Gail Tom, Rebecca Clark, Laura Elmer, Edward Grech, Joseph Masetti and Harmona Sandhar
Reports on a study designed to analyse the effectiveness of realand created spokespersons in advertisements. Compares male and femalespokespersons′ effectiveness by audience…
Abstract
Reports on a study designed to analyse the effectiveness of real and created spokespersons in advertisements. Compares male and female spokespersons′ effectiveness by audience gender. Concludes that celebrities can be used to gain attention and maintain sales, while created spokespersons′ effectiveness is in establishing a lifelong link with the product.
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Gail Tom and Laura Elmer
Investigates the effect of alumni ownership of university insignia goodsand related alumni contribution behavior. Two distinct measures ofalumni contribution behavior‐willingness…
Abstract
Investigates the effect of alumni ownership of university insignia goods and related alumni contribution behavior. Two distinct measures of alumni contribution behavior‐willingness to give and actual contribution behavior‐were used in this study. Willingness to give is a measure of the desire or sentiment to contribute. Contributions are behavioral manifestations of that sentiment. The results of the study indicate the importance of alumni identification with the university both to alumni willingness to give and donor behavior and suggests that identification with the university results in ownership of university insignia goods. Discusses programmatic strategies to increase alumni contributions stemming from the findings of this study.
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Lovelin Ifeoma Obi, Temitope Omotayo, Damilola Ekundayo and Abiodun Kolawole Oyetunji
Building information modelling (BIM) is an innovative, collaborative process underpinned by digital technologies introduced to improve project performance in the architecture…
Abstract
Purpose
Building information modelling (BIM) is an innovative, collaborative process underpinned by digital technologies introduced to improve project performance in the architecture, engineering and construction (AEC). Growth in industry demands has necessitated BIM inclusion into the higher education (HE) curricula as both a pedagogic and practical objective to prepare and develop aspiring built environment (BE) professionals with the required competence for contemporary practice. However, comprehension of BIM concepts and subsequent development of the skill set required for its application remains overwhelming for students. In mitigating this challenge, adopting appropriate learner-centred strategies has been advocated. Problem-based learning (PBL) is becoming a widespread strategy to address concerns associated with authentic practices.
Design/methodology/approach
This paper evaluates the impact of the PBL strategy on students' accelerated learning of BIM based on a case study of 53 undergraduate students in a BIM module. The network analysis and centrality measures were employed in understudying the most applicable BIM skills.
Findings
From the analyses, PBL benefits students' knowledge acquisition (cognitive and affective) of BIM concept and development of transferable skills (academic and disciplinary), equipping them with capabilities to become BIM competent and workplace ready for the AEC industry.
Originality/value
The BIM pedagogy evolves, and new skillsets emerge. Analytical, communications and collaboration skills remain sacrosanct to delivering BIM modules. These skills mentioned above are essential in getting undergraduate students ready to apply BIM in the AEC sector.
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As the field of history expands with each passing decade, so does the number of reference works on historical events. Many fine reference works have been released in recent years…
Abstract
As the field of history expands with each passing decade, so does the number of reference works on historical events. Many fine reference works have been released in recent years, and the following is an annotated list of some of those that librarians ought to consider purchasing. The materials included were published in the decade beginning with the American Bicentennial. The scope of the bibliography is also limited to certain subjects deemed appropriate by the author, and excludes a number of excellent works that were considered too limited (bibliographies of individuals, for example), even though they might well be proper purchases for a library's reference collection. Also excluded, generally, are those works that are revisions of earlier works. The range of subjects included within the larger context of “American history” is somewhat dependent on the materials actually published, and the author has attempted to select only those materials that have received favorable reviews.
Tracy Gawel Larson and Danilo M. Baylen
This lesson plan focuses on the election process that takes place in a K-12 classroom every year, i.e., the election of a class president. Concepts presented parallels in the…
Abstract
This lesson plan focuses on the election process that takes place in a K-12 classroom every year, i.e., the election of a class president. Concepts presented parallels in the language and processes involved in electing The President of the United States, so it can be used to support the teaching the teaching of an American Government course. It can be used with almost any age level, but this lesson plan is designed specifically for a senior high school class. It uses a trade book entitled Pete for President to engage the students in a life-like, fun story about two friends caught in the excitement of an election process and have to deal with the impending challenge on their friendship.
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are…
Abstract
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.
Anne Sisko Patana, Matti Pihlajamaa, Kirsi Polvinen, Tamara Carleton and Laura Kanto
This paper aims to identify inducement and blocking mechanisms which impact the development of the life sciences innovation system in Finland. Innovation system analysis of…
Abstract
Purpose
This paper aims to identify inducement and blocking mechanisms which impact the development of the life sciences innovation system in Finland. Innovation system analysis of emerging technologies is important for the design of technology-specific innovation policy measures to promote desirable futures
Design/methodology/approach
This exploratory study uses a functional technological innovation system analysis framework designed to identify policy goals for emerging technological fields. The data consist of 33 qualitative face-to-face interviews with senior managers and decision-makers. Best practices are identified from the San Francisco Bay Area and the Finnish life sciences innovation system is analyzed in detail.
Findings
The Finnish system has a good capability to perform top-level basic research, but the commercial aspect is largely missing because of the lack of business know-how, small size of the domestic market, networking failures, scarcity of funding and poor public image.
Research limitations/implications
The two regions have different scopes which prevents direct comparisons between them.
Originality/value
This study applies the technological innovation system model to the life sciences industry. It provides new information on the characteristics of the industry and factors affecting its dynamics. The results can be applied for policy design by policy makers.
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B.C. Samanta, T. Maity, S. Dalai and A.K. Banthia
The purpose of this paper is to evaluate the mechanical properties of glass fibre reinforced epoxy composites modified with amine‐terminated poly (ethylene glycol) benzoate…
Abstract
Purpose
The purpose of this paper is to evaluate the mechanical properties of glass fibre reinforced epoxy composites modified with amine‐terminated poly (ethylene glycol) benzoate (ATPEGB) along with their thermal stability.
Design/methodology/approach
ATPEGB prepared from poly (ethylene glycol) (PEG) of different molecular weights (200, 400, 600, 4,000 and 20,000) were used as modifiers for glass fibre epoxy composite here. For toughening, 12.5 parts per hundred grams (phr) of epoxy resin of each ATPEGB was added to epoxy and pre‐reacted with it. The impact, tensile and flexural strengths of modified and unmodified composite were characterised and compared for each ATPEGB.
Findings
Modified resin displayed a significant improvement in fracture toughness with glass fibre over unmodified epoxy. The modification caused the formation of oligomer domains having relatively round shapes in the matrix. These oligomer domains led to improved strength and toughness due mainly to the “rubber toughening” effect in the brittle epoxy matrix. The optimum results were obtained for composite modified with ATPEGB‐2 prepared from PEG of molecular weight 400.
Research limitations/implications
In the present context, only 12.5 phr concentration of each ATPEGB was used to modify composite and the composites were made sing three layers of glass fibre. Besides, modification could also be done using other concentrations and more layers of glass fibre could also be used to make composite.
Originality/value
The method for enhancing toughness of epoxy glass fibre composite was novel and finds numerous applications as surface coatings, casting and adhesive onto an intricate structure, etc.
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The past few years have seen a swelling of interest in explicitly Christian approaches to business ethics. The time is ripe, it would seem, to map the diversity of approaches…
Abstract
The past few years have seen a swelling of interest in explicitly Christian approaches to business ethics. The time is ripe, it would seem, to map the diversity of approaches within what I term “Christian business ethics.”1 Here I will frame the diversity of approaches as answers to the distinctive kind of question which religiously minded ethicists have brought to the terrain of business. I will not use theological or religious terms or categories, since such language is not likely to be of interest to philosophers and social scientists. Drawing up this map has been rendered easier by the fact that Christian business ethicists themselves have used a language which is readily accessible to listeners outside their traditions.