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Identifying the in-built art-based, multi-dimensionally dynamic nature of the Chinese notion of harmony from the philosophical perspective of Yijing, the purpose of this paper is to investigate the mechanisms among the degree of harmony, employee affective commitment (AC) and compliance behavior at workplace in China.

This paper follows an empirical research design. To reduce extraneous sources of variation and measurement error, this study constrained the sample collection to full-time employees in manufacturing. Regression analysis was used to examine the hypotheses.

Results show that the degree of harmony is positively related to AC and compliance behavior. Findings also confirm the mediation effect of AC on the relationship between the degree of harmony and employee compliance behavior.

The research suggests that firms in China may exploit boosting the degree of harmony in organizations as an effective means to enhance employee AC to and compliance with their employers. It enables non-Chinese managers to gain a better understanding of the importance of creating harmonious environment for Chinese employees.

This study demonstrates the East-West cultural differences on the notion of harmony (art-based vs science-based views), investigating HR-related issues in China through a newer and broader lens, namely a revolutionary view of “East-West” integrative thinking. Using the model decoded by Yijing's eight trigrams to measure organizational harmony, this paper proposes a novel framework illustrating the relationships between a unique Chinese cultural variable (harmony) and two well-established Western measures (AC and compliance behavior), in response to the recent call for analyzing context-specific implications to develop new context-sensitive theories in HRM.

The instability of the relationships which Export Management Companies have with their Manufacturer‐Suppliers is, perhaps, the most pressing problem which the EMCs have in their long‐term development as viable export marketing channel entities. Three different variables were empirically tested as possibly affecting the stability of EMC/M‐S relationships: (1) the “operating arrangement” which the EMC has with the M‐S; (2) whether or not the EMC “takes title” to products which it markets abroad; and (3) the size of a given M‐S's export sales generated by the EMC. All three variables were shown to affect the stability of the EMC/M‐S dyadic relationship.

This paper aims to describe the relationship between functional health literacy level and smoking cessation outcomes.

Participants in an inpatient smoking cessation program in a mid‐western city in the USA were enrolled and the Short Test of Functional Health Literacy in Adults was administered while the participant was still admitted. A follow‐up telephone call was made three months after the intervention in order to assess self‐reported smoking cessation.

A total of 30 participants were enrolled. At the three‐month follow‐up, 22 patients were currently smoking and eight had quit smoking. Chi‐square analysis indicated that there was no difference in the incidence of successful smoking cessation based on level of functional health literacy. The results of a stepwise logistic regression analysis suggest that predicting whether a study participant will quit smoking or not appears to be a function of the participant's environment, since the only variable that contributed significantly to the equation was environmental factors.

The results of this study suggest that the participants had a relatively high level of functional health literacy. Participants with all levels of functional health literacy were able to quit smoking, as the incidence of smoking cessation was no different across levels of functional health literacy. A participant's ability to quit smoking did not appear to be a function of their functional health literacy, but instead appeared to be a function of their environment.

Health educators and smoking cessation counselors need to consider all factors that have an impact on people's ability to quit smoking, but environmental factors may deserve additional consideration.

The purpose of the paper is to draw attention to an area of research that has considerable potential for academic researchers in the disciplines of retailing and distribution studies.

The methodology adopted was an overview of existing literature with a view to identifying possible trends in research in the area of loss prevention.

The paper identifies an extensive body of existing literature and provides an indication of areas for future research in loss prevention.

The implications of these key issues are significant to the measurement of shrinkage in terms of the scope across the business from which shrinkage needs to be considered. This finding highlights the need to consider shrinkage as a systemic issue that extends across a business from design, through planning to operational execution. It also identifies the impact of shrinkage on increasing cost and depressing sales and considers the responsibility of management teams in addressing these matters.

This paper is an original discussion on the topic and thus of value to the academic community. It is also of value to the practitioner community as it highlights the importance of developing relationships with the academic community.

This study aims to examine the outcomes of consumer perceptions of event social responsibility (ESR) for a sponsored community event and its sponsor portfolio (i.e. group of sponsoring companies). It integrates a new antecedent and new moderators of ESR with extant findings to provide a comprehensive model that is theoretically grounded in social identity theory, congruency theory and image and affect transfer.

The authors test the theoretical framework via a field study of attendees (n = 879) at a sponsored, large-scale sporting event that provided ESR through health and wellness education and activities. A field study is especially appropriate because of the experiential nature of sponsored events and ESR.

Fan identification with the sport is an antecedent of ESR, and motivation to attend the event’s supporting activities moderates the relationship between fan identification and ESR. High event-sponsor fit strengthens the relationship between ESR and word-of-mouth and between ESR and sponsor patronage.

This study illuminates the role of ESR as a key driver of outcomes for events and for their sponsor portfolio. Future research should investigate ESR in contexts other than sport and use longitudinal data that include actual purchases. It should further examine the construct of sponsor portfolio because so many events have multiple sponsors

Event sponsorship offers an attractive platform for brands to demonstrate good corporate citizenship; therefore, marketers should consider ESR as a key criterion when selecting events to sponsor. Marketers should sponsor events with high event-sponsor portfolio fit to enhance the outcomes related to ESR for both sponsors and events. This research generally underscores the importance of creating auxiliary, interactive experiences for event attendees.

ESR entails that events should contribute or give back to the local communities and organizations in a charitable way to both help give back socially and to maximize success as measured by electronic word-of-mouth (eWOM) and sponsor patronage toward brands sponsoring the event.

This research identifies a new antecedent and new moderators of ESR and integrates them with extant findings to create a comprehensive, theoretically grounded model. It investigates outcomes for both the event and its sponsor portfolio, in contrast to the scholarship that tends to focus on the (title) sponsor.

The purpose of this paper is to provide a medium for in-class discussions on trade-offs in investments in different marketing activities.

This case used both secondary and primary sources. An examination of the marketing academic literature on corporate social responsibility and news articles were the main sources of secondary sources. An in-depth interview with Mike Maughan, initiator of the 5 For The Fight campaign and Qualtrics’ Head of Brand Growth and Global Insights provided additional information and support for the case. The interview offered strategic insights from the initiator of 5 For The Fight that were unavailable through secondary sources alone. The interview also detailed insights into the strategic thinking of Qualtrics CEO, Ryan Smith and Jazz President, Steve Starks.

This case examines Qualtrics, a company that took an unprecedented approach to social responsibility. Qualtrics paid millions of dollars and provided significant promotional and administrative support for cancer research without directly identifying itself as the sponsor on the Utah Jazz National Basketball Association jersey patch.

This case is suitable for undergraduate and graduate courses in marketing, management and strategy. This case would also be of interest in a sports marketing course, as it includes an initiative by the National Basketball Association. Moreover, this case will be valuable for courses that include advanced discussions on corporate social responsibility. The case can also provide invaluable insights into innovative strategic planning for marketing and management practitioners. A portion of this case has been tested in a few undergraduate marketing courses.

President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton presidency, systematically have sought to undermine this president with the goal of bringing down his presidency and running him out of office; and that they have sought non‐electoral means to remove him from office, including Travelgate, the death of Deputy White House Counsel Vincent Foster, the Filegate controversy, and the Monica Lewinsky matter. This bibliography identifies these and other means by presenting citations about these individuals and organizations that have opposed Clinton. The bibliography is divided into five sections: General; “The conspiracy stream of conspiracy commerce”, a White House‐produced “report” presenting its view of a right‐wing conspiracy against the Clinton presidency; Funding; Conservative organizations; and Publishing/media. Many of the annotations note the links among these key players.