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Article
Publication date: 21 August 2013

L. Kozielski, M. Adamczyk, A. Lisińska-Czekaj, D. Czekaj, R. Zachariasz, M. Pawełczyk and M. Pilch

Gaining the precise control over the matter at the nanometre scale is the main leitmotif in a majority of nanoscience oriented research measurements nowadays. The availability of…

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Abstract

Gaining the precise control over the matter at the nanometre scale is the main leitmotif in a majority of nanoscience oriented research measurements nowadays. The availability of new advanced tools, as a nanoindentation technique, for evaluation of the mechanical properties, seems to be prerequisite for exploitation of the dramatic development in nanoscience and meeting the emerging needs of the industries in new electronic applications. The nanoindentation technique was applied to evaluate the elastic modulus and hardness values as a function of indentation depth. However, in the presented experiment the nanoscale mechanical properties of BaBi2Nb2O9 ceramics have been characterized and compared with the macroscale measurements with macroscale method with the implementation of ultrasound techniques. A draw conclusion indicates that expensive nanoscale characterisation presented here is not fully consisted with the microscale. The reasons of such state of things are widely discussed.

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World Journal of Engineering, vol. 10 no. 4
Type: Research Article
ISSN: 1708-5284

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Article
Publication date: 21 January 2013

M. Adamczyk, A. Lisińska-Czekaj, L. Kozielski, R. Zachariasz, R. Nowak and D. Czekaj

The mechanical properties of the pure as well as vanadium modified BaBi2Nb2O9 ceramics have been studied in macro and nano-scales using three different methods. Specifically for…

246

Abstract

The mechanical properties of the pure as well as vanadium modified BaBi2Nb2O9 ceramics have been studied in macro and nano-scales using three different methods. Specifically for macro-scale, ultrasonic velocity and internal friction were employed to evaluate the Young modulus (E), whereas for nano-scale the nanoindentation method was a very useful tool to obtain the elastic modulus and hardness. These results reveal the strong influence of vanadium admixture on mechanical properties of the discussed material. In the case of modified ceramics the value of Young modulus increases, which is probably connected with the decreasing of the number of defects. Moreover, the described results show the significant differences in mechanical properties measured on nano and macro-scale. It is concluded that the knowledge of the mechanical properties of the ceramic material is complete only when we take into account both the macro and nano-scale.

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World Journal of Engineering, vol. 9 no. 6
Type: Research Article
ISSN: 1708-5284

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Available. Content available
Book part
Publication date: 13 November 2017

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Mastering Market Analytics
Type: Book
ISBN: 978-1-78714-835-2

Available. Content available
Book part
Publication date: 6 February 2017

Robert Kozielski

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Understanding the New Business Paradigm in Eastern Europe
Type: Book
ISBN: 978-1-78714-120-9

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Book part
Publication date: 13 November 2017

Robert Kozielski

Changes are inevitable and immanent elements of the contemporary world. The study in this subject matter was carried out in 30 cities all over the world. It has been discovered…

Abstract

Changes are inevitable and immanent elements of the contemporary world. The study in this subject matter was carried out in 30 cities all over the world. It has been discovered that the pace of life is 10% faster now than it was in the early 1990s. In addition, the ‘pace of life’ has a cultural value today. Speed means both progress and success. Deceleration means failure and loss.1 Organisation’s ability to adopt to changes as well as stay agile may be perceived as the source of relatively sustainable competitive advantage. Based on this ability, four kinds of organisations (adaptive, visionary, opportunistic and passive) as well as three levels of companies’ ability to compete were indicated. Companies of the highest level are ready to compete by its broader competences on market knowledge. Business metrics and market measurement systems are the key elements of building market knowledge and creating sustainable competitive advantage. Here the reader can find the presentations of marketing audit, benchmarking, activity-based costing, Balanced Scorecard, performance pyramid, EFQM excellence model, marketing ROI, performance prism along with the key tips and hints for selecting business metrics and building measurement systems. Development of business measurement systems is a sophisticated process, more chess then checkers. For every organisation which is ready to make informed decisions and increase its ability to compete with a long-term perspective, development of an efficient measurement system is a starting point.

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Mastering Market Analytics
Type: Book
ISBN: 978-1-78714-835-2

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Article
Publication date: 6 December 2018

Robert Kozielski

The purpose of this paper is to evaluate the role of selected determinants in building business success (comparative analysis between SME sector and large companies).

859

Abstract

Purpose

The purpose of this paper is to evaluate the role of selected determinants in building business success (comparative analysis between SME sector and large companies).

Design/methodology/approach

Research conducted among companies operating on the Polish market in 2015. 149 companies from the SME sector and 33 companies from the large companies' sector were submitted to the final analysis. PAPI and CAWI methods were used to collect data.

Findings

The performed research was an attempt to assess the ability of small and medium companies to compete in hectic times. The research was limited in scope. They however proved that rejecting the partial hypothesis was not possible, and as a result, it was also impossible to reject the main hypothesis according to which organizations, using market success determinants (MK – market knowledge, MO – marketing orientation, LO – learning organization) to a greater extent achieve better market performance (BS – business success).

Research limitations/implications

It should be noted that the research methodology had its limitations and imperfections. The research was carried out in the PAPI and CAWI market research forms. Standardization of the research method and research process certainly has its advantages. On the other hand, however, it does limit the in-depth observation. Linking the results of the SME sector survey to the large company sector remains inconclusive. Probably, because of the small size of the sample, the analyzed relationships were statistically insignificant. This applied primarily to the relationship between independent variables (MK – market knowledge, MO – marketing orientation, LO – learning organization) and the dependent variable (BS – business success).

Practical implications

Research has shown that the market success of small- and medium-sized companies depends on not only the ability to learn the market faster than competitors but also marketing orientation and market knowledge. It thus can be said that it is the ability to apply the knowledge and not its scale that is crucial for success. This conclusion seems to take on a completely different meaning in the era of new technologies, especially the phenomenon referred to as big data.

Originality/value

The analysis of the nature of market knowledge, marketing orientation and learning organization has shown how closely these concepts are related, how much they complement each other and facilitate the occurrence of synergy effects. There is a gap in the analysis of the relationship between these variables (market knowledge, marketing orientation, learning organization) and business success, especially in terms of the SME sector on the emerging markets. This paper attempt to reduce this gap.

Details

International Journal of Organizational Analysis, vol. 27 no. 2
Type: Research Article
ISSN: 1934-8835

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Book part
Publication date: 13 November 2017

Robert Kozielski, Michał Dziekoński and Jacek Pogorzelski

It is generally recognised that companies spend approximately 50% of their marketing budget on promotional activities. Advertising belongs to the most visible areas of a company’s…

Abstract

It is generally recognised that companies spend approximately 50% of their marketing budget on promotional activities. Advertising belongs to the most visible areas of a company’s activity. Therefore, it should not be surprising that the average recipient associates marketing with advertising, competitions and leaflets about new promotions delivered to houses or offices. Advertising, especially Internet advertising, is one of the most effective forms of marketing and one of the fastest developing areas of business. New channels of communication are emerging all the time – the Internet, digital television, mobile telephony; accompanied by new forms, such as the so-called ambient media. Advertising benefits from the achievements of many fields of science, that is, psychology, sociology, statistics, medicine and economics. At the same time, it combines science and the arts – it requires both knowledge and intuition. Contemporary advertising has different forms and areas of activity; yet it is always closely linked with the operations of a company – it is a form of marketing communication.

The indices of marketing communication presented in this chapter are generally known and used not only by advertising agencies but also by the marketing departments of many organisations. Brand awareness, advertising scope and frequency, the penetration index or the response rate belong to the most widely used indices; others, like the conversion rate or the affinity index, will get increasingly more significant along with the process of professionalisation of the environment of marketing specialists in Poland and with increased pressure on measuring marketing activities. Marketing indices are used for not only planning activities, but also their evaluation; some of them, such as telemarketing, mailing and coupons, provide an extensive array of possibilities of performance evaluation.

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Book part
Publication date: 1 January 2005

Maren Tomforde and Jörg Keller

Reports from the Bundeswehr Institute of Social Sciences (SOWI) (Biehl, Keller, Kozielski, Reinholz, & Tomforde, 2004; Biehl, vom Hagen, & Mackewitsch, 2001) about the motivation…

Abstract

Reports from the Bundeswehr Institute of Social Sciences (SOWI) (Biehl, Keller, Kozielski, Reinholz, & Tomforde, 2004; Biehl, vom Hagen, & Mackewitsch, 2001) about the motivation of German soldiers in Bosnia-Herzegovina and Kosovo have already clarified that no longer only patriotism, political ideas, the identification with an ideology or charismatic leaders count as motivating factors for soldiers to risk their lives in combat or in peacekeeping missions abroad (see also Moskos, 1968). Also, it is not – as long proclaimed within military sociology – only cohesion between comrades, which will motivate soldiers to fight (see Segal & Kestnbaum, 2001). Instead, factors which concern the soldier as an individual, such as family support and the soldier's social environment influence greatly whether or not a soldier is willing to risk his or her life, or less drastically speaking, whether or not, he or she is willing to endure the hardships of peacekeeping missions.

Details

Military Missions and their Implications Reconsidered: The Aftermath of September 11th
Type: Book
ISBN: 978-1-84950-012-8

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Book part
Publication date: 6 February 2017

Robert Kozielski

Abstract

Details

Understanding the New Business Paradigm in Eastern Europe
Type: Book
ISBN: 978-1-78714-120-9

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Article
Publication date: 20 July 2020

Abel Duarte Alonso and Seng Kiat Kok

This study aims to examine how owners and managers of micro and small enterprises perceive firm success and the future of their businesses. Entrepreneurial action theory is…

716

Abstract

Purpose

This study aims to examine how owners and managers of micro and small enterprises perceive firm success and the future of their businesses. Entrepreneurial action theory is adopted in the analysis and a modified theoretical framework is proposed.

Design/methodology/approach

Semi-structured, face-to-face interviews were conducted with 34 owners and managers representing 32 Italian and Spanish wine businesses; qualitative content analysis was used.

Findings

Eight dimensions common to both groups of participants emerged, with the most prevalent themes revealing strong links with opportunity maximisation. In particular, the importance of perceived critical success factors was manifested by continuous improvements, building relationships, and being perceived highly are in line with perceptions of wineries’ future, including entering demanding markets, becoming a referent for the region, or attaining global recognition.

Originality/value

In investigating critical success factors and the perceived future of businesses from two of the world’s largest wine producers and exporters, this study provides a theoretical, practical and international perspective concerning these dimensions. In addition, this study focuses on Europe’s largest business sector, namely, small and medium enterprises. Furthermore, this study proposes a theoretical framework, which brings together the findings and the insights of entrepreneurial action theory.

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