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A candidate’s cultural fit is often just as important as their skill set, but more difficult to screen for. Behavioral interviewing, which involves probing into a candidate’s past behavior to predict their future behavior and performance, gives recruiters a reliable indication of whether or not a candidate will succeed in a specific role and carries the significant added benefit of helping minimize the influence of unconscious bias.

The authors explore three reasons why behavioral interviewing is more relevant now than ever before. They also outline specific recommendations for how companies can implement behavioral interviewing.

While it is hard to find enough hours in the day without adding the burden of interviewer training to your plate, there is never been a better time to embrace behavioral interviewing. Failure to train hiring managers and interviewers how to interview effectively can result in a poor candidate experience, and an over-reliance on alternatives such as skills-fit and culture-fit interviewing techniques will prove far less effective in determining the best candidate for the job.

This article explores three key topics among HR practitioners – hiring, culture and retention – and helps to identify how companies can alter their hiring/interviewing process to achieve a better candidate fit for their organization.

The purpose of the paper is to systematically review and summarize the literature addressing various sources of online brand equity. The evolution of social media, online forums and virtual communities drive the diversity in nomenclature of online marketing variables. Different researchers have used different marketing variables to indicate the same source of online brand equity. The definitions of the marketing variables change with the change in context, due to the complex e-commerce environment. The marketing variables used in different studies have lead to a conceptual overlap and repetitiveness.

This confusion is sought to be classified by the proposed classificatory scheme that used content analysis of 42 previous studies. The definitions of the antecedents of sources of the online brand equity used by the authors are analyzed with the help of content analysis to summarize the marketing variables in a meaningful way.

The paper identifies 15 major marketing variables by authors in their studies related to various sources of online brand equity. The final list contains 13 frequently used variables which also comprises variables which are evolving due to the dynamic e-commerce environment like the feeling of “virtual-real”.

The variables identified can be used by the businesses as a check list to their marketing activities.

This is the first paper which identifies and clarifies the ambiguity present in the application of the various online marketing variables.

The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk and credence products such as gemstones.

An online survey of purchases of Thai gemstones was used to collect the data. Partial Least Squares was used to test the conceptual model of the study.

The results of this study suggest that the type of internet marketing strategy used by the seller (the place strategy) and the buyer's privacy and security practices influence a buyer's perceived risk to purchase gemstones online. Furthermore, the study showed that perceived risk reduces trust and perceived risk reduces online purchases.

The implications of these results are that privacy and security concerns of online buyers must be addressed in order to reduce perceived risk and thereby increase trust which is fundamental to the amount purchased online.

Online marketers of highly risky products need to consider that policies that promote trust and reduce risk are important means of increasing purchases. In particular, the use of multichannels will reduce perceived risk.

This is a rare study which examines purchases of expensive, complex, high risk and credence products such as gemstones. It is also a study which examines the behaviour of organisational buyers. Also actual reported online purchases are investigated rather than just intent.