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The present study aims to examine how business-to-business (B2B) marketers can influence content creation in social media. Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective.

Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. The present study examines how B2B marketers can influence content creation in social media.

The paper proposes that B2B firms engaging in social media as part of their marketing efforts should carefully consider the roles and activities of various users, which are directed to and by different internal and external users. B2B companies can influence content creation in social media directly by adding new content, participating in discussions and removing content through corporate user accounts and controlling employee social media behavior or indirectly by training employees to create desired content and performing marketing activities that influence other users to create content that is favorable for the company.

The study contributes to the theoretical discussion over B2B marketing communication and the role of social media in it.

This study aims to increase knowledge of archives and records management as a profession by examining which kinds of competencies, skills and personal attributes employers expect of and appreciate in archives and records-management professionals in Finland.

This work compiled and analysed advertisements (201 in total) of open archive and records-management positions in Finland, then subjected these to qualitative data-based content analysis with supplemental quantitative analysis. This paper illustrates the findings via tables, charts and excerpts from the advertisements.

Analysis revealed the public sector to be Finland’s largest employer of archives and records-management professionals. This study indicates that employers value an academic degree with some additional archive-related and records-management education and strong practical experience of similar duties. Both knowledge of legislation and language skills are appreciated. The general skills most valued by employers are interaction and co-operation abilities and skills in information technology, in customer service and in the development of work methods. Personal attributes especially valued in prospective archive professionals and records managers are independence, accuracy, self-motivation and flexibility.

This study adds to knowledge of the archives and records-management profession of the 2020s. Findings from this work may be of particular value for curriculum development.

This study aims to increase the understanding of the connection between effective leadership behaviours and information culture in the higher education institution (HEI).

A qualitative case study was conducted at one department of an HEI in Estonia. This study used semi-structured interviews and document analysis for data collection. The hypothesis-generating technique applying grounded theory analysis was used for data analysis.

The information culture of the department was a multiple culture with mixed attributes from the relationship-based culture and the risk-taking culture. Six main effective leadership behaviours within the department were identified, namely, communicating well about the direction the department is going, having a clear sense of direction and strategic vision, providing resources for and adjusting workloads to stimulate scholarship and research, making academic appointments that enhance department’s reputation, allowing the opportunity to participate in key decisions and encouraging open communication and creating a positive and collegial work atmosphere. The main hypotheses that illustrate the influence of effective leadership behaviours on information culture were generated.

The findings of this study can inform the training of future leaders in HEIs.

There is a lack of research in higher education that focuses on the relationship between leadership and information culture, and this research fills this gap.