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The purpose of this paper is to analyse museums and theme parks as a tourist package and how the proximity of airports to the city and public transport influence the development of this tourist package to stimulate tourism demand in cities.

Qualitative and quantitative indicators have been applied in our methodology to measure the most visited European theme parks and museums from 2012 to 2022. Moreover, the localisation of airports has allowed us to address the importance of theme parks and museums in cities and their regional economies.

The results suggest that the location of the city, entertainment complementary activity, airport proximity, intermodal passenger transport, air and train accessibility, tourism demand and supply, and a high concentration of population in cities have a high influence on the development of a tourist package that includes museums and theme parks to stimulate the tourism demand in European urban cities. London and Paris are two of the most visited cities in the world, and these are the most attractive European cities for tourists in terms of efficiency because tourists can optimize much better their space and time to visit the city’s tourist attractions during their holidays. Another important finding is that the public transport service plays an important role in museums and theme parks’ visits and the optimization of space-time for tourists when they are visiting a city and its tourist attractions on holidays, especially subways, trains and buses. Although time-space measures of accessibility in public transport in cities must be improved to optimize the time of the native population and tourists.

This research shows the complementary role of museums and theme parks as an attractive tourist package and an entertainment, cultural and educational activity to improve the quality of tourism supply and redistribute tourist flows in European countries. Moreover, there are limited studies that tackle the theme of parks and museums in a tourism context.

The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios.

In this paper, the current and probable developments in the metaverse, and its use in tourism cities and companies have been investigated. Moreover, this study develops, collects and examines the main metaverse definitions by expert authors and organizations as a methodology to ensure the transparency and credibility of the metaverse analysis.

Findings suggest that the fusion of the metaverse and tourism cities must create residents’ services and experiences in the new MetaTourPolis to help interact and connect citizens with the city’s institutions and companies, as well as make tourism cities more attractive, innovative, environmentally friendly and healthier places to live. Metaverse will bring new changes for residents and tourists, in fact, this virtual platform is already changing and improving the residents’ quality of life and people with disabilities in tourism cities. For instance, the metaverse platform has been implemented in Seoul, Santa Monica and Dubai MetaTourPolis to interact with their residents, including people with disabilities, to resolve bureaucratic and administrative problems, avoiding this group and the rest of the residents travelling by bus or car to the city’s institutions. In addition, several metaverse applications based on softbot tutors or metaverse virtual social centres have been developed to improve blind and impaired people, and elderly people’ quality of life, respectively.

A new concept called “MetaTourPolis” has been included to stage the relationship between tourism cities and the metaverse platform, where the fusion of metaverse and the new tourism polis of the 21st century will be at the service of citizens, tourists and companies, to create more sustainable, efficient, quantitative and environmental tourism cities.

The concept of hinterland is changing with a globalized economy, new needs between airports, stakeholders and the tourist destination challenge new dimensions of operation in the territory. Identifying new factors and actors in the influence zone of the hinterland will allow us to stage the importance of airports in the regional economy and the positive effects derived from these. The aim of this paper is to analyse the hinterland of Málaga Costa del Sol airport and its territorial and economic dimensions. Moreover, to provide an updated and clearer definition of hinterland, assuming future implications for airport operators, management of tourist destination by destination marketing organizations and scholars and practitioners interested in this topic. The results revealed that Málaga’s airport is modifying the hinterland of airport and its area of influence in economic and urban development terms.

This study’s purpose is to analyze the international mobile marketing (IMK) in order to stage the importance of this tool in the internationalization of companies. Our understanding of mobile marketing is constantly evolving, due to its high business penetration in a world globalized by technologies.

A review of the relevant literature on IMK, companies and customers is undertaken to understand the link between them. The paper begins by explaining the coronavirus disease 2019 is accelerating the change of the rules of the game in traditional and online commerce around the world. Furthermore, this study uses secondary data from organisation for economic co-operation and development (OECD), Sensor Tower, mobile marketing association (MMA), App Annie, among others, to support research results.

The results have shown that IMK has opened a melting pot of opportunities for companies and consumers in this period of pandemic; the potential of this tool is being redefined, in order to identify, anticipate and satisfy customers requirement profitably and efficiently. This study aims to provide an assessment of new concept of IMK and how this tool has to be integrated into the firm’s digital marketing strategies.

The study contributes to make better future decisions in the international digital expansion of companies by company executives and marketing experts. This paper provides a comprehensive framework intended to guide research efforts focusing on digital marketing as well as to aid practitioners in their quest to achieve IMK success.

The purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022.

A mixed-methods approach is used. Tourism promotion budgets from 2010 to 2022 were measured as a supply indicator. Demand indicators (e.g. airport’s passenger arrivals, number of tourists and hotel occupancy rate) are analysed to measure tourism promotion budget impacts on them.

Tourism promotion budgets are a priority to stimulate tourism demand for Andalusia in times of uncertainly, and promotion campaigns are pivotal to attract and convert potential customers into actual tourists. Moreover, findings reveal that tourism promotion budgets had positive impacts on tourism demand. Whereas tourism promotion campaigns such as “Andalucía wants you back”, “Intensely”, Fitur, World Travel Market, ITB Berlin events and tourism advertising through digital channels have helped to improve tourism demand in Andalusia, ignoring the effects of the COVID-19 pandemic in the year 2020.

This study emphasizes how tourism promotion budgets and promotion campaigns must be constantly monitored by destination marketing organizations to measure the efficiency and effectiveness of assigned economic budgets and its return on investment.

This study aims to analyze the relationship between Málaga’s airport, air transport, companies and the local economy.

It is a bibliographic study, and it uses secondary data from Aeropuertos Españoles y Navegación Aérea, Instituto de Estadística y Cartografía de Andalucía, España Exportación e Inversiones, Instituto Nacional de Estadística and International Air Transport Association to support research results. The investigation has reviewed and collected data on the specific paradigm of research which discusses, investigates and evaluates the impact of the Málaga Costa del Sol airport and its regional context.

The results of this study suggest that Málaga Costa del Sol airport promotes an increase of the establishment of companies in the city and how this plays an important role in the tourist, air cargo and logistics development and Málaga local economy. This is a great opportunity for companies and Destination Marketing Organizations (DMOs) help add value to local products, bet on tourist quality and design customized products with high added value, as long as the pandemic lasts, and everyone is vaccinated.

The contribution of this study is double. To the best of the author’s knowledge, this study shows for the first time to Málaga Costa del Sol airport such as a multifunctional airfield (tourist-cargo-logistics-accessible) and not only as tourist airport. Second, this study shows the influence of Málaga airport in the establishment of large national and international companies in the city of Málaga and urban development. Furthermore, this paper contributes to the literature by presenting new evidence on the spatial spillover effects of airports on economic development in cities.

The purpose of this study is to analyse Benidorm, San Sebastián, Gijón, Málaga, Tenerife Island and Santander smart tourist destinations (STDs) as a touristic model and example to follow by other destinations in Spain and all over the world.

To fulfil the stated objective, this study follows several phases that introduce and classify a set of measures implemented by the six Spanish smart destinations to be designed as a STD.

Findings suggest that being a STD requires a high cost, and this is only accessible to big destinations with enough resources. Of the 50 Spanish provinces, eight are STDs, and these are localised in coastal areas. Obviously, this challenge is not within the reach of any Spanish city. Moreover, findings of the current study prove that the six Spanish smart destinations have a good air accessibility through their six airports, but the accessibility in a STD is not just physical; this must provide digital accessibility to tourists through destination marketing organisation’s website and app that will supply them with information on a wide range of services, including accommodations, tourist attractions, restaurants, public transport, museums and monuments’ locations, amongst many others.

From a resident point of view, a STD cannot be only focused on a technological and tourism context; a STD also requires knowing and meeting the needs of local residents and having a voice in decision-making processes. Hence, this study shows a new perspective on STDs that will benefit the literature on STDs.

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

The purpose of this paper is to explore how GenAI can help companies achieve a higher level of hyper-segmentation and hyper-personalization in the tourism industry, as well as show the importance of this disruptive tool for tourism marketing.

This paper used the Web of Science and Google Scholar databases to provide updated studies and expert authors to explore GenAI in the tourism industry. Analysing hyper-segmentation and hyper-personalization modalities through GenAI and their new challenges for tourists, tourism cities and companies.

Findings reveal that GenAI technology exponentially improves consumers’ segmentation and personalization of products and services, allowing tourism cities and organizations to create tailored content in real-time. That is why the concept of hyper-segmentation is substantially focused on the customer (understood as a segment of one) and his or her preferences, needs, personal motivations and purchase antecedents, and it encourages companies to design tailored products and services with a high level of individual scalability and performance called hyper-personalization, never before seen in the tourism industry. Indeed, contextualizing the experience through GenAI is an important way to enhance personalization.

This paper also contributes to enhancing and bootstrapping the literature on GenAI in the tourism industry because it is a new field of study, and its functional operability is in an incubation stage. Moreover, this viewpoint can facilitate researchers and companies to successfully integrate GenAI into different tourism and travel activities without expecting utopian results. Recently, there have been no studies that tackle hyper-segmentation and hyper-personalization methodologies through GenAI in the tourism industry.

This study aims to analyze the effects of COVID-19 on airlines, airports and the destination Andalusia. On that basis, the study has assessed the bankruptcy of some airlines, closure and reduction of the frequency of air routes, COVID-19 measures at airports by governments, etc., to adapt to new circumstances, be efficient and plan their resources according to the tourist demand.

A review of the relevant literature on the impact of COVID-19 on the aviation industry, airports and tourism sector are undertaken to understand the link between them. The paper begins by explaining the effects of the pandemic on the aviation industry and discusses its impact in the Andalusian region. Furthermore, this study uses secondary data from IATA, AENA, EUROCONTROL, INE, OAG, UNTWO, etc., to support research results.

The results of the effects of the pandemic in Andalusia are being devastating and this destination is heavily dependent on tourism. The drastic drop in flight frequencies at airports during the pandemic has caused an average decrease of −65% in passenger arrivals at airports until October 2020 that is 23 million passengers, too many passengers for the Andalusian economy, which depends mainly on the tourism sector.

The study contributes toward assessing the COVID-19 effects on the aviation industry and tourist destinations. Both sectors will re-emerge in the medium term and at different speeds in different regions. The contribution of this study is essential for managers and operators of airlines, airports and tourist destinations to make better future decisions.

COVID-19 对安达卢西亚旅游业和航空业的影响

本研究旨在分析COVID-19对航空公司、机场和目的地安达卢西亚的影响。在此基础上, 研究评估了部分航空公司破产、关闭和减少航线班次、政府在机场采取的COVID-19措施等, 以适应新形势, 提高效率, 按需规划资源。

审查了关于COVID-19对航空业、机场和旅游部门影响的相关文献, 以了解它们之间的联系。文章首先解释了这一流行病对航空业的影响, 并分析了其对安达卢西亚地区的影响。本研究采用IATA、AENA、EUROCONTROL、INE 、UNTWO、OAG等机构的二手数据来支持研究结果。

安达卢西亚大流行的影响结果是毁灭性的, 这个目的地严重依赖旅游业。大流行期间, 机场的航班频次急剧下降, 导致安达卢西亚6个机场到2020年10月的旅客数量平均下降了−65%, 即2300万人次, 对于主要依靠旅游业的安达卢西亚经济来说, 旅客数量太多。

该研究有助于评估COVID-19对航空业和旅游目的地的影响。这两个行业将在中期内重新崛起, 并且在不同地区以不同的速度发展。本研究的贡献对于航空公司、机场和旅游目的地的管理者和经营者来说是非常必要的, 可以让他们在未来做出更好的决策。

Los efectos del COVID-19 en el turismo y sector aéreo andaluz

Este estudio tiene la finalidad de analizar los efectos del COVID-19 en las aerolíneas, aeropuertos y el destino Andalucía. Sobre esta base, el estudio ha valorado la quiebra de algunas aerolíneas, el cierre y reducción de la frecuencia de rutas aéreas, las medidas COVID-19 en los aeropuertos por parte de los gobiernos, etc., con la finalidad de adaptarse a las nuevas circunstancias, ser eficientes y planificar sus recursos según la demanda.

Se realiza una revisión de la literatura relevante sobre el impacto del COVID-19 en la industria de la aviación, los aeropuertos y el sector turístico para comprender el vínculo entre ellos. El artículo comienza explicando los efectos de la pandemia en la industria de la aviación y analiza su impacto en la región de Andalucía. Este estudio utiliza datos secundarios de IATA, AENA, EUROCONTROL, INE, OAG, UNTWO, etc., para respaldar los resultados de la investigación.

Los resultados de los efectos de la pandemia en Andalucía están siendo devastadores y este destino depende en gran medida del turismo. La drástica caída de la frecuencia de vuelos en los aeropuertos durante la pandemia ha provocado un descenso medio del −65% en las llegadas de pasajeros en los seis aeropuertos andaluces hasta octubre de 2020, es decir, 23 millones de pasajeros, demasiados pasajeros para una economía andaluza que depende principalmente del sector turístico.

El estudio contribuye a evaluar los efectos del COVID-19 en el sector aéreo y los destinos turísticos. Ambos sectores resurgirán a medio plazo y a distintas velocidades en diferentes regiones. La contribución de este estudio es fundamental para que los gestores y operadores de aerolíneas, aeropuertos y destinos turísticos tomen mejores decisiones futuras.