Luis Felipe García Rodea, Humberto Thomé-Ortiz, Angélica Espinoza-Ortega, Pedro de Alcântara Bittencourt César and Laura P. Sánchez-Vega
The purpose of this paper is to identify the motives and types of wine consumers that visit Queretaro’s wine region and their relationship with wine tourism.
Abstract
Purpose
The purpose of this paper is to identify the motives and types of wine consumers that visit Queretaro’s wine region and their relationship with wine tourism.
Design/methodology/approach
A survey was carried out on 384 wine tourists in the area. The data obtained from the questionnaires were analyzed using factorial and hierarchical cluster analysis, and differences between groups were identified using non-parametric tests. Additionally, semi-structured interviews were conducted with wine tourism service providers, some of whose comments and data contributed to the overall analysis of the information.
Findings
Three factors have been identified as motivating wine tourists to visit vineyards and consume wine: vineyard experience, knowledge and exploration and marketing influence or suggestions. Three groups of wine consumers were also identified, namely, knowledgeable consumers, interested consumers and novice consumers, which were differentiated by the motivations for each type of wine tourism experience they seek, as well as other activities that complement the visit experience. It concludes that as wine consumption in Queretaro and wine tourism in the region increases, so does knowledge of the drink, and this represents an opportunity for Mexico's wine-producing regions.
Practical implications
To expand research in the Querétaro wine region and contribute to the knowledge of wine tourism in Mexico.
Originality/value
The paper makes a unique contribution by focusing on the Mexican wine market, which is still in its infancy. It provides new perspectives and insights in this area of research.
Details
Keywords
Stefany Molina-Castillo, Angélica Espinoza-Ortega and Laura Sánchez-Vega
To analyse the reasons for acceptance and rejection of insect consumption among urban Mexican consumers based on their perceptions and levels of food neophobia and neophilia.
Abstract
Purpose
To analyse the reasons for acceptance and rejection of insect consumption among urban Mexican consumers based on their perceptions and levels of food neophobia and neophilia.
Design/methodology/approach
A questionnaire was distributed online to 415 people. The Food Neophobia Scale was used, measured on a four-point Likert scale, and consumers were grouped according to their level of neophobia. The Free Word Association technique was used to determine participants’ perceptions of “edible insects”, and the words obtained were categorised according to synonyms. The Chi-square test per cell made it possible to determine the statistical significance of each group in relation to the categories and was confirmed by a correspondence analysis. The economic aspects of the groups were analysed using the Chi-square and the Z-test with the Bonferroni method.
Findings
Three groups of consumers have been identified: neophilic, intermediate and neophobic. Participants mentioned 1,235 words, which were grouped into 16 categories. For neophilics, edible insects are a familiar product; intermediates are curious and neophobics are afraid of consumption.
Originality/value
The paper contributes to the analysis of the aspects that influence the acceptance and rejection of insect consumption among urban consumers by considering the degree of food neophobia and the participants’ perceptions.
Details
Keywords
Héctor Yair Fernández-Sánchez, Angélica Espinoza-Ortega, Laura Patricia Sánchez-Vega, Sergio Moctezuma Pérez and Fernando Cervantes-Escoto
The study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico.
Abstract
Purpose
The study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico.
Design/methodology/approach
An online questionnaire was applied to 1,204 consumers. A Free Word Association (FWA) tool was used to determine the perceived authenticity of cheeses creating categories and dimensions. The sample was segmented into sociological generations. A chi-square test and a correspondence analysis were used to identify differences in the perception between generations. The information was complemented with word clouds of the cheeses mentioned and consumer testimonials about cheese consumption.
Findings
A total of 29 categories and ten dimensions revealed consumers' perception of cheese authenticity, most important of which were hedonic, rurality and new consumption. Authenticity is a mix of the pleasure of consuming the product, the link to rural life and new consumer values. Perceived authenticity is different in each sociological generation according to the dimensions of raw material, identity, market, new consumption and distrust, since it is related to the experiences of each generation. The results made it possible to contextualise another vision of the reality of the cheeses in the search for a quality seal.
Practical implications
The information contributes to the typification and promotion of cheeses in the process of patrimonialisation, by creating differentiated marketing tools that allow their valorisation.
Originality/value
This work contributes to the knowledge of the perceived authenticity of cheeses in the sociological generations, due to their differentiation by age, sociocultural, ethical, political and consumer aspects. It enables the knowledge of the consumer's perspective on these products.