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Article
Publication date: 1 March 1985

Len Cardwell

This article quite deliberately highlights some of the pitfalls awaiting the naive male manager in his first encounters with managerial responsibilities for women. Could a man be…

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Abstract

This article quite deliberately highlights some of the pitfalls awaiting the naive male manager in his first encounters with managerial responsibilities for women. Could a man be so innocent? Readers may wish to reflect on the fact that the author's experiences are not that uncommon.

Details

Women in Management Review, vol. 1 no. 3
Type: Research Article
ISSN: 0964-9425

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Book part
Publication date: 25 November 2021

Abstract

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Women Courageous
Type: Book
ISBN: 978-1-83982-423-4

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Article
Publication date: 1 January 2006

David Ballantyne

To locate the underlying service logic of each of three leading texts and to examine points of variance.

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Abstract

Purpose

To locate the underlying service logic of each of three leading texts and to examine points of variance.

Design/methodology/approach

A critical review and comparative analysis of the main tenets of each text.

Findings

Each text combines a service perspective and a relationship perspective to marketing management. Each author seems to favour a service perspective on some issues but at other times a relationship perspective. This apparent epistemological pluralism is resolvable and a pathway to synthesis suggested.

Practical implications

What stands out in a critical reading of these texts is the provocation offered to readers to go beyond the limits of services marketing orthodoxy. In this there are implications for pedagogical development.

Originality/value

Gives insights into the current debate on development of a more broadly based service‐dominant logic of marketing.

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