Antonio La Sala, Ryan Fuller, Laura Riolli and Valerio Temperini
The aim of this research is twofold: first, to get more insights on digital maturity to face the emerging 4.0 augmented scenario by identifying artificial intelligence (AI…
Abstract
Purpose
The aim of this research is twofold: first, to get more insights on digital maturity to face the emerging 4.0 augmented scenario by identifying artificial intelligence (AI) competencies for becoming hybrid employees and leaders; and second, to investigate digital maturity, training and development support and HR satisfaction with the organization as valuable predictors of AI competency enhancement.
Design/methodology/approach
A survey was conducted on 123 participants coming from different industries and involved in functions dealing with the ramifications of Industry 4.0 technologies. The sample has included predominately small-to-medium organizations. A quantitative analysis based on both exploratory factor analysis and multiple linear regression was used to test the research hypotheses.
Findings
Three main competency clusters emerge as facilitators of AI–human interaction, i.e. leadership, technical and cognitive. The interplay among these clusters gives rise to plastic knowledge, a kind of moldable knowledge possessed by a particular human agent, here called hybrid. Moreover, organizational digital maturity, training and development support and satisfaction with the organization were significant predictors of AI competency enhancement.
Research limitations/implications
The size of the sample, the convenience sampling method and the geographical context of analysis (i.e. California) required prudence in generalizing results.
Originality/value
Hybrids’ plastic knowledge conceptualized and operationalized in the overall quantitative analysis allows them to fill in the knowledge gaps that an AI agent-human interplay may imply, generating alternative solutions and foreseeing possible outcomes.
Details
Keywords
Debra J. Dahab, Wanru Su, Laura Riolli and Raymond Marquardt
This paper presents the results of survey research conducted in 1994 and 1995 on consumer perceptions of different retail formats in Albania. As a developing country where…
Abstract
This paper presents the results of survey research conducted in 1994 and 1995 on consumer perceptions of different retail formats in Albania. As a developing country where consumers and retailers are learning to adjust to a new market system, Albania presents a unique context for this type of study. We measured consumer perceptions of merchandising and customer service attributes and overall satisfaction for private stores with a permanent location, kiosks, and open market vendors. Contrary to other studies of informal retailers, our results show that open market vendors and, to a lesser extent, kiosks provide consumers with less overall satisfaction as compared to the permanent, private stores. Since these markets are segmented to a certain extent by product type, consumers shopped across all markets. Over time, consumers are becoming more confident of their decision skills, product quality has become more important, and permanent private stores were perceived as improving in merchandising and service. However, shopping frequency in the open market increased due to the economic situation. Implications for both Albanian entrepreneurs and potential foreign investors are discussed.