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Article
Publication date: 15 June 2015

Elisabet Werntoft and Anna-Karin Edberg

– The purpose of this paper is to identify and describe main obstacles for politicians when dealing with healthcare priority setting.

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Abstract

Purpose

The purpose of this paper is to identify and describe main obstacles for politicians when dealing with healthcare priority setting.

Design/methodology/approach

The study had an exploratory descriptive design based on interviews with 18 politicians from two different county councils in Sweden. The interviews were analyzed using inductive qualitative content analysis.

Findings

The politicians highlighted the importance of, and difficulties in, communicate political missions; the politicians in this study saw the media as not always being fair watchdogs, implying that possibly important but unpopular prioritizing decisions were not made because of the risks of being badly reported and therefore not re-elected. Breaking up established structures in care practice is difficult and change takes time, partly because of existing higher level financing and rules and the system’s traditional separation of facilities and services. Although the politicians highlighted their limited power to influence and control resource allocation they could give small and “lower profile”, low-prioritized disciplines control of their own budgets and base payments on the results the disciplines accomplished.

Originality/value

This study highlights the difficulties that politicians experience, for example, having to take unpleasant decisions and thereby run the risk of being scrutinized by media, which in turn could influence how effectively tax money is being used.

Details

Journal of Health Organization and Management, vol. 29 no. 4
Type: Research Article
ISSN: 1477-7266

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Article
Publication date: 31 July 2007

Larsåke Larsson

The PR industry has become an important actor in society and in the democratic process. The purpose of this article is to examine the opinion state of this phenomenon. More…

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Abstract

Purpose

The PR industry has become an important actor in society and in the democratic process. The purpose of this article is to examine the opinion state of this phenomenon. More precisely the question is: what trust do people have in the PR industry and PR professionals?

Design/methodology/approach

The question of trust for the PR and advertising industry has for some years been part of the Swedish annual national survey of public opinion with 3,000 respondents.

Findings

The paper finds that the trust for PR agents as well as marketing agents is very low. Only some few percent of the population express (good) trust in these occupational groups, while over half of the population express bad/low trust. However, information (in‐house) officers show that the figures are somewhat better. The survey also asks about people's views about the use of communication consultants by different types of organizations: the practice is accepted for the business sector, but not for political parties and trade unions.

Practical implications

The low trust must be a problem for the PR occupation and its actors, and the question is whether they are willing to improve, for example, their methods, ethical behaviour and transparency.

Originality/value

This question of trust and confidence for PR in society is rarely studied, and the Swedish study needs to be complemented by studies in other countries.

Details

Journal of Communication Management, vol. 11 no. 3
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 28 January 2014

Maria Ellinor Rosén

The purpose of this paper is to describe and analyze changes in the descriptions and requirements of professional communicators in Swedish job advertisements between 1960 and…

1224

Abstract

Purpose

The purpose of this paper is to describe and analyze changes in the descriptions and requirements of professional communicators in Swedish job advertisements between 1960 and 2010.

Design/methodology/approach

Through a quantitative content analysis, this study approaches organizational requirement information in order to better understand changes in the description of the ideal candidate and professionalization.

Findings

The results show that job titles have gradually become more specified and strategically orientated. Tactical qualifications dominated the first decades but operational and strategic skills were increasingly required in the material over the last two decades.

Research limitations/implications

Even if job advertisements could expose the historical changes in expectations and demands on communicational professional practitioners, further studies could entail complementary material such as interviews with senior communications managers and headhunters.

Practical implications

In order to be legitimized as a field of profession, scholars, teachers and practitioners need to create ideals and ideologies that can justify and defend business and education. This paper stimulates practitioners to reflect critically on such issues.

Originality/value

The key contribution of this paper is to explicate how the image of communication practice and the demands on communication practitioners have changed during the last 50 years.

Details

Journal of Communication Management, vol. 18 no. 1
Type: Research Article
ISSN: 1363-254X

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