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Book part
Publication date: 8 November 2019

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Delivering Tourism Intelligence
Type: Book
ISBN: 978-1-78769-810-9

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Book part
Publication date: 26 July 2014

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Tourism as an Instrument for Development: A Theoretical and Practical Study
Type: Book
ISBN: 978-0-85724-680-6

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Book part
Publication date: 4 December 2018

Jeremy Fairley

The marketing environment is constantly changing due to political, economic, social and technological issues. Therefore, this chapter explains how practitioners in destination…

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The marketing environment is constantly changing due to political, economic, social and technological issues. Therefore, this chapter explains how practitioners in destination marketing can improve their internal capabilities, competences and resources whilst responding to the ongoing changes in the external environment. The strategic management of destination marketing organisations involves continuous decision-making processes due to the nature of the tourism product. Hence, the author underlines the importance of stakeholder management, organisational culture, employee satisfaction, leadership and corporate governance/political environment, as these variables may contribute to the effective strategic management of these organisations.

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The Branding of Tourist Destinations: Theoretical and Empirical Insights
Type: Book
ISBN: 978-1-78769-373-9

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Contemporary Destination Governance: A Case Study Approach
Type: Book
ISBN: 978-1-78350-113-7

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Book part
Publication date: 7 April 2015

Mike Peters and Andreas Strobl

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Contemporary Destination Governance: A Case Study Approach
Type: Book
ISBN: 978-1-78350-113-7

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Book part
Publication date: 7 April 2015

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Contemporary Destination Governance: A Case Study Approach
Type: Book
ISBN: 978-1-78350-113-7

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Book part
Publication date: 7 April 2015

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Contemporary Destination Governance: A Case Study Approach
Type: Book
ISBN: 978-1-78350-113-7

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Book part
Publication date: 7 April 2015

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Contemporary Destination Governance: A Case Study Approach
Type: Book
ISBN: 978-1-78350-113-7

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Book part
Publication date: 7 April 2015

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Contemporary Destination Governance: A Case Study Approach
Type: Book
ISBN: 978-1-78350-113-7

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Book part
Publication date: 7 April 2015

Abstract

Details

Contemporary Destination Governance: A Case Study Approach
Type: Book
ISBN: 978-1-78350-113-7

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