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This paper investigates the everyday CEO communication in social media, with particular focus on Twitter. The purpose of this paper is to contribute with insights into how expectations on corporate leaders to be present in social media are translated into everyday communication practice and thereby add to literature on narrative leadership.

A content analysis of the Twitter feed of Håkan Nygren, the CEO of the Swedish digital bank Nordnet. In order to answer the question – what are the stories and the rhetoric of a CEO in the banking sector an ordinary day? – the data set covers the totality of tweets by Nygren from 10 April 2013 to 31 December 2015.

The everyday Twitter narrative of Nyberg challenges established ideas of social media about personalised tone and interactions by highlighting three characteristics: limited scope of actors and content including the local Nordnet sphere, a formal tone in the tweets mainly based on corporate information and presentation, and few examples of dialogue and a limited number of voices outside of Nordnet. The data set of Nyberg’s Twitter feed during a period without any major events or crises for Nordnet paints a picture of a rather non-personal CEO with limited ideas on his mind to share online and with few friends.

Studies on social media and corporate communication have largely focussed on organisational crises. This study focuses on everyday narratives of managers and proves that the role of social media must be interpreted more broadly and as playing multiple roles, and that these roles are changing due to time and situation.

The purpose of this paper is to analyze how political leaders can rhetorically use social media to construct their leadership, with a special focus on character – rhetorical ethos.

The authors used a qualitative case study which consisted of two political leaders’ activities on Twitter. The leaders were chosen on the basis of similarity – both foreign ministers in Scandinavian countries and early adapters to ICT. All tweets, including photos, for selected period were analyzed qualitatively with the classical rhetorical concept of ethos.

Social media is the virtual square for political leadership. The two political leaders studied use social media similarly for rhetorical means and aims, with ethos as rhetorical strategy. The rhetorical ethos they constructed differs radically though: busy diplomat vs a super-social Iron man. There is no single constructed ethos that political leaders aim for.

Even though this is just one qualitative case study, it shows a variety of rhetorical means and constructs of ethos in political leadership.

The study shows a possibility for political leaders to construct their own image and character through social media, for a potentially large audience of voters, without being filtered by political parties or media.

This study contributes to the evolving area of rhetoric in leadership/management and it adds to knowledge about how political leaders use social media.

The purpose of this paper is to investigate the relation of spirituality and creativity in business context.

The paper presents practical examples of spiritual-based creative business models in different faith traditions (Hinduism, Christianity and Anthroposophy).

Spirituality and a deep sense of connectedness are essential to enhance creativity and care in business. Spirituality creates free space and openness to allow the future to emerge organically. It creates a distance between the self and the pressures of the market and the routines of business and daily life. This distance is a necessary condition for developing creative, ethical and responsible solutions to the complex challenges around us.

Spiritually inspired creative business models overcome the instrumental rationality and materialistic orientation of today’s business management which produces large scale ecological, social and ethical “ills.” The paper shows that alternative business management practices need a spiritual foundation to be more creative and caring.