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The present study reports demographic differences with respect to Swedish consumers’ attitudes towards organic foods (milk, meat, potatoes, bread), purchase frequency, purchase criteria, perceived availability, and beliefs about organic foods. A random nation‐wide sample of 2,000 respondents, aged 18‐65 years, were mailed a questionnaire and 1,154 (58 per cent) responded. The majority of consumers, and particularly women and young respondents (18‐25 years) reported positive attitudes, but purchase frequency was low. A total of 13 per cent stated that they regularly bought organic milk. Corresponding figures for organic meat, potatoes, and bread were 13, 16, and 8 per cent respectively. The most important purchase criterion was good taste, and the least important was “organically produced”. Approximately half of the respondents were satisfied with the availability of the organic foods. The organic foods were perceived to be more expensive and healthier than conventionally produced alternatives. A major obstacle to the purchase of organic foods was reported to be premium prices. The results suggest that the consumption will not increase as long as important purchase criteria and perceived beliefs about organic foods do not match.

Transaction costs, responsive housing supply, rent controls, tenant protection, and access to credit affect residential mobility – these different parts of housing policy are included in what has been defined as housing regimes, which embrace regulations, laws, norms, and ideology as well as economic factors. In this chapter, we investigate how these regimes change by using institutional theories of path dependence. We use Sweden as an example and study three Swedish housing market reforms during the past decades that may have affected residential mobility, each related to one of the main institutional pillars of housing provision: tenure legislation, taxation, and finance. More precisely, we study the development of the rental regulation since the late 1960s, the tax reform in 1991, and the new reforms on mortgages since 2010. What caused these reforms? What were the main mechanisms behind them, and why did they occur at the time they did? We argue, besides affecting residential mobility, these reforms have the common feature of including interesting elements of path dependence and forming critical junctures that have led the development on to a new path. Institutions of tenure legislation, housing finance, and taxation are often claimed to have effects on residential mobility. Although they are seldom designed with the explicit aim of supporting (or counteracting) residential mobility, they may sometimes do so as more or less unintended consequences.

The purpose of this paper is to demonstrate how tensions and challenges associated with the implementation of integrated communications in practice have intensified in recent years under the impact of two conflicting trends: new social and organizational “drivers” towards integration; and the appearance of savvy and sophisticated audiences.

Taking the point of departure in now classical discussions of structural “barriers” to integration, today more fundamental difficulties limit the implementation of integrated communications – difficulties rooted in epistemological issues of organization and communication are argued.

Integrated communications present a paradox to contemporary communication management. On the one hand, integration seems to be the most logical and sensible way of managing communications in a complex world of multiple and critical audiences. On the other hand, its prescriptions are essentially at odds with what is known today about organization and human communication. While representing a significant communication ideal, integration in communications is simultaneously beyond reach – at least if the full process of communication is taken into proper consideration.

The paper usefully makes the claim that it needs to adapt the ideals of what integrated communications is to what integration can possibly do to an organization and its communications.

The purpose of this paper is to analyze how the field of strategic communication is shaped and driven by several different logics that not only simply underpin each other, but also and simultaneously oppose each other and point in many different directions.

The authors address the multiple logics in strategic communication and their interplay by drawing on Edgar Morin’s theory of “dialogics.” According to Morin, complex systems are characterized by multiple logics that are at once complementary, competitive and antagonistic with respect to one another.

The authors present and discuss five dialogics that challenge conventional notions of managerial control: deliberate vs emergent perspectives on communication strategy; top-down vs participatory approaches; bounded vs unbounded notions of communication; consistency vs inconsistency in organizational messages; and transparency vs opacity in organizational practices.

While the dialogical perspective defies the ideal of strategic communication as a unitary discipline, the authors argue that the field can only develop by acknowledging, embracing and bringing to the fore of analysis principles that are at once complementary, competitive and antagonistic.

In both Britain and the USA, the majority of the shares in quoted companies are owned by institutional shareholders such as pension funds and insurance companies. But, in most cases these major shareholders are “passive”, that is they prefer not to become involved in the management of the companies in which they invest – unless there is a crisis. By this time unfortunately it is often too late to prevent their shareholders or pensioners from losing money. In this article Rolf Carlsson describes how the Wallenberg family through their holding company Investor AB have helped a number of Swedish companies to become world leaders by working with their managers as active investors. He tells the story of ABB and L.M. Ericsson but the Wallenberg sphere of influence has also included Atlas Copco, SAAB Scania, SKF, Swedish Match, Alfa Laval, Stora and Electrolux. Also he explains how the Wallenberg family evolved the competencies and structures which they needed to fulfil their role as an active investor. These competencies included: choosing the right businesses in which to invest; “meta‐management” – recruiting and appointing the right chief executives; “legitimization” – building the Wallenberg reputation and good name in Swedish society and internationally by pursuing socially responsible and ethical policies; and nurturing corporations so they can become global leaders. The family works through two key structures: Investor AB – an investment company which has a board of non‐executive directors and two executive vice chairmen most of whom are experienced CEO’s from industry and commerce; and independent company boards, with strong CEO’s – which they change as necessary to ensure that they have the competencies required to deliver the agreed strategies. The Wallenberg’s approach to active ownership is entrepreneurial: “the need for incessant renewal”.

The purpose of this paper is to demonstrate that, under conditions of postmodernity, the market is too complex to be responded to with an IMC‐framework. While the desire of IMC scholars and practitioners to reinstate order and predictability in an increasingly disordered and fragmented world is understandable, such a mission may be misguided. The paper seeks to discuss the possibility that such attempts instead precipitate the production of complexity of an even more unpredictable nature.

The paper proceeds through a critical juxtaposition of postmodernity and IMC, arguing that the latter – with its ambition to impose order and control – fails to understand important dimensions of contemporary markets.

Rather than imposing a monological and hegemonic identity on markets and organizations – an identity that will unavoidably be challenged by consumers and employees – contemporary marketers and managers need to realize that organizational change and adaptability presuppose openness to variety, difference and polyphony.

Although organizations, just like individuals, need a coherent narrative, polyphony promotes shared understandings and involvement and permits a kind of collective ownership that cannot be attained through the simple application of one‐way managerial models that claim consistency and coherence without founding it in the life‐world of the receiver.

Postmodern communication cannot adhere tightly to principles of IMC. Instead, openness towards fluidity and a certain degree of indeterminacy must be nurtured if organizations wish to cope with the postmodern world. Along with tolerance toward variety, organizations need to develop a tolerance for meanings negotiated together with consumer communities, such as brand communities, in the market.

The chapter discusses how student engagement can be facilitated through educational designs that make conscious use of various online communication technologies. The discussions are based on cases from the practice at the Danish Master Programme in Information and Communications Technology (ICT) and Learning (MIL), where students from all over Denmark within a networked learning structure are studying in groups combining on-site seminars with independent and challenging virtually organized project periods. The chapter discusses the involvement of students as co-designers of how courses and learning environments unfold, and deals with the development of students’ information literacy. Various teacher roles are addressed, as implementing new educational technology requires teachers who are flexible and aware of the different challenges in the networked environment. The aim of the chapter is to discuss the application of new technological possibilities in educational settings inspired by problem- and project-based learning.

Marketing organisations increasingly talk about the importance of integrating their communications, of aligning symbols, messages, procedures and behaviours across formal organisational boundaries. Often this implies tighter central control over communications and other organisational processes. This paper sets out to discuss potential negative consequences of such tight control in terms of organisational incapability to react to market changes in increasingly fluid environments due to a loss of sufficient corporate complexity and diversity.

In response, a flexible integration approach that draws attention to the handling of difference and variety within the context of an integrated communications project is articulated. The paper proposes a framework that balances centralisation and decentralisation through attention to dimensions of endogenous control, tight and loose couplings, networks, and common process rules.

The paper demonstrated that, in order to integrate its communications, an organisation needs to embrace diversity and variety and to balance the wisdom of its many voices with the effort to secure clarity and consistency in its overall expression.

The flexible integration approach advanced in this paper opens new avenues of research, practice and pedagogy, encouraging scholars, practitioners and teachers to explore the following dimensions of integrated communications: reception, variability, organisation, voice, couplings and transferability.

The paper contributes to the literature on integrated communications and corporate communications by addressing the organisational dimensions of integration and suggesting a new avenue of integrated communications research that is far more sensitive to the organisational context in which projects of integration exist and unfold.

GTE's Smart CampusSM. Today's college‐bound students are growing up in a quickly evolving world of electronic information access. From the telephone, radio, cable TV, and personal computers, they are already accustomed to receiving and interacting with electronic data through these communications resources.

Suicide ranks among the most tragic events in human life. It is important to demonstrate that suicide is the cause of substantial economic losses in a societal perspective and to develop preventive measures with a high population impact.Would individuals who commit suicide have had the same life expectancy and productivity as others in the population? This assumption can be challenged on the basis of available evidence on the long-term course of depression.The main effects in suicide prevention on a population basis can be expected if resources are used to: increase public awareness of treatment options, decrease stigmatization, and increase knowledge about the diagnosis and treatment of depression within the health care system.