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This paper presents snapshots of moral principles which can inform current thinking on values that will positively affect business in contemporary society. It is aimed primarily at the management practitioner who may not have the time, or the interest, to pursue this area in the current literature. Values (moral, ethical and social) are mentioned, but the main focus of the paper is on values which drive the Western World; e.g. the free enterprise system with its ideas of fairness, competition, honesty, trust, integrity and justice. Instances of unfair, unethical, unscrupulous and presumably illegal behaviour are regularly reported in the press, and the current scandals regarding members of the Olympic Games Federation are examples. This paper is a synopsis of some current thinking about key values in contemporary business and society; values which seem to have been conveniently forgotten, at best, or deliberately flouted, at worst.

Summarizes the net capital flows from industrial to developing/transitional countries 1970‐1996 and recent changes in their equity and bond markets; and identifies the factors affecting these portfolio flows and risk/return behaviour in OIC stock markets. Uses monthly stock return data from ten OIC countries to demonstrate that despite their volatility they might offer opportunities for portfolio diversification; and uses cointegration methods to investigate the dynamic relationships between them. Discusses the causes of the Asian currency crisis and its impact on these stock marekts; and considers what trade and development policies OIC countries should adopt to improve their economies.

The various stock market indexes are interrelated due to the similar fundamentals which determine the movement in the respective markets. Applying the efficient market hypothesis, an investor should not be able to predict the movement of one index based on the past movement of another index. If the stock markets are efficient, then no long term comovement should exist between stock market indexes. The existence of a long term relation can be tested by use of cointegration tests and common serial correlation feature tests. If no cointegration exists and if no common serial correlation feature exists, then we would not be rejecting efficiency of the stock markets. Using the S&P 500 stock index, the Wilshire 5000 index, and the NASDAQ index, the Hang Seng index, the Footsie index, and the Nikkei index to proxy world stock market indexes, the empirical results of the cointegration and common feature test support the efficiency of the stock markets in most instances. However, the Footsie index consistently demonstrated a relation with the three US stock market indexes included in the study.

This paper explores a major pathway that lead people into the ranks of the homeless, the mental health and the justice systems ‐ abuse as a child followed by time in the care of the state. The focus is on Australia with particular emphasis on the Australian state of Victoria as a case example and on the child welfare systems which produce these outcomes. The author argues that child welfare analyses are usually too narrow in their focus. The paper examines the history of the development of child welfare systems in Australia since white settlement in the various colonies in the late eighteenth and early nineteenth centuries. The author demonstrates some of the wide variety of factors that produce the many negative child welfare outcomes. The original focus of child welfare systems in Australia were largely on social control of the street behaviours of children and the perceived immoral behaviour of their parents, especially their mothers. The developing systems further featured parsimonious service provision, limited visions for the future of the children, and exploitation of their labour. Swings to and from institutional and foster care as the key program responses were usually based on inadequacies of previous systems, the perceived need to control costs, and the perceived inadequacies of the non‐government service providers, rather than careful analysis of and response to the needs of children. Service redevelopment and especially reliance on family support in the late twentieth century has occurred while the traditional issues and problems, including abuse of children in care, remain current and unresolved. The development of managerialist public service practices in recent decades has added to the traditional isolation and lack of integration of the various child welfare components and actively hindered the development of an integrated system. An emphasis on minimal intervention, together with the other factors, has produced a situation in which children are frequently left at risk by the very systems supposed to protect them. The author concludes that not only do the lessons and mistakes of history need to be heeded, but that the principles, programs and management practices of child welfare need to be seen in combination as the factors which set child welfare clients on the road to homelessness or mental health and justice facilities.

The purpose of this paper is to examine the reasons and risk factors that explain the threefold increase in drug-related deaths from 267 in 1996 to 934 in 2017 in Scotland. The authors explore the known links between deprivation and problem drug use (PDU) and discuss the impact of drug policy and service provision on PDU and drug-related deaths.

Using quantitative data sets from the National Records of Scotland (NRS) for drug-related deaths registered in 2017 and data sets from the Scottish Index of Multiple Deprivation (SIMD), we produce statistical data on mortality rates relating to areas of deprivation, gender and age.

The data highlight the disproportionate number of deaths in the most deprived areas in comparison to the least deprived areas and the national average. Findings indicate that one quarter of male and female DRD in 2017 were under 35. When examining the least deprived vingtile, drug-related deaths account for 2.84 per 100,000 population. Based on this mortality rate calculation, the amount of drug-related deaths are 23 times higher in the most deprived area than the least deprived area.

The research design uses data obtained from the NRS and data from Scottish Multiple Index of Deprivation. Due to the limitations of available data, the research design focused on SIMD population vingtiles.

This research contributes to making unarguable links between entrenched structural inequality and increased drug-related death.

This paper contributes to knowledge on the need for drug policy advisors to recognise the importance of deprivation that plays a major part in risks of problematic drug use and harms.

While several national data sets have published information by SIMD vingtile, no published research has sought to investigate the disproportionate number of deaths by population in the most deprived areas.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

This paper seeks to examine whether violence embedded in stories in ads can contribute to advertising effectiveness along the same lines as well‐researched ad elements such as the celebrity endorser and the physically attractive ad model. More specifically, the paper aims to assess whether violent content in an ad story adds to excitement perceptions and to overall evaluations such as the attitude toward the ad and the attitude toward the advertised product.

The paper uses an experimental approach comprising two studies in which participants were randomly allocated to ads with different levels of violence in an ad story.

The main finding is that representations of real violence (as opposed to staged violence) produced higher levels of excitement, attitude toward the story, attitude toward the ad, and attitude toward the advertised product compared with no violence. Such effects, however, were moderated by the level of congruence between the ad story and the advertised product; the highest response levels were obtained for ads with violent story content dealing explicitly with the advertised product.

The finding that violent stories in ads can have a positive charge is consonant with the assumption that violence is a narrative device that may heighten the excitement created by a story. It is also in accord with the observation that many consumers appear to relish stories with a violent content. Yet the main finding challenges existing research on violent ads in which violence consists of an image visually co‐exposed with a brand – and it questions the dominant approach in media violence research, which emphasizes the negative effects of media violence.

This chapter covers a full picture of the remaining chapters. The first part discusses the gap in the literature and the main objectives of this book. The next section overviews the book's design and methodology which includes the conceptual model, the research design and the research methodology. The final section in this chapter is the book's theoretical and practical contributions.

THE Newcastle school, like most others, was established after the second world war to provide full‐time education in librarianship as an alternative to the part‐time system which until 1946 was the only one available to the majority of librarians. At first most of the students were returning servicemen whose library careers had been interrupted by the war and they were followed by students direct from libraries, universities and schools. From a handful of students and one full‐time member of staff in the first year the school has grown steadily until there were 53 students and five staff during the session 1962–3 which was the last course held for the Registration Examination.