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Article
Publication date: 1 September 2006

Guillermo D'Andrea, Larry J. Ring, Belen Lopez Aleman and Alejandro Stengel

The research objective was to understand what low‐income or emerging consumers living in the Latin American region understand as value when considering retail offerings.

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Abstract

Purpose

The research objective was to understand what low‐income or emerging consumers living in the Latin American region understand as value when considering retail offerings.

Design/methodology/approach

The methodology employed for primary research was qualitative. Six of the major markets were selected: Argentina, Brazil, Chile, Colombia, Costa Rica and Mexico. Four focus groups were conducted in each country, resulting of a total of 208 participants. Target consumers were women from the emerging socio‐economic strata (SES). Secondly, this study relies upon a wide selection of secondary research and data sources: syndicated data sources such as A.C. Nielsen; local retail associations such as ABRAS in Brazil and ANTAD in Mexico; journal and popular press articles, SES profiles and previously published, relevant consumer studies.

Findings

Rather than emphasizing their limited income, emerging consumers as a group represent a sizable market for consumer products. But they should not be addressed as a single group: peculiarities among them underline the need for further segmentation, as in higher income segments. Their needs should be better defined as basic instead of just simple, and they do not just go for the lowest prices or second brands, as they have marked preferences that characterize them. This also reflects in their shopping habits, which partly explains the resilience of the traditional/small format retailers. The findings underline these segments' relevance for consumer products, their rational behaviour as they try to reconcile their preferences with their economic reality, and how this explains their distinct set of products and format requirements.

Practical implications

Marketers and retailers interested in catering to lower‐income segments will find clues to understanding the preferences, habits and needs of these segments that represent a significant portion of emerging markets.

Originality/value

Conclusions are presented here in the form of six common myths on emerging consumers that are contradicted by the findings. The relevance of this study comes not only from the significant size of this market but also from the possibility of marketers to emphasize the social contribution of business.

Details

International Journal of Retail & Distribution Management, vol. 34 no. 9
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 February 2000

Yaw A. Debrah and Ian G. Smith

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on…

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Abstract

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

Details

Management Research News, vol. 23 no. 2/3/4
Type: Research Article
ISSN: 0140-9174

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Book part
Publication date: 15 April 2020

Helen Jefferson Lenskyj

Abstract

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The Olympic Games: A Critical Approach
Type: Book
ISBN: 978-1-83867-776-3

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Article
Publication date: 1 February 1988

Larry L. Learn

This article provides a broad overview of telecommunications and network‐related technologies. Topics covered include identification and review of network elements, analog and…

215

Abstract

This article provides a broad overview of telecommunications and network‐related technologies. Topics covered include identification and review of network elements, analog and digital signals, synchronous and asynchronous transmission formats, transmission media and equipment, transmission techniques and characteristics, multiplexing, network types, access technologies, network architectures and topologies, local‐area network technologies and attributes, protocols and protocol issues, gateways, internetworking, local networking alternatives, equipment certification, and various aspects of network management. It is intended to provide the practicing professional in the field of library and information science with a broad, up‐to‐date technical review that might serve to support and facilitate further investigation of current developments in networks and networking. Although the broad range of topics is not treated in depth, numerous references are provided for further investigation.

Details

Library Hi Tech, vol. 6 no. 2
Type: Research Article
ISSN: 0737-8831

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Book part
Publication date: 7 June 2007

John F. Sherry and Robert V. Kozinets

In this account of our long-term ethnographic investigation of the Burning Man Project, we examine the emergence of nomadic spirituality among the citizens of Black Rock City…

Abstract

In this account of our long-term ethnographic investigation of the Burning Man Project, we examine the emergence of nomadic spirituality among the citizens of Black Rock City, Nevada. We describe this emergence as a reaction to consumers’ increasing dissatisfaction both with conventional religious denominations and with consumption as an existential ground of meaning. We provide an emic view of the pilgrimage experience at Black Rock City, from the perspective of participants in and organizers of the event. We propose a theory of the comedy of the commons to interpret the surface structure of the moment, and embed our deep structural interpretation of the nomadic spirituality of the phenomenon within the context of new religious movements (NRMs). In so doing, we shed new light on the topic of the sacred and profane in consumer experience.

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Consumer Culture Theory
Type: Book
ISBN: 978-1-84855-984-4

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Article
Publication date: 1 May 1998

Brian H. Kleiner

Presents a special issue, enlisting the help of the author’s students and colleagues, focusing on age, sex, colour and disability discrimination in America. Breaks the evidence…

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Abstract

Presents a special issue, enlisting the help of the author’s students and colleagues, focusing on age, sex, colour and disability discrimination in America. Breaks the evidence down into manageable chunks, covering: age discrimination in the workplace; discrimination against African‐Americans; sex discrimination in the workplace; same sex sexual harassment; how to investigate and prove disability discrimination; sexual harassment in the military; when the main US job‐discrimination law applies to small companies; how to investigate and prove racial discrimination; developments concerning race discrimination in the workplace; developments concerning the Equal Pay Act; developments concerning discrimination against workers with HIV or AIDS; developments concerning discrimination based on refusal of family care leave; developments concerning discrimination against gay or lesbian employees; developments concerning discrimination based on colour; how to investigate and prove discrimination concerning based on colour; developments concerning the Equal Pay Act; using statistics in employment discrimination cases; race discrimination in the workplace; developments concerning gender discrimination in the workplace; discrimination in Japanese organizations in America; discrimination in the entertainment industry; discrimination in the utility industry; understanding and effectively managing national origin discrimination; how to investigate and prove hiring discrimination based on colour; and, finally, how to investigate sexual harassment in the workplace.

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Equal Opportunities International, vol. 17 no. 3/4/5
Type: Research Article
ISSN: 0261-0159

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Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Book part
Publication date: 22 May 2024

Chris O'Donnell and Anthony Cusack

Housing is a fundamental need for all humans. A roof over our heads can provide safety, warmth and stability. Once we have this stability, our physical and mental health is more…

Abstract

Housing is a fundamental need for all humans. A roof over our heads can provide safety, warmth and stability. Once we have this stability, our physical and mental health is more likely to be managed effectively. However, housing, or indeed a roof, is not something everyone has the privilege of experiencing. Housing policy across the globe is dominated by capitalistic thinking: the profit becomes the priority. Those marginalised, traumatised and stigmatised suffer the most, many having to access inadequate homeless shelters, still more sleeping on our cold streets. Current service provision favours the middle class. In these circumstances ill-health manifests, responses are often inadequate, yet some innovations develop. Housing First seeks to reach into the homeless population and provide housing to those most entrenched, while Safetynet seeks to provide health-related services to those homeless and experiencing other related problems. Both interventions understand the role peers can play in providing these services.

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Article
Publication date: 1 January 1990

J.H. Lau, S.J. Erasmus and D.W. Rice

A review of state‐of‐the‐art technology pertinent to tape automated bonding (for fine pitch, high I/O, high performance, high yield, high volume and high reliability) is…

242

Abstract

A review of state‐of‐the‐art technology pertinent to tape automated bonding (for fine pitch, high I/O, high performance, high yield, high volume and high reliability) is presented. Emphasis is placed on a new understanding of the key elements (for example, tapes, bumps, inner lead bonding, testing and burn‐in on tape‐with‐chip, encapsulation, outer lead bonding, thermal management, reliability and rework) of this rapidly moving technology.

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Circuit World, vol. 16 no. 2
Type: Research Article
ISSN: 0305-6120

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Article
Publication date: 1 June 1999

George K. Chacko

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the…

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Abstract

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts that can be applied to any product. Uses anecdotal evidence to formulate a number of theories which can be used to compare your company with the best in the world. Presents initial survival strategies and then looks at ways companies can broaden their boundaries through manipulation and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 11 no. 2/3
Type: Research Article
ISSN: 1355-5855

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