashion business, the study aims to investigate the role of virtual fitting rooms in influencing consumer behaviour and purchase intentions through social media, with respect to fashion products.

Design/methodology/approach

The study used a combination of primary and secondary data, relying on secondary sources to identify research gaps and construct the conceptual framework and a survey-based approach enabled the collection of 352 responses from metropolitan cities of India like Bangalore, Chennai, Kolkata and New Delhi using snowball sampling for studying research variables. The hypothetical relationships were tested using various statistical techniques such as multiple regression analysis, measurement model assessment using confirmatory factor analysis and structural equation modeling (SEM).

Findings

The present study connects the dots between social media, virtual fitting rooms, engagement characteristics, buying intentions and consumer purchasing behaviour by manifesting a positive association with engagement metrics that correspond to the current user-behaviour pattern. As per results, virtual fitting rooms are significantly associated with effectiveness of social media. Moreover, social media as a mediator significantly amplifies the impact of virtual fitting rooms on the intents and behaviour of consumers while making purchases.

Originality/value

Research spotlights the novel findings (i.e. interactive, visual, personalized shopping moments and social capabilities features) of social media in enhancing the interaction with virtual fitting rooms, which shapes the fashion purchasing decisions.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 8 January 2019

Zaryab Sheikh, Liu Yezheng, Tahir Islam, Zahid Hameed and Ikram Ullah Khan

The purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions, which lead…

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Abstract

Purpose

The purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions, which lead to use behaviour of social networking sites for social commerce.

Design/methodology/approach

Data were collected from 343 users of social networking sites in Pakistan. The data analysis was conducted using PLS-SEM.

Findings

The results show that SCCs have empowered consumers through the existence of virtual groups, ratings and reviews and recommendations and referrals, thereby having a significant impact on social commerce intentions. The relationship quality with social networking sites, measured through commitment, satisfaction and trust, also proved to be a leading forecaster of social commerce intentions. The impact of social support could not positively influence the relationship quality with the social networking site. However, social support influences the social commerce intentions significantly.

Research limitations/implications

Future research should enrich model with some moderating variables and data may be collected from actual online shoppers only.

Practical implications

This study provides valuable insights to retailers to formulate their social commerce strategies as per decision factors results to have maximum engagement of consumers in social commerce.

Originality/value

The study proposes the unique model for finding the social commerce intentions and use behaviour using social support theory, relationship marketing theory and information systems literature.

Details

Information Technology & People, vol. 32 no. 1
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 29 April 2014

Zhikun Ding, Fungfai Ng and Jiayuan Wang

An important assumption in testing theoretical models is measurement invariance. However, little research in construction project management investigates the issue of measurement…

381

Abstract

Purpose

An important assumption in testing theoretical models is measurement invariance. However, little research in construction project management investigates the issue of measurement invariance. To bridge the gap, the current paper aims at: first, testing trust measurement invariance in project teams across gender; second, delineating various measurement invariance tests and demonstrating them with Amos; and last but not least, increasing researchers' awareness about measurement invariance issue in the construction project management field.

Design/methodology/approach

The measurement invariance of trust across gender is investigated using survey data collected from architects in project design teams of A-level architectural design institutes in China. Multisample confirmatory factor analysis is conducted with Amos to test configural invariance, metric invariance, scalar invariance, factor covariance and variance invariance, error variance invariance, latent mean invariance of the Chinese version of McAllister's two-dimension trust scale.

Findings

All the test results of the above invariances are supportive. Goodness-of-fit indexes such as CFI deserve more empirical studies to verify.

Research limitations/implications

The results imply that the trust structure of male and female architects is equivalent. In other words, male and female architect data of trust research in construction project management could be aggregated.

Practical implications

It is recommended that test of measurement invariance should be conducted while new measurement scales are under construction.

Originality/value

Since all the invariance tests are rarely conducted within a single study, the current research is the first paper to investigate the measurement invariance issue in the construction industry.

Details

Journal of Engineering, Design and Technology, vol. 12 no. 2
Type: Research Article
ISSN: 1726-0531

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Article
Publication date: 29 August 2024

Geeta Marmat and Muhammad Kashif

This study aims to develop a micro-meso-macro framework of brand pride to understand brand pride, its forms, characteristics and the interdependence of this construct, in a…

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Abstract

Purpose

This study aims to develop a micro-meso-macro framework of brand pride to understand brand pride, its forms, characteristics and the interdependence of this construct, in a comprehensive manner.

Design/methodology/approach

Literature in brand pride has been systematically extracted, analysed and evaluated, to propose an integrated framework which presents a holistic view of brand pride.

Findings

At the micro level, brand pride is associated with owning individual level characteristics such as personality, culture, values, beliefs and motivation action and behaviour of the individual; at the meso level, brand pride is associated with characteristics at brand level, actions and behaviour such as brand personality, brand value and image. At the macro level, brand pride is associated with brand interactive characteristics, actions and behaviour, at a broader network of systems and environment such as brand responsible behaviour and brand’s adaptability in creating a robust network in uncertainty.

Originality/value

This paper identifies brand pride as a useful connecting point between brands and the surrounding environment, to achieve a more sustainable branding practice. Although previous researchers explored its effects on brand loyalty in various contexts, a comprehensive, holistic model for enhancing brand pride, suitable for application at various situations and various levels, was missing. This research fills this gap through a unique contribution by proposing a micro-meso-macro framework, which is a three-layered approach to brand pride.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

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Article
Publication date: 14 January 2025

Esraa Essam, Mohamed Kamal Abdien, Mona Omar Barakat and Mostafa Abdelaziz Elsaqqa

This study is based on the extended theory of planned behavior (TPB) and attempts to shed light on what influences restaurant consumers’ intentions to eat locally sourced meals.

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Abstract

Purpose

This study is based on the extended theory of planned behavior (TPB) and attempts to shed light on what influences restaurant consumers’ intentions to eat locally sourced meals.

Design/methodology/approach

Data from 698 respondents were gathered through a web-based survey employing a quantitative methodology.

Findings

The findings indicated that several motivating factors, subjective norms and perceived behavioral control positively influence respondents’ attitudes toward dining at restaurants serving meals that are obtained locally. Also, attitudes significantly predicted intentions and mediated the relationship between the motivating factors and intention to consume local meals. Furthermore, subjective norms and perceived behavioral control moderated the relationship between attitude and intention.

Research limitations/implications

The study offers implications for both theory and practice. In the context of Egypt in particular, this study advocates for sustainable food production and consumption in restaurants. The study focused only on consumers; it suggests that subsequent research should examine the restaurant operators’ perspective.

Practical implications

To draw in and please more locavores, restaurant management can use buzzwords like “safe food,” “fresh food” and “environmental labels.” They should also provide their consumers with the backstory of menu items, including where food comes from, how it’s made and how it gets transported.

Originality/value

This study tests an adapted model built on TPB and advocates for sustainable production and consumption in line with the United Nations 2030 Agenda for Sustainable Development Goals.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 12 August 2024

Tran Tuan Kiet

Building information modeling (BIM) is a popular technology in modern construction, but its implementation faces numerous difficulties, which are known as problematic issues of…

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Abstract

Purpose

Building information modeling (BIM) is a popular technology in modern construction, but its implementation faces numerous difficulties, which are known as problematic issues of BIM implementation (PIBIs). This study aims to identify and analyze PIBIs based on the perceptions of practitioners in Vietnamese BIM-implemented construction contractors and similar BIM adoption-level countries.

Design/methodology/approach

The research is conducted in three stages. After a comprehensive literature review, PIBIs are identified and ranked based on the Delphi method and questionnaire survey. Next, interpretive structural modeling (ISM) is used to provide a hierarchy of system PIBIs. Finally, the driving and dependence power of PIBIs are determined using Fuzzy-Matrice d'Impacts Croisés-Multiplication Appliquée à un Classement (MICMAC) analysis.

Findings

This study evaluates 32 PIBIs for small and medium contractors (SMCs) and 28 PIBIs for large contractors (LCs) in Vietnam. This study also develops a systematic framework for contextual relationships and analyzes the relationships among PIBIs using ISM-Fuzzy MICMAC analysis. The results show that different standards or techniques, modeling software limitations and information management significantly impacted LCs, while a lack of senior leadership support and incompatible software affected SMCs, causing other PIBIs.

Originality/value

This study is among the first attempts to investigate the problematic issues emerging during the BIM implementation process at the organizational level in Vietnam as well as other developing countries. The study results could be considered valuable references for BIM practitioners. Furthermore, this knowledge can enable contractors to avoid problems while adopting BIM, thereby increasing their ability to implement BIM successfully and using critical resources more efficiently.

Details

Built Environment Project and Asset Management, vol. 14 no. 6
Type: Research Article
ISSN: 2044-124X

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