Gopalkrishnan R. Iyer and Lee Jarvis
The purpose of this paper is to examine corporate social responsibility (CSR) issues in the context of the hospitality industry and offer some avenues for future research.
Abstract
Purpose
The purpose of this paper is to examine corporate social responsibility (CSR) issues in the context of the hospitality industry and offer some avenues for future research.
Design/methodology/approach
The paper reviews several domains of CSR and takes stock of some exemplar research from hospitality management pertaining to each domain. Particular note is taken of research that explores CSR issues outside the Western world. Several unanswered questions are then noted along with suggestions for future research.
Findings
Based on prior literature, four CSR domains were identified as instrumental, social/legal/political, ethical and environmental. CSR issues in hospitality research have predominantly focused on the instrumental domain while there is scant research on other domains. CSR adoption in the multinational context was identified as due from stakeholder pressures, competitive environment and cultural environment.
Research limitations/implications
The paper identifies some unanswered questions in transnational operations of hospitality firms and suggests avenues for future research.
Practical implications
The paper recommends that due attention must be given to contextual issues in the conceptualization, focus and practice of CSR by multinational hospitality firms.
Originality/value
The paper offers a review of hospitality research on various CSR domains. It offers some unanswered research questions that may spur future research, discussion and debates among academics, students and executives.
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Jason Lortie, Kevin C. Cox, Philip T. Roundy and Lee Jarvis
Despite intense scholarly interest in social entrepreneurship, opportunity recognition remains a poorly understood facet of the phenomenon. Linkages between the micro- and…
Abstract
Purpose
Despite intense scholarly interest in social entrepreneurship, opportunity recognition remains a poorly understood facet of the phenomenon. Linkages between the micro- and macro-level forces shaping social entrepreneurship are particularly unclear. The purpose of this paper is to introduce the concept of institutional channeling, the process by which institutions socialize and direct individuals into specific knowledge corridors, as a key mechanism influencing the ability of entrepreneurs to identify and create different types of opportunities.
Design/methodology/approach
Through a synthesis of institutional theory and the knowledge corridor thesis, this research offers a theory explaining why some individuals are able to recognize opportunities for social entrepreneurship.
Findings
The authors develop a conceptual model that explains how non-contested institutions channel entrepreneurs into homogeneous knowledge corridors, which support the creation of purely for-profit and non-profit organizations. By contrast, experiences involving institutional plurality activate and enable heterogeneous knowledge corridors, which are associated with the ability to recognize opportunities, like social entrepreneurship, that blend institutions.
Originality/value
The central contribution of this paper is an explanation of why certain individuals, because of their institutional experiences, are more likely than others to recognize for-profit, non-profit and social opportunities. This article highlights that previous efforts at addressing this issue were predominantly centered at the micro level of analysis and focus on individual entrepreneurs and their identities, personality traits and social networks. Although these studies have shed light on important facets of opportunity recognition, they do not sufficiently explain the influence that institutions can have on the micro processes involved in social entrepreneurship opportunity recognition.
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Thomas Gegenhuber, Danielle Logue, C.R. (Bob) Hinings and Michael Barrett
Undoubtedly, digital transformation is permeating all domains of business and society. We envisage this volume as an opportunity to explore how manifestations of digital…
Abstract
Undoubtedly, digital transformation is permeating all domains of business and society. We envisage this volume as an opportunity to explore how manifestations of digital transformation require rethinking of our understanding and theorization of institutional processes. To achieve this goal, a collaborative forum of organization and management theory scholars and information systems researchers was developed to enrich and advance institutional theory approaches in understanding digital transformation. This volume’s contributions advance the three institutional perspectives. The first perspective, institutional logics, technological affordances and digital transformation, seeks to deepen our understanding of the pervasive and increasingly important relationship between technology and institutions. The second perspective, digital transformation, professional projects and new institutional agents, explores how existing professions respond to the introduction of digital technologies as well as the emergence of new professional projects and institutional agents in the wake of digital transformation. The third perspective, institutional infrastructure, field governance and digital transformation, inquires how new digital organizational forms, such as platforms, affect institutional fields, their infrastructure and thus their governance. For each of these perspectives, we outline an agenda for future research, complemented by a brief discussion of new research frontiers (i.e., digital work and sites of technological (re-)production; artificial intelligence (AI) and actorhood; digital transformation and grand challenges) and methodological reflections.
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Lee C. Jarvis, Rebekah Eden, April L. Wright and Andrew Burton-Jones
Digital transformations represent an increasingly salient empirical phenomena for institutionalists studying the processes by which institutions evolve, erode, or otherwise…
Abstract
Digital transformations represent an increasingly salient empirical phenomena for institutionalists studying the processes by which institutions evolve, erode, or otherwise change. Yet, there have been few meaningful attempts to engage with insights from the information systems (IS) literature, despite digital innovation and diffusion falling squarely within its domain. This essay makes an initial attempt at integration by offering a two-by-two framework which crosses salient theoretical categories within the IS and institutional literatures. From the former, we draw on concepts of system acceptance and resistance, and from the latter, we draw on concepts of institutional maintenance and change. Each quadrant in our framework represents user responses happening because of, in reaction to, or toward various institutional dynamics. We illustrate each quadrant with data collected as part of a study of digital transformation in the field of public healthcare in Australia. We use our illustrative case to open up research questions which researchers might use to frame their own studies of digital transformations as a form of institutional change. We conclude with a discussion of what other theoretical advances or insights might be yielded from greater collaboration between institutionalists and IS scholars. This essay contributes to the nascent study of digital transformations as a form of institutional change through examining how complementary concepts of the IS and institutional literatures might be used simultaneously to understand the intersection of digital innovation and diffusion and the institutional arrangements governing the fields which they change.
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This review aims to put forth a conceptual understanding of greenwashing. It also identifies the antecedents and consequences of customer perceptions of greenwashing in the…
Abstract
Purpose
This review aims to put forth a conceptual understanding of greenwashing. It also identifies the antecedents and consequences of customer perceptions of greenwashing in the hospitality industry in the recent context, which has remained superficial and fragmented in previous studies.
Design/methodology/approach
Published literature between the years 2000 and 2022 was examined, following the scoping review approach. After screening out irrelevant and duplicate literature, a total of 54 published literature items were considered.
Findings
Despite a profound understanding of customer perceptions of greenwashing, the findings show that the majority of customer perceptions of greenwashing are determined by the green efforts of hotel operators, through means such as green knowledge sharing, green marketing, the disclosure of green information, resource conservation claims and environmental certification. Additionally, customer perceptions of greenwashing determine a variety of customer green behaviors where customer green attitude plays an intervening role.
Practical implications
A benefit of the proposed conceptual model for hospitality stakeholders is that it aids in understanding customer suspicion regarding the legitimacy of hotel green practices. The conceptual model of this review, and a 2 × 3 matrix on hotel environmental performance and communication, provides a theoretical lens for scholars and practitioners in the hospitality industry to develop effective green strategies and practices, reducing customer perceptions of greenwashing while positively influencing customer green behavior. This review presents a launching platform from which research on greenwashing in the hospitality industry can skyrocket.
Originality/value
In previous studies, the conceptual understanding of greenwashing in hospitality has remained inconsistent, shallow and mixed. This review identifies the different and previously deeply underexplored antecedents and consequences of customer perceptions of greenwashing and presents them in a conceptual model.
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The purpose of this paper is to explore one of the cognitive processes whereby persons develop intentions to enact entrepreneurial behaviours via exploring entrepreneurial…
Abstract
Purpose
The purpose of this paper is to explore one of the cognitive processes whereby persons develop intentions to enact entrepreneurial behaviours via exploring entrepreneurial identification as a significant influence on an individual’s intentions to recognise and exploit opportunities.
Design/methodology/approach
In this conceptual paper, insights from Ajzen’s theory of planned behaviour are utilised to develop propositions regarding the influence of entrepreneurial identification on intentions to search for opportunities and commit resources to exploiting opportunities. The role of two behavioural controls – entrepreneurial munificence and domain relevant knowledge – are discussed as influencing both an individual’s ability and desire to recognise and exploit opportunities. Opportunity recognition and exploitation are also suggested to reinforce an individual’s entrepreneurial identification, creating a recursive relationship between identification and entrepreneurial behaviour.
Findings
The lack of insight into cognitive processes has contributed to what some have labelled the “death” of intentions research in entrepreneurship. In exploring identification, this study suggests that measuring identification – in place of attitudes toward entrepreneurship – may actually refine analytical models based on Ajzen’s theory of planned behaviour.
Originality/value
Ajzen’s theory of planned behaviour has often been applied in entrepreneurial studies, but for the voluminous body of research devoted to intentions, little has delved into the cognitive processes whereby people develop intentions to entrepreneurial behaviours. This paper provides a conceptually unique marrying of identification with entrepreneurial intentions in an attempt to redress this gap in the entrepreneurship literature. This study also speculates as to how practitioners – educators, legislators or managers – might profitably use this study to guide their efforts to reinforce entrepreneurial behaviours in the classrooms, organisations and communities.
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The purpose of this paper is to help introduce the empirical study of emotion within an institutional framework by examining shame and shaming as drivers of institutional…
Abstract
Purpose
The purpose of this paper is to help introduce the empirical study of emotion within an institutional framework by examining shame and shaming as drivers of institutional stability and change, respectively.
Design/methodology/approach
The author conducted a qualitative study of 101 US print media articles generated by major US news publications and trade magazines from 1999 to 2011 in the wake of the Institute of Medicine’s (IOM) 1999 report To Err is Human: Building a Safer Health System.
Findings
This study resulted in two major findings. First, this research found that the institutions constituting the collective professional identity of physicians persisted via institutionalized shame inculcated in physicians during their extensive socialization into the medical profession. Potential shame over medical error served to reinforce institutionalized cultures which exacerbated medicine’s problems with error reporting. Second, this study reveals that field-level actors engage in shaming to affect institutional change. This research suggests that the IOM report was in effect a shaming effort directed at physicians and the institutions constituting their collective identity.
Research limitations/implications
This study provides some verification of recent theoretical works incorporating emotion into institutional theory and also illustrates how shame can be incorporated into collective identity as an institutional imperative.
Originality/value
This study provides a rare empirical investigation of emotion within an institutional framework, and illuminates ways in which the emotion of shame interacts with institutional processes. This research also focusses on collective identity and institutional stability, two topics which are largely ignored by contemporary institutional researchers but are integral aspects of social life.
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Although corporate social responsibility (CSR) is one of the essential marketing activities in the hotel industry, the effect of CSR perception on customer's revisit intention…
Abstract
Purpose
Although corporate social responsibility (CSR) is one of the essential marketing activities in the hotel industry, the effect of CSR perception on customer's revisit intention varies depending on mediators and contexts. Thus, this study aims to examine how hotel companies can effectively influence customers' patronage behaviors by leveraging overall customers' CSR perception, trust and commitment.
Design/methodology/approach
For this purpose, an online survey is conducted among hotel customers in the USA. Partial least squares–structural equation modeling is utilized to analyze the collected data.
Findings
The results show that customers' perception toward CSR does not have a direct effect on customers' revisit intention. Interestingly, the authors find that customers' perception influences their revisit intention only via increasing trust and commitment. Also, trust appears to be highly critical for positive behavioral outcomes than commitment.
Research limitations/implications
The limitations of the current research are that the different types of CSR activities and customers' demographics were not compared.
Practical implications
Customers' revisit intention is created when hotel companies provide not only CSR initiatives but also customers' perceived connection with the hotel brand.
Originality/value
Tourism and hospitality companies have focused on CSR activities because CSR activities are influential strategies to attract customers who want meaningful, responsible and sustainable experiences. By applying the cognitive consistency theory, the results of this study indicate that hotel companies can successfully use CSR activities to develop customers' revisit intention by enhancing their relational value.
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Nora J. Rifon, Mengtian Jiang and Shuang Wu
This study aims to develop and test a new research model of consumer response to celebrity transgression. It examines the effects of celebrity past transgression and philanthropic…
Abstract
Purpose
This study aims to develop and test a new research model of consumer response to celebrity transgression. It examines the effects of celebrity past transgression and philanthropic histories in influencing consumer acceptance (i.e. forgiveness and blame) of a single celebrity transgression behavior and the subsequent endorsement potential of the transgressed celebrity. It also examines consumer acceptance of celebrity transgressions from the gender perspective.
Design/methodology/approach
By using real celebrities, this study conducted a 2 (transgression history: high vs low) × 2 (philanthropic history: high vs low) × 2 (celebrity gender: male vs female) between-subject online experiment with 823 US young adults.
Findings
Results showed that forgiving (blaming) the transgressed celebrity was positively (negatively) associated with the celebrity’s endorsement potential. Transgression history had a significantly negative indirect effect on endorsement potential via its negative effect on forgiveness and positive effect on blame. Philanthropic history mitigated the negative indirect effect of transgression history on endorsement potential only for male celebrities, not female celebrities.
Originality/value
This study contributes to the current human brand and celebrity transgression literature and fills the research gap by using real male and female celebrities to incorporate the real history of celebrities as determinants of consumer judgment of celebrity transgression. This study also makes its unique contributions by focusing on the celebrity-related outcomes and demonstrating the moderating roles of past philanthropic behaviors and celebrity gender for their potential to mitigate the negative effects of transgression history on consumer responses to a single transgression.